{"id":6959,"date":"2021-10-08T09:33:12","date_gmt":"2021-10-08T14:33:12","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6959"},"modified":"2021-10-08T09:33:12","modified_gmt":"2021-10-08T14:33:12","slug":"good-vibes-cereal-virgin-mobile-y-david-agency","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/good-vibes-cereal-virgin-mobile-y-david-agency\/","title":{"rendered":"\u201cGood Vibes Cereal\u201d: Virgin Mobile y David Agency"},"content":{"rendered":"<h2 class=\"jeg_post_subtitle\">Apelando a un insight de la relaci\u00f3n entre los usuarios y los operadores de telefon\u00eda, la marca conect\u00f3 el lanzamiento del cereal edici\u00f3n limitada con la campa\u00f1a reciente \u00abSolo Good Vibes\u00bb.<\/h2>\n<div class=\"jeg_meta_container\">\n<div class=\"jeg_post_meta jeg_post_meta_1\"><img decoding=\"async\" src=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/good-vibes-cereal-virgin-mobile-610x375.png\" alt=\"good vibes cereal virgin mobile\" \/><\/div>\n<\/div>\n<div>\n<p>\u201cGood Vibes Cereal\u201d de Virgin Mobile y David Bogot\u00e1, es el producto que conecta la campa\u00f1a reci\u00e9n lanzada \u201cSolo Good Vibes\u201d para anunciar los planes por suscripci\u00f3n sin contratos, sin papeleo y\u00a0<strong>\u201csin drama\u201d<\/strong>. Con el numeral\u00a0<strong>#MenosDramaM\u00e1sVirgin<\/strong>, la marca busca enfocarse en mantener simple la relaci\u00f3n con los clientes, teniendo en cuenta que, las compa\u00f1\u00edas de telecomunicaci\u00f3n suelen impactar el diario de los usuarios.<\/p>\n<p>Por lo tanto, Virgin ofrece sus servicios de modo que los usuarios no deben decidir entre pospago o prepago. Los clientes se pueden suscribir a los servicios sin firmar alg\u00fan contrato, sin facturaci\u00f3n, informes de deuda o\u00a0<em>scorings<\/em>\u00a0de cr\u00e9dito. Igualmente, el operador de telefon\u00eda ofrece la posibilidad de cambiar y elegir producto todos los meses si as\u00ed lo desean los usuarios.<\/p>\n<\/div>\n<p>Cuando se lanz\u00f3 \u201cSolo Good Vibes\u201d con #MenosDramaM\u00e1sVirgin, Tatiana Castellanos, gerente de\u00a0<em>Marketing<\/em>\u00a0y Comunicaciones de Virgin Mobile Colombia, explic\u00f3:<\/p>\n<blockquote><p>\u201cEsta campa\u00f1a tiene como prop\u00f3sito invitar a los colombianos a alejarse de las relaciones t\u00f3xicas con operadores tradicionales y darles el control de su plan de telefon\u00eda m\u00f3vil. A nivel mundial, Virgin se ha caracterizado por mejorar la experiencia de los usuarios y ense\u00f1arles que s\u00ed es posible tener el total control de los servicios que toman con nosotros\u201d.<\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"\ud83c\udf08 Virgin Mobile \ud83c\udf08 Solo Good Vibes  #MenosDramaM\u00e1sVirgin\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-SRSh9mJBPM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u201cGood Vibes Cereal\u201d se conecta con #MenosDramaM\u00e1sVirgin<\/strong><\/h3>\n<p>Siguiendo el mismo camino, lleg\u00f3 \u201cGood Vibes Cereal\u201d. La idea del producto gira en torno a llevar la \u201cbuena onda\u201d al desayuno abanderando el mensaje:\u00a0<em>\u201cAhora las good vibes de Virgin tambi\u00e9n vienen en un cereal para evitar que cualquier compa\u00f1\u00eda celular arruine tu d\u00eda\u201d<\/em>. Las personas pueden recibir el cereal de edici\u00f3n limitada ingresando a\u00a0<a href=\"https:\/\/www.virginmobile.co\/\">virginmobile.co<\/a>\u00a0y adquirir cualquier SIM Card de Virgin Mobile. Desde la marca, se declar\u00f3:<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cEste cereal se lanza al entender que muchas compa\u00f1\u00edas de telefon\u00eda celular son las causantes de arruinar el d\u00eda de las personas. En Virgin Mobile no nos gusta el drama, preferimos las Good Vibes. Por eso, adem\u00e1s de ponerlas en los celulares de nuestros usuarios, decidimos convertirlas en aritos y bolitas de colores\u201d.<\/p>\n<p>La producci\u00f3n del \u201cGood Vibes Cereal\u201d de Virgin Mobile, se llev\u00f3 a cabo con Trading Foods; una empresa colombiana que se dedica a producir este tipo de alimentos y tiene m\u00e1s de trece a\u00f1os de trayectoria en la categor\u00eda.<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>Fuente: https:\/\/revistapym.com.co\/comunicacion\/good-vibes-cereal-virgin-mobile-y-david-agency<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apelando a un insight de la relaci\u00f3n entre los usuarios y los operadores de telefon\u00eda, la marca conect\u00f3 el lanzamiento del cereal edici\u00f3n limitada con la campa\u00f1a reciente \u00abSolo Good Vibes\u00bb. \u201cGood Vibes Cereal\u201d de Virgin Mobile y David Bogot\u00e1, es el producto que conecta la campa\u00f1a reci\u00e9n lanzada \u201cSolo Good Vibes\u201d para anunciar los [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cGood Vibes Cereal\u201d: Virgin Mobile y David Agency | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/good-vibes-cereal-virgin-mobile-y-david-agency\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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