{"id":6916,"date":"2021-09-27T14:00:00","date_gmt":"2021-09-27T19:00:00","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6916"},"modified":"2021-09-27T13:38:29","modified_gmt":"2021-09-27T18:38:29","slug":"alqueria-adquiere-quesos-del-vecchio","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/alqueria-adquiere-quesos-del-vecchio\/","title":{"rendered":"Alquer\u00eda adquiere Quesos Del Vecchio"},"content":{"rendered":"<div class=\"  mt-4 mb-3 \">\n<div class=\"subtitle\">\n<div class=\"content_grid_especiales cabezote-scroll-infinito\">\n<div class=\"article-top container_col\">\n<p id=\"p556358-m683-1-684\" class=\"epigraph regular_lead1 \">La empresa de alimentos anunci\u00f3 que decide incorporar la marca ic\u00f3nica a su portafolio para asegurar que su portafolio llegue a millones de hogares.<\/p>\n<\/div>\n<div class=\"specials-link-container container_col\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-6917\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/09\/5cf73862e2609-300x225.jpeg\" alt=\"\" width=\"441\" height=\"331\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/09\/5cf73862e2609-300x225.jpeg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/09\/5cf73862e2609.jpeg 700w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><\/div>\n<\/div>\n<div><\/div>\n<div>Este negocio se logr\u00f3 luego de la aprobaci\u00f3n de la transacci\u00f3n por parte de la Superintendencia de Sociedades, en el marco del proceso de Ley 116 en el que Quesos del Vecchio.<b>\u00a0La empresa lleg\u00f3 a esta instancia por las consecuencias que trajo la pandemia a diferentes negocios en el pa\u00eds.<\/b><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div>Seg\u00fan explic\u00f3\u00a0<b>Alquer\u00eda<\/b>, con esta transacci\u00f3n se dar\u00e1 continuidad a la trayectoria de una marca que cuenta con m\u00e1s de nueve d\u00e9cadas de historia en el pa\u00eds, rescatando decenas de empleos que hoy genera<b>\u00a0Queso Del Vecchio\u00a0<\/b>y contribuyendo al proceso de reactivaci\u00f3n econ\u00f3mica, as\u00ed como al fortalecimiento del sector l\u00e1cteo en Colombia.<\/div>\n<div>Seg\u00fan la empresa,\u00a0<b>luego de la aprobaci\u00f3n de la transacci\u00f3n por parte de la Superintendencia de Sociedades<\/b>, Alquer\u00eda avanzar\u00e1 con los procesos finales para el cierre de la misma.<\/p>\n<p>\u201c<i>Quesos del Vecchio es una marca representativa y muy querida en el pa\u00eds que, al igual que\u00a0Alquer\u00eda, se ha ganado el coraz\u00f3n de los colombianos gracias a su compromiso con la nutrici\u00f3n de las personas, siempre bajo un enfoque de innovaci\u00f3n y calidad en cada uno de sus productos<\/i>\u201d, dijoRafael \u00c1lvarez, gerente general de Alquer\u00eda, al referirse a los valores que unen a ambas marcas.<\/p>\n<p>Igualmente, dijo que \u201c<i>entendiendo la dif\u00edcil situaci\u00f3n por la que pasaba la empresa como resultado del impacto de la pandemia, decidimos dar un paso adelante e integrar la marca a nuestra familia para as\u00ed, seguir nutriendo el futuro de Colombia transformando sue\u00f1os en realidades<\/i>\u201d.<\/p>\n<p>El ingreso de<b>\u00a0Quesos Del Vecchio a la familia Alquer\u00eda\u00a0<\/b>permite a la Compa\u00f1\u00eda a\u00f1adir a su portafolio m\u00e1s de 35 productos en quesos frescos y madurados, al tiempo que impulsar\u00e1 el posicionamiento de esta marca con gran potencial en el mercado nacional.<\/p>\n<p>Los fundadores de Quesos Del Vecchio fueron los hermanos Angelo y Antonio del Vecchio, quienes trajeron al pa\u00eds, en 1923, los tradicionales y milenarios \u201c<i>Formaggi a pasta filata\u201d<\/i>, Queso de pasta hilada, considerado el mayor aporte italiano a la cultura e industria mundial del queso.<br \/>\n\u200b<\/div>\n<div><\/div>\n<div>Fuente: https:\/\/www.portafolio.co\/economia\/alqueria-adquiere-quesos-del-vecchio-556358<\/div>\n<div class=\"  mt-4 mb-3 \">\n<div class=\"subtitle\">\n<div class=\"content_grid_articulos\">\n<div class=\"container_col article-modules\">\n<section class=\"col1\">\n<div class=\"social-col social-sticky\">\n<div class=\"texto_redes1\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La empresa de alimentos anunci\u00f3 que decide incorporar la marca ic\u00f3nica a su portafolio para asegurar que su portafolio llegue a millones de hogares. Este negocio se logr\u00f3 luego de la aprobaci\u00f3n de la transacci\u00f3n por parte de la Superintendencia de Sociedades, en el marco del proceso de Ley 116 en el que Quesos del [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alquer\u00eda adquiere Quesos Del Vecchio | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/alqueria-adquiere-quesos-del-vecchio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alquer\u00eda adquiere Quesos Del Vecchio | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La empresa de alimentos anunci\u00f3 que decide incorporar la marca ic\u00f3nica a su portafolio para asegurar que su portafolio llegue a millones de hogares. 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