{"id":6936,"date":"2021-09-30T14:00:19","date_gmt":"2021-09-30T19:00:19","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6936"},"modified":"2021-09-30T10:21:31","modified_gmt":"2021-09-30T15:21:31","slug":"avianca-y-viva-air-aerolineas-preferidas-por-colombianos-para-viajar","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/avianca-y-viva-air-aerolineas-preferidas-por-colombianos-para-viajar\/","title":{"rendered":"Avianca y Viva Air, aerol\u00edneas preferidas por colombianos para viajar"},"content":{"rendered":"<div class=\"content_grid_especiales cabezote-scroll-infinito\">\n<div class=\"article-top container_col\">\n<p id=\"pnull-m137-1-138\" class=\"epigraph regular_lead1\">Un estudio analiz\u00f3 las tendencias de viaje en el pa\u00eds y en Latinoam\u00e9rica. La tecnolog\u00eda ha ayudado a la reactivaci\u00f3n del sector.<\/p>\n<\/div>\n<div class=\"specials-link-container container_col\"><\/div>\n<\/div>\n<div class=\"content_grid_articulos\">\n<div class=\"container_col article-modules\">\n<section class=\"col1\">\n<div class=\"social-col social-sticky\">\n<div class=\"texto_redes1\">\n<p><img decoding=\"async\" src=\"https:\/\/www.portafolio.co\/files\/article_multimedia\/uploads\/2021\/09\/29\/6154935a87ae1.jpeg\" alt=\"Viajes\" \/><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<p id=\"pnull-m175-174-176\" class=\"parrafo first-parrafo\"><b>El turismo en Latinoam\u00e9rica\u00a0<\/b>ha mostrado signos de recuperaci\u00f3n paulatina con la disminuci\u00f3n de casos de\u00a0<b>covid-19<\/b>\u00a0y el avance en los planes de vacunaci\u00f3n en los pa\u00edses de la regi\u00f3n.<\/p>\n<p>De acuerdo con el estudio<b>\u00a0&#8216;Tendencias de consumo digital en la industria tur\u00edstica&#8217;,<\/b>\u00a0realizado por Comscore, los consumidores de esta regi\u00f3n ya visitan regularmente los sitios digitales para alojamientos y vuelos.<\/p>\n<p>Si bien las cifras en algunos pa\u00edses no llegan a las registradas al periodo precovid, lo cierto es que cada vez m\u00e1s los usuarios acceden a contenido tur\u00edstico, a trav\u00e9s de aplicaciones m\u00f3viles.<\/p>\n<div class=\"module-ads\">\n<div id=\"sas_9343\" class=\"ad-unit\"><\/div>\n<\/div>\n<p id=\"pnull-m199-3-200\" class=\"parrafo\">En el caso de\u00a0<b>M\u00e9xico,\u00a0<\/b>Comscore revel\u00f3 que, a partir de junio de 2021, la categor\u00eda de viajes en el pa\u00eds volvi\u00f3 a retomar el nivel de audiencia que registraba en enero del 2020. Adem\u00e1s, en ese lugar, un usuario navega en un sitio web asociado con el sector tur\u00edstico, en promedio, 41,2 minutos.<\/p>\n<p><b>En Brasil,\u00a0<\/b>las cifras sobre navegaci\u00f3n son mejores. En este pa\u00eds el consumo mensual promedio por visitante en el sector es de 127 minutos, lo que representa un aumento del 63 %, si se comparan las cifras de 2019 con las de 2021. Es decir, el inter\u00e9s de los viajeros en estas plataformas es mayor al que ten\u00edan en el periodo prepandemia.<\/p>\n<p>Caso contrario ocurre en\u00a0<b>Colombia.<\/b>\u00a0En el 2019, un usuario navegaba en estos sitios un promedio de 13,7 minutos. Ahora, este tiempo disminuy\u00f3 un 29 %, dando como resultado\u00a0<b>un tiempo de consumo estimado de 9,7\u00a0minutos.<\/b><\/p>\n<p>En el caso de los sitios de hoteles, alquileres y alojamientos, existen cuatro jugadores que lideran la regi\u00f3n:\u00a0<b>Booking, Airbnb, Trivago y Decameron,\u00a0<\/b>siendo el primero de estos parte del podio en los mercados m\u00e1s grandes analizados. El \u00e9xito de estas plataformas consiste en la posibilidad de que el consumidor compare el precio de hoteles junto a las caracter\u00edsticas que desea.<\/p>\n<p>Respecto a los\u00a0<b>h\u00e1bitos de consumo<\/b>\u00a0<b>digital del viajero,<\/b>\u00a0Comscore analiz\u00f3 este comportamiento en Brasil, M\u00e9xico y Argentina. Los resultados revelaron que lo usuarios de estos pa\u00edses prefieren\u00a0<b>navegar en los dispositivos m\u00f3viles<\/b>\u00a0y no en computadores. El 65 % de los internautas investigan en sitios de turismo utilizando una aplicaci\u00f3n.<\/p>\n<p>En cuanto a las aerol\u00edneas, este estudio mostr\u00f3 que\u00a0<b>Latam Airlines\u00a0<\/b>es la marca que comparte liderazgo en los tres pa\u00edses analizados. Por el contario, en Colombia, las empresas que ponderan el consumo de vuelos son:<b>\u00a0Avianca y Viva Air.<\/b><\/p>\n<div id=\"pnull-m355-4-356\" class=\"captioned-image\">\n<figure id=\"m360-359-361\" class=\"foto-galeriaDesktop1 image\"><img decoding=\"async\" src=\"https:\/\/www.portafolio.co\/files\/article_content\/uploads\/2021\/05\/25\/60acf5276ebc6.jpeg\" alt=\"Viva Air\" data-original=\"\/files\/article_content\/uploads\/2021\/05\/25\/60acf5276ebc6.jpeg\" \/><\/p>\n<div class=\"foto-articulo-credito\">\n<p id=\"m367-1-368\" class=\"foto-description pieFoto1\">Viva Air y Avianca, entre las preferidas por los colombianos para viajar.<\/p>\n<p id=\"m373-2-374\" class=\"foto-author credito1\">ARCHIVO PARTICULAR<\/p>\n<p><span id=\"boton_show_credito\"><\/span><\/div>\n<\/figure>\n<\/div>\n<p id=\"pnull-m348-4-349\" class=\"parrafo\"><b><\/b>Ante el panorama de reapertura del sector, Alejandro Fosk, VP senior de Comscore para Am\u00e9rica Latina, se\u00f1al\u00f3: \u201c<i>De cara al futuro, las marcas y sitios de viajes deben de seguir analizando los indicadores clave de consumo, con el fin de entender mejor c\u00f3mo el viajero latinoamericano ha alterado sus comportamientos de b\u00fasqueda y reserva de viaje en un entorno que a la pandemia le sum\u00f3 la aceleraci\u00f3n digital enfocada a dispositivos m\u00f3viles<\/i>\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/www.portafolio.co\/tendencias\/entretenimiento\/tendencias-de-viaje-en-colombia-y-america-latina-aerolineas-preferidas-556811<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio analiz\u00f3 las tendencias de viaje en el pa\u00eds y en Latinoam\u00e9rica. La tecnolog\u00eda ha ayudado a la reactivaci\u00f3n del sector. El turismo en Latinoam\u00e9rica\u00a0ha mostrado signos de recuperaci\u00f3n paulatina con la disminuci\u00f3n de casos de\u00a0covid-19\u00a0y el avance en los planes de vacunaci\u00f3n en los pa\u00edses de la regi\u00f3n. De acuerdo con el estudio\u00a0&#8216;Tendencias [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avianca y Viva Air, aerol\u00edneas preferidas por colombianos para viajar | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/avianca-y-viva-air-aerolineas-preferidas-por-colombianos-para-viajar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avianca y Viva Air, aerol\u00edneas preferidas por colombianos para viajar | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Un estudio analiz\u00f3 las tendencias de viaje en el pa\u00eds y en Latinoam\u00e9rica. 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