{"id":6491,"date":"2021-07-09T14:00:11","date_gmt":"2021-07-09T19:00:11","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6491"},"modified":"2021-06-30T17:54:46","modified_gmt":"2021-06-30T22:54:46","slug":"tiktok-presenta-su-herramienta-brand-lift-study","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-presenta-su-herramienta-brand-lift-study\/","title":{"rendered":"TikTok presenta su herramienta, Brand Lift Study"},"content":{"rendered":"<p><strong>TikTok<\/strong>, la plataforma l\u00edder de v\u00eddeos m\u00f3viles en formato corto, donde los usuarios disfrutan interactuando con las marcas que les gustan de forma creativa, y que permite a los anunciantes aprovechar su formato \u00fanico y su alcance para conectar con las comunidades, ha presentado\u00a0<strong>Brand Lift Study<\/strong>, una nueva soluci\u00f3n de medici\u00f3n para que las marcas puedan comprender y medir el impacto que tienen sus campa\u00f1as en los diferentes objetivos de la marca, como son el conocimiento, las actitudes, la preferencia y la intenci\u00f3n.<\/p>\n<p>Este anuncio reafirma el compromiso de la compa\u00f1\u00eda con los anunciantes. De esta forma, la red social contin\u00faa creciendo y evolucionando para satisfacer las necesidades de las marcas que conf\u00edan en la plataforma, garantizando que puedan acceder a los datos pertinentes que muestren valor e impulsen las ventas dentro y fuera de la plataforma.<\/p>\n<p>En este sentido, TikTok Brand Lift Study (BLS) es una soluci\u00f3n de medici\u00f3n creada por la plataforma para los anunciantes. Las marcas juegan un papel importante en la experiencia de la plataforma y para asegurar la optimizaci\u00f3n de los recursos, TikTok BLS ayudar\u00e1 aportando conocimiento a los anunciantes con datos pr\u00e1cticos para cambiar, mejorar y segmentar los recursos y conducir los esfuerzos hacia campa\u00f1as m\u00e1s impactantes.<\/p>\n<p>La comunidad de TikTok tiene un gran poder creativo, tanto para originar tendencias virales, como para aumentar la demanda de productos. Por eso, TikTok BLS proporciona a las marcas un nuevo enfoque de medici\u00f3n y optimizaci\u00f3n de la repercusi\u00f3n de marca.<\/p>\n<h2><\/h2>\n<h2>Marcas pioneras en conocer el valor de TikTok Brand Lift Study<\/h2>\n<p>En Espa\u00f1a,\u00a0<strong>El Corte Ingl\u00e9s<\/strong>\u00a0ha sido pionero en el uso de esta herramienta, para conocer el rendimiento de su exitosa campa\u00f1a de Navidad, un Hashtag Challenge, que atrajo a la comunidad de TikTok a bailar siguiendo los pasos del elfo m\u00e1s conocido de la temporada. En esta campa\u00f1a la tasa de engagement super\u00f3 el 13%, y el aumento de recuerdo entre los usuarios alcanz\u00f3 el 15,9% (dato obtenido a trav\u00e9s de un Brand Lift Study), lo que demuestra la capacidad que tuvo El Corte Ingl\u00e9s de retener la atenci\u00f3n de la comunidad en TikTok durante esta campa\u00f1a.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Fuente:<\/strong> https:\/\/www.foromarketing.com\/tiktok-presenta-su-herramienta-brand-lift-study\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok, la plataforma l\u00edder de v\u00eddeos m\u00f3viles en formato corto, donde los usuarios disfrutan interactuando con las marcas que les gustan de forma creativa, y que permite a los anunciantes aprovechar su formato \u00fanico y su alcance para conectar con las comunidades, ha presentado\u00a0Brand Lift Study, una nueva soluci\u00f3n de medici\u00f3n para que las marcas [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok presenta su herramienta, Brand Lift Study | Marketing Zone Icesi<\/title>\n<meta name=\"description\" content=\"TikTok BLS ayudar\u00e1 aportando conocimiento a los anunciantes con datos pr\u00e1cticos para mejorar hacia campa\u00f1as m\u00e1s impactantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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