{"id":6945,"date":"2021-10-04T10:00:40","date_gmt":"2021-10-04T15:00:40","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6945"},"modified":"2021-10-04T09:29:17","modified_gmt":"2021-10-04T14:29:17","slug":"ooh-con-estas-instalaciones-de-via-publica-netflix-promociona-el-juego-del-calamar-alrededor-del-mundo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/ooh-con-estas-instalaciones-de-via-publica-netflix-promociona-el-juego-del-calamar-alrededor-del-mundo\/","title":{"rendered":"OOH: con estas instalaciones de v\u00eda p\u00fablica Netflix promociona \u00abEl juego del calamar\u00bb alrededor del mundo"},"content":{"rendered":"<p class=\"has-text-align-center\"><em>Instalaciones de gran formato en varios pa\u00edses hacen publicidad a la serie de Netflix que actualmente bate r\u00e9cords de audiencia . Te mostramos im\u00e1genes aqu\u00ed.<\/em><\/p>\n<p><strong>La serie original de\u00a0Netflix\u00a0<em>El juego del Calamar<\/em>\u00a0(<em>Squid Game<\/em>), hecha en Corea del Sur<\/strong>, ha logrado atraer a millones de espectadores en todas partes del mundo. Para promocionarla y llevar a los espectadores a su universo abyecto, Netflix ha dispuesto de instalaciones de gran formato en diversas partes del mundo. Veamos dos de los ejemplos m\u00e1s espectaculares.<\/p>\n<div id=\"merca-21307288\" class=\"merca-adentro-del-post\">\n<div id=\"merca-2094811472\">\n<div data-google-query-id=\"CNL49rb2sPMCFWjnKAUd0-0G0w\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-6946\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/10\/juego-del-calamar-300x200.jpeg\" alt=\"\" width=\"386\" height=\"257\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/10\/juego-del-calamar-300x200.jpeg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/10\/juego-del-calamar.jpeg 750w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/><\/div>\n<\/div>\n<div data-google-query-id=\"CNL49rb2sPMCFWjnKAUd0-0G0w\">\n<h2 id=\"h-en-corea-del-sur\">En Corea del Sur<\/h2>\n<p>En Corea del Sur, por ejemplo, pa\u00eds originario de la serie, se instal\u00f3 una\u00a0intervenci\u00f3n de v\u00eda p\u00fablica\u00a0en la\u00a0<strong>estaci\u00f3n de metro de Itaewon.<\/strong><\/p>\n<p>En la estaci\u00f3n se coloc\u00f3 decoraci\u00f3n alusiva a la serie, videos, y lo m\u00e1s llamativo, una mu\u00f1eca gigante que gu\u00eda el juego \u00abLuz verde, luz roja\u00bb.\u00a0<strong>A lo largo de las escaleras, el \u00e1rea de la estaci\u00f3n tambi\u00e9n est\u00e1 llena de fondos de pantalla con temas de\u00a0<em>Squid Game<\/em>.<\/strong><\/p>\n<\/div>\n<div>\n<div class=\"main-content col-md-8\">\n<div class=\"main-inner-content\">\n<div class=\"entry-content con-buttons-share\">\n<div class=\"row\">\n<div class=\"content-inner col-md-10\">\n<p><strong>Los transe\u00fantes pudieron interactuar con la decoraci\u00f3n y con los personajes<\/strong>\u00a0presentes para publicar contenido en sus redes sociales.<\/p>\n<figure class=\"wp-block-video\"><a href=\"https:\/\/static.mercadonegro.pe\/wp-content\/uploads\/2021\/09\/21185805\/juego-del-calamar2.jpg\"><img decoding=\"async\" class=\"wp-image-92186\" src=\"https:\/\/static.mercadonegro.pe\/wp-content\/uploads\/2021\/09\/21185805\/juego-del-calamar2.jpg\" alt=\"\" \/><\/a><\/figure>\n<h2 id=\"h-en-filipinas\">En Filipinas<\/h2>\n<p><strong>En Manila, en el centro comercial Ortigas mall, tambi\u00e9n se realiz\u00f3 una instalaci\u00f3n.\u00a0<\/strong>En este caso se trata de la caracter\u00edstica mu\u00f1eca de la serie, que intercepta a los transe\u00fantes que entran al mall.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/CUTeK8wg-j7\/embed\/captioned\/?cr=1&amp;v=13&amp;wp=401&amp;rd=https%3A%2F%2Fwww.mercadonegro.pe&amp;rp=%2Fvia-publica%2Fooh-con-esta-instalacion-de-via-publica-promocionan-en-corea-el-juego-del-calamar%2F#%7B%22ci%22%3A0%2C%22os%22%3A6971.5%2C%22ls%22%3A6914.400000095367%2C%22le%22%3A6916.5%7D\" height=\"979\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div class=\"content-inner col-md-10\"><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fnetflixph%2Fvideos%2F563785948166583%2F&amp;show_text=false&amp;width=476&amp;t=0\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><em>El Juego del Calamar<\/em>\u00a0se estren\u00f3 hace pocas semanas en la plataforma de streaming y se ha convertido en tendencia en todos sus mercados. La serie de\u00a0<strong>nueve episodios narra la historia de un grupo de personas que deciden convertirse en jugadores de un misterioso juego de supervivencia\u00a0<\/strong>que tiene como premio la enorme cantidad de 40 millones de d\u00f3lares.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"Squid Game | Official Trailer | Netflix\" src=\"https:\/\/www.youtube.com\/embed\/oqxAJKy0ii4?feature=oembed\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>Fuente: https:\/\/www.mercadonegro.pe\/via-publica\/ooh-con-esta-instalacion-de-via-publica-promocionan-en-corea-el-juego-del-calamar\/<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instalaciones de gran formato en varios pa\u00edses hacen publicidad a la serie de Netflix que actualmente bate r\u00e9cords de audiencia . Te mostramos im\u00e1genes aqu\u00ed. La serie original de\u00a0Netflix\u00a0El juego del Calamar\u00a0(Squid Game), hecha en Corea del Sur, ha logrado atraer a millones de espectadores en todas partes del mundo. Para promocionarla y llevar a [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OOH: con estas instalaciones de v\u00eda p\u00fablica Netflix promociona \u00abEl juego del calamar\u00bb alrededor del mundo | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/ooh-con-estas-instalaciones-de-via-publica-netflix-promociona-el-juego-del-calamar-alrededor-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OOH: con estas instalaciones de v\u00eda p\u00fablica Netflix promociona \u00abEl juego del calamar\u00bb alrededor del mundo | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Instalaciones de gran formato en varios pa\u00edses hacen publicidad a la serie de Netflix que actualmente bate r\u00e9cords de audiencia . Te mostramos im\u00e1genes aqu\u00ed. La serie original de\u00a0Netflix\u00a0El juego del Calamar\u00a0(Squid Game), hecha en Corea del Sur, ha logrado atraer a millones de espectadores en todas partes del mundo. Para promocionarla y llevar a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/ooh-con-estas-instalaciones-de-via-publica-netflix-promociona-el-juego-del-calamar-alrededor-del-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-04T15:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/10\/juego-del-calamar.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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