{"id":6865,"date":"2021-09-17T14:00:34","date_gmt":"2021-09-17T19:00:34","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6865"},"modified":"2021-09-15T15:50:23","modified_gmt":"2021-09-15T20:50:23","slug":"grupo-bimbo-y-findasense-presentan-el-bimbo-connection-center","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/grupo-bimbo-y-findasense-presentan-el-bimbo-connection-center\/","title":{"rendered":"Grupo Bimbo y Findasense presentan el Bimbo Connection Center"},"content":{"rendered":"<h2 class=\"jeg_post_subtitle\">Grupo Bimbo y Findasense lanzaron en Chile y Per\u00fa. Bimbo Connection Center. Basados en la exitosa experiencia de su casa matriz en M\u00e9xico.<\/h2>\n<div class=\"jeg_post_meta jeg_post_meta_1\">\n<p>Grupo Bimbo y Findasense lanzaron en Chile y Per\u00fa. Bimbo Connection Center. Basados en la exitosa experiencia del Bimbo Connection Center de su casa matriz en M\u00e9xico, que comenz\u00f3 a operar como un centro piloto de interacci\u00f3n con el consumidor hace m\u00e1s de dos a\u00f1os,\u00a0<a href=\"https:\/\/www.grupobimbo.com\/es\">Grupo Bimbo<\/a>\u00a0a ha replicado el mismo modelo en Chile y Per\u00fa. Su visi\u00f3n es que para inicios del tercer trimestre de este a\u00f1o tambi\u00e9n llegue a Colombia.<\/p>\n<p>El Bimbo Connection Center es una soluci\u00f3n integral creada por Findasense para el gigante de origen mexicano, comandada por m\u00e1s 20 especialistas en Inteligencia de Datos, Contenidos &amp; Engagement que har\u00e1n parte del nuevo equipo de Findasense en M\u00e9xico.<\/p>\n<p>El equipo est\u00e1 conformado por un grupo experto en: servicio al cliente, planificaci\u00f3n estrat\u00e9gica, social media, marketing, estrategias de negocio, inteligencia comercial, innovaci\u00f3n, estrategias de cultura organizacional y experiencia del consumidor.<\/p>\n<h2><strong>Sus caracter\u00edsticas son: \u00a0<\/strong><\/h2>\n<blockquote><p>Atenci\u00f3n personalizada<\/p>\n<p>Detenci\u00f3n temprana de problemas<\/p>\n<p>Predecir posibles crisis<\/p>\n<p>Maximizaci\u00f3n de los esfuerzos en todos los departamentos de la organizaci\u00f3n<\/p>\n<p>Establecer relaciones productivas y duraderas con los clientes siendo omnicanal<\/p><\/blockquote>\n<p>Esta apertura es un paso muy grande para Findasense, por su legado y reputaci\u00f3n como la consultora global de\u00a0<em>Customer<\/em>\u00a0<em>Experience<\/em><em>,<\/em>\u00a0de extensa trayectoria en Latinoam\u00e9rica en paises como: Chile, Ecuador, Costa Rica, Per\u00fa, Colombia, Rep\u00fablica Dominicana y Argentina.<\/p>\n<blockquote><p>Jos\u00e9 Ram\u00f3n L\u00f3pez, Global Company Lead, Innovation Leader de Findasense, consider\u00f3 \u201ctodo un privilegio entrar en M\u00e9xico de la mano de Grupo Bimbo\u201d, ya que \u201ces una de las marcas globales que va por delante en innovaci\u00f3n y sabe que la tecnolog\u00eda es su principal aliada para hacer que las relaciones con los consumidores funcionen y sean fruct\u00edferas\u201d.<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>Su principal objetivo es integrar en un centro \u00fanico, toda la interacci\u00f3n con los consumidores para conseguir as\u00ed una mejor experiencia de cliente.<\/p>\n<\/div>\n<p><strong>Los resultados<\/strong><\/p>\n<blockquote><p>Mayor conocimiento del usuario y mayores ventas<\/p>\n<p>M\u00e1s de 1 mill\u00f3n de peque\u00f1os comerciantes han sido conectados en una experiencia totalmente omnicanal<\/p>\n<p>Una mayor satisfacci\u00f3n del cliente reflejada en la reducci\u00f3n de quejas<\/p><\/blockquote>\n<p>Por otro lado, Maylin Mau, Digital Category Specialist de Grupo Bimbo Per\u00fa, explic\u00f3 que esta herramienta de Bimbo, los ayudar\u00e1 a escuchar y entender mejor a su consumidor, conociendo cu\u00e1les son las verdaderas \u00a0tendencias que est\u00e1n afectando su comportamiento.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/revistapym.com.co\/consumidor\/grupo-bimbo-y-findasense-presentan-el-bimbo-connection-center<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo Bimbo y Findasense lanzaron en Chile y Per\u00fa. Bimbo Connection Center. Basados en la exitosa experiencia de su casa matriz en M\u00e9xico. Grupo Bimbo y Findasense lanzaron en Chile y Per\u00fa. Bimbo Connection Center. Basados en la exitosa experiencia del Bimbo Connection Center de su casa matriz en M\u00e9xico, que comenz\u00f3 a operar como [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6865","post","type-post","status-publish","format-standard","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Bimbo y Findasense presentan el Bimbo Connection Center | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/grupo-bimbo-y-findasense-presentan-el-bimbo-connection-center\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Bimbo y Findasense presentan el Bimbo Connection Center | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Grupo Bimbo y Findasense lanzaron en Chile y Per\u00fa. 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Bimbo Connection Center. Basados en la exitosa experiencia de su casa matriz en M\u00e9xico. Grupo Bimbo y Findasense lanzaron en Chile y Per\u00fa. Bimbo Connection Center. 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