{"id":6459,"date":"2021-07-02T14:00:32","date_gmt":"2021-07-02T19:00:32","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6459"},"modified":"2021-06-30T15:21:31","modified_gmt":"2021-06-30T20:21:31","slug":"colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/","title":{"rendered":"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador"},"content":{"rendered":"<p><em>El pa\u00eds cerr\u00f3 una notable presentaci\u00f3n en el\u00a0festival de creatividad m\u00e1s importante del mundo: 18 Leones, incluidos tres de oro y un Grand Prix, lo posicionaron segundo en la regi\u00f3n. Solo fue superado por Brasil y qued\u00f3 por encima de Argentina, pa\u00eds que tradicionalmente encabezaba estos reconocimientos.<\/em><\/p>\n<p>La evoluci\u00f3n de Cannes Lions provoca diferentes opiniones en la industria de la comunicaci\u00f3n. <strong>Si bien, para algunos el festival pierde su esencia al entregar cada vez m\u00e1s Leones, para otros, abre las puertas para que m\u00e1s pa\u00edses vean all\u00ed una plataforma de visibilidad.<\/strong><\/p>\n<p>Colombia, sin duda, es una de las principales beneficiadas con esta evoluci\u00f3n. Los resultados de los \u00faltimos a\u00f1os lo demuestran. La industria local se est\u00e1 acostumbrando a recibir, a\u00f1o a a\u00f1o, nuevos reconocimientos por campa\u00f1as ejecutadas para grandes anunciantes. Y ratificando lo que el mundo ya percibe del pa\u00eds: talento creativo con sentido social.<\/p>\n<p>De acuerdo con Juan Luis Isaza, VP de Estrategia e Innovaci\u00f3n en DDB Latina y quien fue jurado en la categor\u00eda Creative Strategy Lions, una de las conclusiones del festival es, la consciencia sobre el compromiso social que hoy se espera de las marcas.<\/p>\n<p><strong>Desde su experiencia, comenta que una abrumadora mayor\u00eda de los casos inscritos y premiados fueron ideas relacionadas con alguna forma de mejoramiento en la vida de las comunidades y del planeta.<\/strong>\u00a0\u201cRealmente la presi\u00f3n hacia las marcas para que ayuden a solucionar los problemas del mundo es el \u00edtem m\u00e1s importante en la agenda del branding en el mundo de hoy\u201d, explica.<\/p>\n<h4><strong>La participaci\u00f3n de Colombia en 7 datos:<\/strong><\/h4>\n<ol>\n<li>Para 2021 registr\u00f3 un total de 541 piezas inscritas, 4 menos que Argentina.<\/li>\n<li>El pa\u00eds invirti\u00f3 en total alrededor de 380 mil d\u00f3lares en inscripciones a Cannes Lions.<\/li>\n<li>18 campa\u00f1as de 9 agencias colombianas lograron ser reconocidas en el festival.<\/li>\n<li>Brand Experience &amp; Activation fue la categor\u00eda a la que m\u00e1s le apost\u00f3 Colombia con 51 inscripciones. All\u00ed cosech\u00f3 un Le\u00f3n de oro y uno de bronce.<\/li>\n<li>La categor\u00eda con m\u00e1s Leones para el pa\u00eds fue Direct Lions con cuatro Leones: uno de oro, uno de plata y dos de bronce.<\/li>\n<li>DraftLine Bogot\u00e1 es la primera agencia inhouse que gana un Grand Prix en la historia de Latinoam\u00e9rica en Cannes Lions.<\/li>\n<li>Este a\u00f1o Latinoam\u00e9rica invirti\u00f3 al rededor de 2.5 millones de d\u00f3lares en inscripciones a Cannes Lions. El 44% de ese dinero correspondi\u00f3 a campa\u00f1as de Brasil, el 16% de Colombia, el 16% de Argentina, el 10% de M\u00e9xico y el 14% restante a los dem\u00e1s pa\u00edses de la regi\u00f3n.<\/li>\n<\/ol>\n<p>Fuente: https:\/\/revistapym.com.co\/comunicacion\/resumen-del-papel-de-colombia-en-cannes-lions-2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pa\u00eds cerr\u00f3 una notable presentaci\u00f3n en el\u00a0festival de creatividad m\u00e1s importante del mundo: 18 Leones, incluidos tres de oro y un Grand Prix, lo posicionaron segundo en la regi\u00f3n. Solo fue superado por Brasil y qued\u00f3 por encima de Argentina, pa\u00eds que tradicionalmente encabezaba estos reconocimientos. La evoluci\u00f3n de Cannes Lions provoca diferentes opiniones [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador | Marketing Zone Icesi<\/title>\n<meta name=\"description\" content=\"El pa\u00eds obtuvo un total de 18 Leones, incluidos tres de oro y un Grand Prix\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El pa\u00eds obtuvo un total de 18 Leones, incluidos tres de oro y un Grand Prix\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-02T19:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador\",\"datePublished\":\"2021-07-02T19:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/\"},\"wordCount\":472,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/\",\"name\":\"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg\",\"datePublished\":\"2021-07-02T19:00:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"description\":\"El pa\u00eds obtuvo un total de 18 Leones, incluidos tres de oro y un Grand Prix\",\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador | Marketing Zone Icesi","description":"El pa\u00eds obtuvo un total de 18 Leones, incluidos tres de oro y un Grand Prix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/","og_locale":"es_ES","og_type":"article","og_title":"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador | Marketing Zone Icesi","og_description":"El pa\u00eds obtuvo un total de 18 Leones, incluidos tres de oro y un Grand Prix","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2021-07-02T19:00:32+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador","datePublished":"2021-07-02T19:00:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/"},"wordCount":472,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg","articleSection":["Panorama"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/","name":"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg","datePublished":"2021-07-02T19:00:32+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"description":"El pa\u00eds obtuvo un total de 18 Leones, incluidos tres de oro y un Grand Prix","breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/colombia-es-el-tercer-pais-latino-que-mas-inscribio-piezas-a-cannes-lions-y-el-segundo-mas-ganador\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Colombia es el tercer pa\u00eds latino que m\u00e1s inscribi\u00f3 piezas a Cannes Lions y el segundo m\u00e1s ganador"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg",1024,683,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix-768x512.jpg",640,427,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg",640,427,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg",1024,683,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/06\/Cannes-Lions-Grand-Prix.jpg",1024,683,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"El pa\u00eds cerr\u00f3 una notable presentaci\u00f3n en el\u00a0festival de creatividad m\u00e1s importante del mundo: 18 Leones, incluidos tres de oro y un Grand Prix, lo posicionaron segundo en la regi\u00f3n. Solo fue superado por Brasil y qued\u00f3 por encima de Argentina, pa\u00eds que tradicionalmente encabezaba estos reconocimientos. La evoluci\u00f3n de Cannes Lions provoca diferentes opiniones&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=6459"}],"version-history":[{"count":2,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6459\/revisions"}],"predecessor-version":[{"id":6462,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6459\/revisions\/6462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/6460"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=6459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=6459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=6459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}