{"id":6768,"date":"2021-08-26T14:00:52","date_gmt":"2021-08-26T19:00:52","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6768"},"modified":"2021-08-25T14:54:04","modified_gmt":"2021-08-25T19:54:04","slug":"tiktok-da-alas-a-su-alianza-con-shopify-integrando-compras-dentro-de-la-app","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-da-alas-a-su-alianza-con-shopify-integrando-compras-dentro-de-la-app\/","title":{"rendered":"TikTok da alas a su alianza con Shopify integrando compras dentro de la app"},"content":{"rendered":"<h1>TikTok hace posible las compras dentro de su app<\/h1>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"intro\"><em>Las marcas que as\u00ed lo deseen podr\u00e1n sincronizar sus cuentas en Shopify y en TikTok para agasajar a sus clientes con una experiencia de compra in-app.<\/em><\/li>\n<\/ul>\n<div class=\"post-cn\"><\/div>\n<p>En\u00a0TikTok\u00a0las marcas m\u00e1s avezadas en esta plataforma saben perfectamente c\u00f3mo levantar los cimientos de comunidades con el \u00faltimo objetivo de calentar motores de cara a la venta final. Pero la famosa red social no quiere quedarse simplemente en los proleg\u00f3menos de las compras efectuadas por el consumidor. Y\u00a0<strong>mediante su asociaci\u00f3n con Shopify TikTok se dispone por fin a integrar las compras dentro de su aplicaci\u00f3n.<\/strong><\/p>\n<p><strong>Las marcas que as\u00ed lo deseen podr\u00e1n sincronizar sus cuentas en\u00a0Shopify\u00a0y en TikTok para agasajar a sus clientes con una experiencia de compra in-app<\/strong>. Y cuando los usuarios hagan clic sobre una cuenta, el icono de un bolsa de la compra aparecer\u00e1 junto al \u00abfeed\u00bb de v\u00eddeos.<\/p>\n<div id=\"vidoomy\">\n<div>\n<div id=\"162992113053829713074\"><\/div>\n<\/div>\n<\/div>\n<p>Tras contemplar, por ejemplo, un v\u00eddeo del delineador de labios Coconut de Kylie Cosmetics, los usuarios interesados en el producto\u00a0<strong>ser\u00e1n redirigidos a un link interno a la web de la marca para completar la compra.<\/strong><\/p>\n<h3><strong>Shopify se dispone a sacar tajada del social commerce mediante su alianza con Shopify<\/strong><\/h3>\n<p>Esta funcionalidad de nueva hornada estar\u00e1 disponible a modo de prueba piloto en las pr\u00f3ximas para\u00a0<strong>un peque\u00f1o grupo de retailers en Estados Unidos, Reino Unido y Canad\u00e1.<\/strong><\/p>\n<p>En una era en la que el retail se ha trocado en ubicuo en todas las plataformas,\u00a0<strong>la integraci\u00f3n de las compras en TikTok constituye todo un avance para las marcas que se desenvuelven en esta red social.<\/strong><\/p>\n<p>No en vano, TikTok da buena cuenta de su extraordinario poder\u00edo transformando los mensajes adecuados en conversiones.\u00a0<strong>Casi la mitad de los usuarios de la red social termina comprando art\u00edculos que all\u00ed contempla<\/strong>, asegura Blake Chandlee, presidente de soluciones globales de TikTok.<\/p>\n<p><strong>Con la integraci\u00f3n de las compras en su plataforma TikTok intentar\u00e1 robar una suculenta porci\u00f3n del pastel a las redes sociales que llevan ya m\u00e1s tiempo hincado el diente al\u00a0social commerce.\u00a0<\/strong>Y no lo tendr\u00e1 demasiado dif\u00edcil a tenor de su mete\u00f3rico crecimiento.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/tiktok-da-alas-alianza-shopify-integrando-compras-app<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok hace posible las compras dentro de su app &nbsp; Las marcas que as\u00ed lo deseen podr\u00e1n sincronizar sus cuentas en Shopify y en TikTok para agasajar a sus clientes con una experiencia de compra in-app. En\u00a0TikTok\u00a0las marcas m\u00e1s avezadas en esta plataforma saben perfectamente c\u00f3mo levantar los cimientos de comunidades con el \u00faltimo objetivo [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok da alas a su alianza con Shopify integrando compras dentro de la app | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, 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