{"id":6758,"date":"2021-08-25T14:28:50","date_gmt":"2021-08-25T19:28:50","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6758"},"modified":"2021-08-25T14:28:50","modified_gmt":"2021-08-25T19:28:50","slug":"el-programa-que-impulsa-la-formacion-de-tenderos-en-colombia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-programa-que-impulsa-la-formacion-de-tenderos-en-colombia\/","title":{"rendered":"El programa que impulsa la formaci\u00f3n de tenderos en Colombia"},"content":{"rendered":"<div class=\"field field--name-field-resumen field--type-string field--label-hidden field__item\">\u2018La Tienda de Todos\u2019 programa de la Fundaci\u00f3n PepsiCo junto a la Universidad Javeriana que apoya la econom\u00eda del pa\u00eds.<\/div>\n<div>\n<div>\n<div class=\"paragraph paragraph--type--imagen-destacada paragraph--view-mode--default\">\n<div class=\"field field--name-field-imagen-destacada field--type-image field--label-hidden field__item\"><picture><source srcset=\"\/sites\/default\/files\/styles\/interna_destacada_xl_l_m\/public\/2021-08\/WhatsApp%20Image%202021-08-25%20at%2010.42.28%20AM.jpeg?itok=uzIjEv3t 1x\" type=\"image\/jpeg\" media=\"all and (min-width: 75em)\" \/><source srcset=\"\/sites\/default\/files\/styles\/interna_destacada_xl_l_m\/public\/2021-08\/WhatsApp%20Image%202021-08-25%20at%2010.42.28%20AM.jpeg?itok=uzIjEv3t 1x\" type=\"image\/jpeg\" media=\"all and (min-width: 62em) and (max-width: 74.99em)\" \/><source srcset=\"\/sites\/default\/files\/styles\/interna_destacada_xl_l_m\/public\/2021-08\/WhatsApp%20Image%202021-08-25%20at%2010.42.28%20AM.jpeg?itok=uzIjEv3t 1x\" type=\"image\/jpeg\" media=\"all and (min-width: 48em) and (max-width: 61.99em)\" \/><source srcset=\"\/sites\/default\/files\/styles\/interna_relacionado_seccion_s\/public\/2021-08\/WhatsApp%20Image%202021-08-25%20at%2010.42.28%20AM.jpeg?itok=jnkhxvuv 1x\" type=\"image\/jpeg\" media=\"all and (min-width: 34em) and (max-width: 47.99em)\" \/><\/picture><\/div>\n<div data-hyb-ssp-in-image-overlay=\"60e87a134d506e82088ce41b\">\n<div id=\"standard_1\" class=\"st-placement standard_1 inImage\">\n<div class=\"st-adunit st-reset st-show\">\n<div class=\"st-adunit-ad st-reset\">\n<div class=\"st-reset render-mode-normal\">\n<p><span lang=\"ES-MX\" xml:lang=\"ES-MX\">La<strong>\u00a0Fundaci\u00f3n PepsiCo Colombia y PepsiCo<\/strong>, compa\u00f1\u00eda agroindustrial de alimentos y bebidas, en alianza\u00a0con la\u00a0<strong>Pontificia Universidad Javeriana<\/strong>, ayudan a la reactivaci\u00f3n econ\u00f3mica con el lanzamiento de la iniciativa\u00a0<strong>\u2018La Tienda de Todos\u2019<\/strong>, la cual invita a los tenderos colombianos a impulsar su crecimiento personal al igual que la de sus negocios.<\/span><\/p>\n<p><span lang=\"ES-MX\" xml:lang=\"ES-MX\">Esta propuesta se encamina por medio de una ruta virtual de aprendizaje compuesta por m\u00f3dulos, capacitaciones y cursos que ayudan el crecimiento del canal tradicional.<\/span><\/p>\n<p><span lang=\"ES-MX\" xml:lang=\"ES-MX\">Uno de los sectores m\u00e1s afectados por la pandemia, fueron los peque\u00f1os comercios, los cuales representan fuente de ingreso a miles de personas en el pa\u00eds. Seg\u00fan la\u00a0<strong>Federaci\u00f3n Nacional de Comerciantes (FENALCO)<\/strong>, en Colombia existen alrededor de\u00a0<strong>450.000 peque\u00f1os negocios<\/strong>\u00a0y la estrategia\u00a0<strong>\u2018<\/strong>La Tienda de Todos<strong>\u2019<\/strong>\u00a0busca crear oportunidades de desarrollo y consolidar a los tenderos como<strong>\u00a0actores clave en la sociedad<\/strong>.<\/span><\/p>\n<p><span lang=\"ES-MX\" xml:lang=\"ES-MX\">El programa se desarrollar\u00e1 por medio de una plataforma virtual, la cual lidera\u00a0<strong>Educaci\u00f3n Continua y la Facultad de Ciencias Econ\u00f3micas de la Pontificia Universidad Javeriana<\/strong>, en modalidad\u00a0<em>Mobile Learning<\/em>. Adem\u00e1s, se tendr\u00e1 el acompa\u00f1amiento de mentores para el desarrollo \u00f3ptimo de las capacidades de propietarios de tiendas que quieran inscribirse.<\/span><\/p>\n<p><span lang=\"ES-MX\" xml:lang=\"ES-MX\">En la primera fase del programa, la convocatoria abre sus puertas a\u00a0<strong>500 tenderos de todo el pa\u00eds<\/strong>, brindando tres principales rutas de conocimiento:\u00a0<em>Fortalecer mis modelos de negocio, Fortalecimiento de mis competencias y la posibilidad de desarrollar un diplomado en habilidades comerciales.<\/em>\u00a0Tambi\u00e9n, se desarrollar\u00e1n cursos de\u00a0<em>Bioseguridad y Manejo de emergencias, Gesti\u00f3n de recursos, Manejo de Redes Sociales y Pensamiento Estrat\u00e9gico.<\/em><\/span><\/p>\n<p><span lang=\"ES-MX\" xml:lang=\"ES-MX\">La iniciativa<strong>\u00a0&#8216;La Tienda de Todos&#8217;<\/strong>, se ofrece de manera gratuita y los tenderos que participen en ella, podr\u00e1n descargar manuales de contenido de cada ruta de aprendizaje. Tambi\u00e9n,<strong>\u00a0recibir\u00e1n la certificaci\u00f3n por parte de la Pontificia Universidad Javeriana<\/strong>\u00a0por cada m\u00f3dulo completado.<\/span><\/p>\n<p><span lang=\"ES-MX\" xml:lang=\"ES-MX\">Por su parte,\u00a0<strong>Santiago Cardoso, Coordinador de Ciudadan\u00eda y Sostenibilidad de PepsiCo para la Regi\u00f3n Andina<\/strong>, afirm\u00f3 que las tiendas de barrio son un punto de encuentro y que se avanza en la recuperaci\u00f3n econ\u00f3mica y social del pa\u00eds.<\/span><\/p>\n<p><em>\u201cLas tiendas de barrio en el pa\u00eds no solo son un punto de venta, sino un espacio de encuentro: son La Tienda de Todos, pues se han consolidado como un centro de tradici\u00f3n y unidad, y a su vez las tenderas y tenderos se han convertido en parte fundamental de la comunidad. En PepsiCo reconocemos la importancia y el rol que juegan estos negocios, y por eso\u00a0<strong>le apostamos a esta iniciativa para avanzar el camino hacia la recuperaci\u00f3n econ\u00f3mica y social de nuestro pa\u00eds<\/strong><\/em><strong>\u201d.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>Fuente: https:\/\/www.kienyke.com\/emprendimiento-y-marketing-mas\/programa-la-tienda-de-todos-tenderos-colombia<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2018La Tienda de Todos\u2019 programa de la Fundaci\u00f3n PepsiCo junto a la Universidad Javeriana que apoya la econom\u00eda del pa\u00eds. La\u00a0Fundaci\u00f3n PepsiCo Colombia y PepsiCo, compa\u00f1\u00eda agroindustrial de alimentos y bebidas, en alianza\u00a0con la\u00a0Pontificia Universidad Javeriana, ayudan a la reactivaci\u00f3n econ\u00f3mica con el lanzamiento de la iniciativa\u00a0\u2018La Tienda de Todos\u2019, la cual invita a los [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El programa que impulsa la formaci\u00f3n de tenderos en Colombia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-programa-que-impulsa-la-formacion-de-tenderos-en-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El programa que impulsa la formaci\u00f3n de tenderos en Colombia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"\u2018La Tienda de Todos\u2019 programa de la Fundaci\u00f3n PepsiCo junto a la Universidad Javeriana que apoya la econom\u00eda del pa\u00eds. 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