{"id":6726,"date":"2021-08-19T10:00:14","date_gmt":"2021-08-19T15:00:14","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6726"},"modified":"2021-08-17T17:13:34","modified_gmt":"2021-08-17T22:13:34","slug":"asi-reacciono-el-publico-ante-el-polemico-comercial-de-snickers","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-reacciono-el-publico-ante-el-polemico-comercial-de-snickers\/","title":{"rendered":"As\u00ed reaccion\u00f3 el p\u00fablico ante el pol\u00e9mico comercial de Snickers"},"content":{"rendered":"<h2 class=\"jeg_post_subtitle\">El spot de la marca, se viraliz\u00f3 y fue calificado de hom\u00f3fobo.<\/h2>\n<div class=\"jeg_meta_container\">\n<div class=\"jeg_post_meta jeg_post_meta_1\">\n<p>Snickers, una de las marcas de chocolates m\u00e1s vendidas de todos los tiempos, lanz\u00f3 en Espa\u00f1a un spot que r\u00e1pidamente se viraliz\u00f3, no por su calidad creativa, sino porque fue se\u00f1alado de hom\u00f3fobo entre la audiencia.<\/p>\n<p>En un principio parec\u00eda que la pieza de Snickers prented\u00eda reflejar el t\u00edpico mensaje de la marca:\u00a0<em>No eres t\u00fa cuando tienes hambre;\u00a0<\/em>pero en realidad d\u00edo a entender todo lo contrario, pues se reflejaba un mensaje discriminatorio hacia la poblaci\u00f3n LGTBIQ+.\u00a0En el video se muestra a Aless Gibaja,\u00a0influencer\u00a0e integrante de la poblaci\u00f3n LGTBIQ+;\u00a0quien muerde la barra de Snickers y se convierte en un hombre, y luegos se escucha la frase \u201cas\u00ed est\u00e1 mejor\u201d.<\/p>\n<p>Por lo tanto, cientos de personas reflejaron su indignaci\u00f3n en redes sociales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6728\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-10-at-6.41.29-PM-300x175-1.png\" alt=\"\" width=\"300\" height=\"175\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6729\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-10-at-6.41.19-PM-300x170-1.png\" alt=\"\" width=\"300\" height=\"170\" \/><\/p>\n<p>Debido a las cr\u00edticas, la marca Snickers public\u00f3 el siguiente comunicado.<\/p>\n<p>Adicionalmente, la Federaci\u00f3n Estatal LGBT de Espa\u00f1a habl\u00f3 al respecto y alz\u00f3 su voz en reperesentaci\u00f3n a esta poblaci\u00f3n; que por d\u00e9cadas se ha enfrentado a millones de acciones y mensajes, que promueven la homofobia al rededor del mundo.<\/p>\n<p>Finalmente, la marca de chocolatinas Snickers pidi\u00f3 disculpas y retir\u00f3 el anuncio para evitar que se propague \u201cun mensaje que puede ser malinterpretado\u201d. Sin embargo, el anuncio se hizo tan viral que a\u00fan se puede vizualizar en varias redes sociales.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>Fuente: https:\/\/revistapym.com.co\/comunicacion\/asi-reacciono-el-publico-ante-el-polemico-comercial-de-snickers<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El spot de la marca, se viraliz\u00f3 y fue calificado de hom\u00f3fobo. Snickers, una de las marcas de chocolates m\u00e1s vendidas de todos los tiempos, lanz\u00f3 en Espa\u00f1a un spot que r\u00e1pidamente se viraliz\u00f3, no por su calidad creativa, sino porque fue se\u00f1alado de hom\u00f3fobo entre la audiencia. En un principio parec\u00eda que la pieza [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed reaccion\u00f3 el p\u00fablico ante el pol\u00e9mico comercial de Snickers | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-reacciono-el-publico-ante-el-polemico-comercial-de-snickers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed reaccion\u00f3 el p\u00fablico ante el pol\u00e9mico comercial de Snickers | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El spot de la marca, se viraliz\u00f3 y fue calificado de hom\u00f3fobo. 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