{"id":6831,"date":"2021-09-09T15:39:40","date_gmt":"2021-09-09T20:39:40","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6831"},"modified":"2021-09-09T15:39:40","modified_gmt":"2021-09-09T20:39:40","slug":"burger-king-prohibe-120-ingredientes-artificiales-de-su-menu-para-ser-mas-real","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-prohibe-120-ingredientes-artificiales-de-su-menu-para-ser-mas-real\/","title":{"rendered":"Burger King proh\u00edbe 120 ingredientes artificiales de su men\u00fa para ser m\u00e1s \u00abreal\u00bb"},"content":{"rendered":"<p class=\"intro\">Burger King contin\u00faa avanzando en su camino por ofrecer productos sin conservantes en pro de un men\u00fa m\u00e1s \u00abnatural\u00bb.<\/p>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-6832\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/09\/200402090601_Burger-King-removes-O-300x199.jpg\" alt=\"\" width=\"516\" height=\"342\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/09\/200402090601_Burger-King-removes-O-300x199.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/09\/200402090601_Burger-King-removes-O-768x510.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/09\/200402090601_Burger-King-removes-O.jpg 784w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/p>\n<p>El camino de\u00a0<strong>Burger King<\/strong>\u00a0por posicionarse en un restaurante de comida r\u00e1pida sostenible no es actual. La marca lleva eliminando ingredientes artificiales de su men\u00fa desde 2015. Una tendencia que ha decidido continuar\u00a0<strong>en pos de ofrecer una comida m\u00e1s \u00abreal\u00bb<\/strong>, haciendo referencia al movimiento del \u00abrealfooding\u00bb.<\/p>\n<p>Ahora, la firma puede decir que\u00a0<strong>ha prohibido 120 \u00abingredientes artificiales no esenciales\u00bb<\/strong>\u00a0de sus productos. Este cambio, anunciado recientemente, no se ha producido de golpe, como dec\u00edamos. Ya en abril de este a\u00f1o, la compa\u00f1\u00eda asegur\u00f3 que la carne, los l\u00e1cteos e incluso los huevos de origen vegetal han ido ganando terreno durante la pandemia, a medida que<strong>\u00a0los consumidores se inclinaban por dietas m\u00e1s saludables\u00a0<\/strong>y ecol\u00f3gicas.<\/p>\n<div id=\"vidoomy\">\n<div>\n<div id=\"1631214869567788014646\"><\/div>\n<\/div>\n<\/div>\n<p>En 2020, las ventas totales de este tipo de productos en Estados Unidos\u00a0<strong>aumentaron hasta los 7.000 millones de d\u00f3lares<\/strong>, un 27% m\u00e1s que en 2019. Ese es uno de los datos que ofrece un nuevo informe de\u00a0<strong>Good Food Institute<\/strong>\u00a0junto a la\u00a0<strong>Plant Based Foods Association.<\/strong><\/p>\n<p>En concreto,<strong>\u00a0la carne vegetal acumul\u00f3 1.400 millones de d\u00f3lares.\u00a0<\/strong>Otro ejemplo de \u00e9xito lo tenemos en el debut de\u00a0<strong>Impossible Whopper<\/strong>, la versi\u00f3n sin carne de su ic\u00f3nica hamburguesa.<\/p>\n<p>El prop\u00f3sito de\u00a0Burger King\u00a0por avanzar hacia un camino m\u00e1s natural se vio reflejado en la campa\u00f1a global\u00a0<strong>\u00abMoldy Whopper\u00bb.<\/strong>\u00a0Esta pretend\u00eda demostrar que hab\u00eda terminado con los conservantes artificiales. No es la \u00fanica, puesto que este a\u00f1o la firma lanz\u00f3 un spot en el que los conservantes eran golpeados.<\/p>\n<p>\u00abHicimos pruebas e investigaciones con los clientes para asegurarnos de que cualquier cambio en nuestros ingredientes no cambiara el perfil de sabor de la comida\u00bb, asegura\u00a0<strong>Ellie Doty<\/strong>, CMO de la empresa. \u00abEs dif\u00edcil eliminar los conservantes, especialmente algunos ingredientes que los tienen, como los pepinillos y la mayonesa\u00bb, explica.<\/p>\n<p>Como parte de este anuncio de la eliminaci\u00f3n, Burger King<strong>\u00a0ha introducido tres comidas\u00a0<a href=\"https:\/\/www.nrn.com\/quick-service\/burger-king-touts-ingredients-celeb-keep-it-real-meals\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keep It Real<\/a>.<\/strong>\u00a0Cada una de ellas est\u00e1 inspirada en las tres estrellas que protagonizan la campa\u00f1a: el rapero\u00a0<strong>Nelly<\/strong>, la cantante\u00a0<strong>Anitta<\/strong>\u00a0y la influencer de TikTok\u00a0<strong>Lil Huddy<\/strong>. Estar\u00e1n disponibles a partir del 12 de septiembre en todos los locales de Burger King Estados Unidos.<\/p>\n<p>\u00abNuestra identidad de marca, con la que trabajamos internamente, es la autenticidad de la comida y de las personas\u00bb, se\u00f1ala Doty. \u00abEs fundamental que nos ajustemos al m\u00e1ximo y eliminemos estos ingredientes para\u00a0<strong>estar a la altura de la autenticidad de los alimentos y las personas\u00bb,\u00a0<\/strong>concluye.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/burger-king-ingredientes-artificiales-menu<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King contin\u00faa avanzando en su camino por ofrecer productos sin conservantes en pro de un men\u00fa m\u00e1s \u00abnatural\u00bb. El camino de\u00a0Burger King\u00a0por posicionarse en un restaurante de comida r\u00e1pida sostenible no es actual. La marca lleva eliminando ingredientes artificiales de su men\u00fa desde 2015. Una tendencia que ha decidido continuar\u00a0en pos de ofrecer una [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6831","post","type-post","status-publish","format-standard","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King proh\u00edbe 120 ingredientes artificiales de su men\u00fa para ser m\u00e1s &quot;real&quot; | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-prohibe-120-ingredientes-artificiales-de-su-menu-para-ser-mas-real\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King proh\u00edbe 120 ingredientes artificiales de su men\u00fa para ser m\u00e1s &quot;real&quot; | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Burger King contin\u00faa avanzando en su camino por ofrecer productos sin conservantes en pro de un men\u00fa m\u00e1s \u00abnatural\u00bb. El camino de\u00a0Burger King\u00a0por posicionarse en un restaurante de comida r\u00e1pida sostenible no es actual. La marca lleva eliminando ingredientes artificiales de su men\u00fa desde 2015. 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