{"id":6983,"date":"2021-10-12T14:54:30","date_gmt":"2021-10-12T19:54:30","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6983"},"modified":"2021-10-12T14:54:30","modified_gmt":"2021-10-12T19:54:30","slug":"tiktok-el-culpable-de-disparar-las-ventas-de-covergirl","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/","title":{"rendered":"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl"},"content":{"rendered":"<p>Las ventas de una base de CoverGirl explotaron despu\u00e9s de que el producto se volvi\u00f3 viral en\u00a0TikTok, de acuerdo con analistas de Wall Street.<\/p>\n<p>Jefferies inform\u00f3 que las ventas de CoverGirl Clear Fresh Skin Milk Foundation aumentaron un 269% en comparaci\u00f3n con el a\u00f1o pasado. Esto sucedi\u00f3 despu\u00e9s de que Brianna Chickenfry, tiktoker de estulo de vida y creadora de Barstool Sports Brianna LaPaglia, publicara sobre el maquillaje.<\/p>\n<p>La base Skin Milk represent\u00f3 8% de las ganancias de ventas recientes de CoverGirl, y se agot\u00f3 en l\u00ednea en Ulta y\u00a0Amazon, asegur\u00f3 Jefferies.<\/p>\n<p>El 20 de septiembre, LaPaglia le dijo a sus\u00a01.3 millones de seguidores\u00a0que pas\u00f3 siete a\u00f1os buscando una base liviana y asequible, y finalmente se decidi\u00f3 por CoverGirl Skin Milk.<\/p>\n<p>\u201cNo quiero compartirlo porque no quiero que se agote\u201d, dijo en el video.<\/p>\n<p>Despu\u00e9s de que LaPaglia public\u00f3 el video \u2014que ten\u00eda 3.3 millones de visitas hasta el 8 de octubre\u2014, la b\u00fasqueda principal relacionada con CoverGirl en Google se convirti\u00f3 en \u201cCoverGirl skin milk\u201d, inform\u00f3 Jefferies.<\/p>\n<p>La reconocida creadora de contenido de TikTok,\u00a0<a href=\"https:\/\/www.tiktok.com\/@mikaylanogueira?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Mikayla Nogueira,<\/a>\u00a0luego hizo un video rese\u00f1ando la base de CoverGirl para sus 8 millones de seguidores.<\/p>\n<p>TikTok ha sido una fuente en el aumento de la venta de m\u00faltiples productos, incluyendo un\u00a0l\u00e1piz labial Clinique de 40 a\u00f1os\u00a0y\u00a0un esqueleto de Home Depot de 3.6 metros.<\/p>\n<p>El algoritmo de TikTok permite que los nuevos creadores se vuelvan\u00a0virales con mayor facilidad\u00a0que en Instagram,\u00a0Facebook\u00a0y Twitter, dijeron expertos a Insider.\u00a0TikTok quiere que los usuarios vean contenido fresco y personalizado para mantenerlos comprometidos con la aplicaci\u00f3n.<\/p>\n<p>LaPaglia y la empresa matriz de CoverGirl, Coty, no estuvieron disponibles de inmediato para hacer comentarios.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/www.america-retail.com\/marketing-digital\/marketing-digital-tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las ventas de una base de CoverGirl explotaron despu\u00e9s de que el producto se volvi\u00f3 viral en\u00a0TikTok, de acuerdo con analistas de Wall Street. Jefferies inform\u00f3 que las ventas de CoverGirl Clear Fresh Skin Milk Foundation aumentaron un 269% en comparaci\u00f3n con el a\u00f1o pasado. Esto sucedi\u00f3 despu\u00e9s de que Brianna Chickenfry, tiktoker de estulo [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Las ventas de una base de CoverGirl explotaron despu\u00e9s de que el producto se volvi\u00f3 viral en\u00a0TikTok, de acuerdo con analistas de Wall Street. Jefferies inform\u00f3 que las ventas de CoverGirl Clear Fresh Skin Milk Foundation aumentaron un 269% en comparaci\u00f3n con el a\u00f1o pasado. Esto sucedi\u00f3 despu\u00e9s de que Brianna Chickenfry, tiktoker de estulo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T19:54:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl\",\"datePublished\":\"2021-10-12T19:54:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/\"},\"wordCount\":306,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/\",\"name\":\"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg\",\"datePublished\":\"2021-10-12T19:54:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/","og_locale":"es_ES","og_type":"article","og_title":"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl | Marketing Zone Icesi","og_description":"Las ventas de una base de CoverGirl explotaron despu\u00e9s de que el producto se volvi\u00f3 viral en\u00a0TikTok, de acuerdo con analistas de Wall Street. Jefferies inform\u00f3 que las ventas de CoverGirl Clear Fresh Skin Milk Foundation aumentaron un 269% en comparaci\u00f3n con el a\u00f1o pasado. Esto sucedi\u00f3 despu\u00e9s de que Brianna Chickenfry, tiktoker de estulo [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2021-10-12T19:54:30+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl","datePublished":"2021-10-12T19:54:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/"},"wordCount":306,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/","name":"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg","datePublished":"2021-10-12T19:54:30+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-el-culpable-de-disparar-las-ventas-de-covergirl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"TikTok, el \u2018culpable\u2019 de disparar las ventas de CoverGirl"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg",1536,1024,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1-768x512.jpg",640,427,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1-1024x683.jpg",640,427,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg",1536,1024,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2021\/07\/TikTok-unsplash-1536x1024-1.jpg",1536,1024,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Las ventas de una base de CoverGirl explotaron despu\u00e9s de que el producto se volvi\u00f3 viral en\u00a0TikTok, de acuerdo con analistas de Wall Street. Jefferies inform\u00f3 que las ventas de CoverGirl Clear Fresh Skin Milk Foundation aumentaron un 269% en comparaci\u00f3n con el a\u00f1o pasado. Esto sucedi\u00f3 despu\u00e9s de que Brianna Chickenfry, tiktoker de estulo&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=6983"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6983\/revisions"}],"predecessor-version":[{"id":6984,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6983\/revisions\/6984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/6591"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=6983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=6983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=6983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}