{"id":6524,"date":"2021-07-15T10:00:59","date_gmt":"2021-07-15T15:00:59","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6524"},"modified":"2021-07-11T09:09:58","modified_gmt":"2021-07-11T14:09:58","slug":"adidas-en-dubai-vaya-piscina","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/","title":{"rendered":"Adidas en Dubai: \u00a1Vaya piscina!"},"content":{"rendered":"<div class=\"headline\">\n<div class=\"excerpt\"><em>Un estudio de YouGov para Adidas revelaba que solo el 12% de las mujeres de los Emiratos \u00c1rabes Unidos se sienten completamente c\u00f3modas a la hora de ponerse un ba\u00f1ador en la piscina o en la playa. Avergonzarse de su cuerpo y la falta de privacidad son dos de las principales razones para ello.<\/em><\/div>\n<div><\/div>\n<\/div>\n<div>\n<p>La marca de ropa deportiva Adidas ha instalado en una de las playas m\u00e1s populares de Dubai una valla publicitaria que incluye una piscina, con motivo del lanzamiento de su gama de trajes de ba\u00f1o completos, que incluyen\u00a0<em>hijab.<\/em><\/p>\n<p>La valla publicitaria tiene cinco metros de alto, tres metros de profundidad y capacidad para 44.000 litros de agua. La marca invit\u00f3 a mujeres de la ciudad de Dubai a ba\u00f1arse en ella y participar en la campa\u00f1a.\u00a0<strong>Dos de ellas fueron las embajadoras de la marca Dareen Barbar (triatleta qur tiene amputada una pierna) Raha Moharrak, la primera mujer de Arabia Saud\u00ed en escalar el Everest.<\/strong><\/p>\n<p>Las im\u00e1genes del interior de la valla publicitaria se transmitieron luego desde la pantalla digital m\u00e1s grande de la ciudad en el Dubai Mall Ice Rink, cerca de la\u00a0<em>flagship\u00a0<\/em>store de Adidas. El objetivo era enfatizar que el agua es un lugar donde todos somos aceptados y libres e impulsa a\u00fan m\u00e1s el mensaje de la marca en torno a hacer que el futuro del deporte sea m\u00e1s inclusivo para todos.<\/p>\n<p>La activaci\u00f3n de la valla publicitaria es la continuacion a una\u00a0<a class=\"external\" href=\"https:\/\/www.youtube.com\/watch?v=RPCJLGh_MJI\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">pel\u00edcula\u00a0<\/a>recientemente lanzada por Adidas y que est\u00e1 encabezada por la poeta y activista de inclusi\u00f3n deportiva sudan\u00e9s-brit\u00e1nica,Asma Elbadawi.<\/p>\n<p><strong>La campa\u00f1a ha sido creada por Havas Middle East, con la colaboraci\u00f3n de Havas Creative y Red Havas.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-6525\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34-300x200.jpg\" alt=\"\" width=\"538\" height=\"358\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34-300x200.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg 600w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/p>\n<\/div>\n<p><strong>Fuente:<\/strong> https:\/\/www.marketingnews.es\/internacional\/noticia\/1166671028505\/adidas-dubai-vaya-piscina.1.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio de YouGov para Adidas revelaba que solo el 12% de las mujeres de los Emiratos \u00c1rabes Unidos se sienten completamente c\u00f3modas a la hora de ponerse un ba\u00f1ador en la piscina o en la playa. Avergonzarse de su cuerpo y la falta de privacidad son dos de las principales razones para ello. La [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas en Dubai: \u00a1Vaya piscina! | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas en Dubai: \u00a1Vaya piscina! | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Un estudio de YouGov para Adidas revelaba que solo el 12% de las mujeres de los Emiratos \u00c1rabes Unidos se sienten completamente c\u00f3modas a la hora de ponerse un ba\u00f1ador en la piscina o en la playa. Avergonzarse de su cuerpo y la falta de privacidad son dos de las principales razones para ello. La [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-15T15:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Adidas en Dubai: \u00a1Vaya piscina!\",\"datePublished\":\"2021-07-15T15:00:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/\"},\"wordCount\":311,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/\",\"name\":\"Adidas en Dubai: \u00a1Vaya piscina! | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg\",\"datePublished\":\"2021-07-15T15:00:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg\",\"width\":600,\"height\":399},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adidas en Dubai: \u00a1Vaya piscina!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adidas en Dubai: \u00a1Vaya piscina! | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/","og_locale":"es_ES","og_type":"article","og_title":"Adidas en Dubai: \u00a1Vaya piscina! | Marketing Zone Icesi","og_description":"Un estudio de YouGov para Adidas revelaba que solo el 12% de las mujeres de los Emiratos \u00c1rabes Unidos se sienten completamente c\u00f3modas a la hora de ponerse un ba\u00f1ador en la piscina o en la playa. Avergonzarse de su cuerpo y la falta de privacidad son dos de las principales razones para ello. La [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2021-07-15T15:00:59+00:00","og_image":[{"width":600,"height":399,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Adidas en Dubai: \u00a1Vaya piscina!","datePublished":"2021-07-15T15:00:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/"},"wordCount":311,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg","articleSection":["Panorama"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/","name":"Adidas en Dubai: \u00a1Vaya piscina! | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg","datePublished":"2021-07-15T15:00:59+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg","width":600,"height":399},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-en-dubai-vaya-piscina\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Adidas en Dubai: \u00a1Vaya piscina!"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg",600,399,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg",600,399,false],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg",600,399,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg",600,399,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/34.jpg",600,399,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Un estudio de YouGov para Adidas revelaba que solo el 12% de las mujeres de los Emiratos \u00c1rabes Unidos se sienten completamente c\u00f3modas a la hora de ponerse un ba\u00f1ador en la piscina o en la playa. Avergonzarse de su cuerpo y la falta de privacidad son dos de las principales razones para ello. La&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=6524"}],"version-history":[{"count":2,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6524\/revisions"}],"predecessor-version":[{"id":6528,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6524\/revisions\/6528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/6525"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=6524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=6524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=6524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}