{"id":6697,"date":"2021-08-12T10:00:15","date_gmt":"2021-08-12T15:00:15","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6697"},"modified":"2021-08-07T23:41:59","modified_gmt":"2021-08-08T04:41:59","slug":"sunweather-la-nueva-tecnologia-contextual-de-sunmedia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/","title":{"rendered":"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia"},"content":{"rendered":"<h2 class=\"jeg_post_subtitle\">Con este desarrollo se podr\u00e1 identificar hasta 10 condiciones atmosf\u00e9ricas y as\u00ed impactar al usuario con diferentes mensajes en funci\u00f3n de sus necesidades.<\/h2>\n<div class=\"jeg_post_meta jeg_post_meta_1\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-6698\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1-300x150.jpg\" alt=\"\" width=\"590\" height=\"295\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1-300x150.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1.jpg 750w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>SunMedia,\u00a0la\u00a0<i>adtech<\/i>\u00a0espa\u00f1ola l\u00edder en v\u00eddeo,\u00a0<em>native<\/em>\u00a0y performance lanz\u00f3\u00a0SunWeather, un avanzado desarrollo tecnol\u00f3gico basado en inteligencia contextual que permite a los anunciantes alcanzar impactos m\u00e1s cualificados en base a las condiciones atmosf\u00e9ricas.<\/p>\n<p>Esta nueva tecnolog\u00eda permite identificar las\u00a0condiciones meteorol\u00f3gicas de cada usuario a nivel geogr\u00e1fico.\u00a0A partir de esta informaci\u00f3n, el algoritmo asocia el mensaje de la campa\u00f1a con las necesidades espec\u00edficas de cada persona. De esta forma, junto con una creatividad interactiva, generar mayor inter\u00e9s y una mayor intenci\u00f3n de compra.<\/p>\n<p><strong>Esta nueva innovaci\u00f3n tecnol\u00f3gica ser\u00e1 de gran valor diferencial, ya que se suma a los avances de la\u00a0<i>adtech<\/i><\/strong><strong>\u00a0por disponer y operar sus propias cookies.<\/strong>\u00a0Con SunWeather los anunciantes podr\u00e1n alcanzar a su audiencia, no s\u00f3lo en el contexto adecuado, sino adem\u00e1s en el entorno m\u00e1s apropiado. Esto, ya que logra analizar\u00a0hasta diez variables distintas: temperatura; humedad; presi\u00f3n atmosf\u00e9rica; nubosidad; \u00edndice ultravioleta; viento; calidad del aire; hora del amanecer y el atardecer; niveles de polen y visibilidad.<\/p>\n<p>Fernando Garc\u00eda, CEO\u00a0de\u00a0<a href=\"https:\/\/www.sunmedia.tv\/\">SunMedia<\/a>, asegur\u00f3: \u201cgracias a nuestra tecnolog\u00eda contextual, en un entorno cookieless, podremos seguir segmentando a la audiencia e impactarla con creatividades ad-hoc. Por ejemplo, chubasqueros o abrigos cuando llueve o hace frio, antihistam\u00ednicos justo cuando el polen est\u00e1 alto, coches h\u00edbridos cuando la ciudad est\u00e9 contaminada, o helados, cremas solares y cervezas con el calor\u201d.<\/p>\n<\/div>\n<p>Fuente: https:\/\/revistapym.com.co\/digital\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con este desarrollo se podr\u00e1 identificar hasta 10 condiciones atmosf\u00e9ricas y as\u00ed impactar al usuario con diferentes mensajes en funci\u00f3n de sus necesidades. SunMedia,\u00a0la\u00a0adtech\u00a0espa\u00f1ola l\u00edder en v\u00eddeo,\u00a0native\u00a0y performance lanz\u00f3\u00a0SunWeather, un avanzado desarrollo tecnol\u00f3gico basado en inteligencia contextual que permite a los anunciantes alcanzar impactos m\u00e1s cualificados en base a las condiciones atmosf\u00e9ricas. Esta nueva tecnolog\u00eda [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6697","post","type-post","status-publish","format-standard","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SunWeather, la nueva tecnolog\u00eda contextual de SunMedia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Con este desarrollo se podr\u00e1 identificar hasta 10 condiciones atmosf\u00e9ricas y as\u00ed impactar al usuario con diferentes mensajes en funci\u00f3n de sus necesidades. SunMedia,\u00a0la\u00a0adtech\u00a0espa\u00f1ola l\u00edder en v\u00eddeo,\u00a0native\u00a0y performance lanz\u00f3\u00a0SunWeather, un avanzado desarrollo tecnol\u00f3gico basado en inteligencia contextual que permite a los anunciantes alcanzar impactos m\u00e1s cualificados en base a las condiciones atmosf\u00e9ricas. Esta nueva tecnolog\u00eda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-12T15:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1-300x150.jpg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia\",\"datePublished\":\"2021-08-12T15:00:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/\"},\"wordCount\":289,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1-300x150.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/\",\"name\":\"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1-300x150.jpg\",\"datePublished\":\"2021-08-12T15:00:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1.jpg\",\"width\":750,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/","og_locale":"es_ES","og_type":"article","og_title":"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia | Marketing Zone Icesi","og_description":"Con este desarrollo se podr\u00e1 identificar hasta 10 condiciones atmosf\u00e9ricas y as\u00ed impactar al usuario con diferentes mensajes en funci\u00f3n de sus necesidades. SunMedia,\u00a0la\u00a0adtech\u00a0espa\u00f1ola l\u00edder en v\u00eddeo,\u00a0native\u00a0y performance lanz\u00f3\u00a0SunWeather, un avanzado desarrollo tecnol\u00f3gico basado en inteligencia contextual que permite a los anunciantes alcanzar impactos m\u00e1s cualificados en base a las condiciones atmosf\u00e9ricas. Esta nueva tecnolog\u00eda [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2021-08-12T15:00:15+00:00","og_image":[{"url":"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1-300x150.jpg","type":"","width":"","height":""}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia","datePublished":"2021-08-12T15:00:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/"},"wordCount":289,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#primaryimage"},"thumbnailUrl":"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1-300x150.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/","name":"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#primaryimage"},"thumbnailUrl":"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1-300x150.jpg","datePublished":"2021-08-12T15:00:15+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/img_almudena_C_julio21-750x375-1.jpg","width":750,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/sunweather-la-nueva-tecnologia-contextual-de-sunmedia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"SunWeather, la nueva tecnolog\u00eda contextual de SunMedia"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Con este desarrollo se podr\u00e1 identificar hasta 10 condiciones atmosf\u00e9ricas y as\u00ed impactar al usuario con diferentes mensajes en funci\u00f3n de sus necesidades. SunMedia,\u00a0la\u00a0adtech\u00a0espa\u00f1ola l\u00edder en v\u00eddeo,\u00a0native\u00a0y performance lanz\u00f3\u00a0SunWeather, un avanzado desarrollo tecnol\u00f3gico basado en inteligencia contextual que permite a los anunciantes alcanzar impactos m\u00e1s cualificados en base a las condiciones atmosf\u00e9ricas. Esta nueva tecnolog\u00eda&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=6697"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6697\/revisions"}],"predecessor-version":[{"id":6699,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6697\/revisions\/6699"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=6697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=6697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=6697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}