{"id":7021,"date":"2021-10-25T10:00:58","date_gmt":"2021-10-25T15:00:58","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7021"},"modified":"2021-10-22T10:16:55","modified_gmt":"2021-10-22T15:16:55","slug":"los-beneficios-de-la-publicidad-nativa","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/los-beneficios-de-la-publicidad-nativa\/","title":{"rendered":"Los beneficios de la publicidad nativa"},"content":{"rendered":"<h2 class=\"jeg_post_subtitle\">El formato es visto con un 52% m\u00e1s de frecuencia que los anuncios de banner, seg\u00fan Adsmovil.<\/h2>\n<div class=\"jeg_post_meta jeg_post_meta_1\"><\/div>\n<div>\n<p>La base de la publicidad nativa radica en la adaptaci\u00f3n a la forma y funci\u00f3n del sitio en el que aparece. La ventaja de crear contenido publicitario que se integra al ecosistema en el que habita, permite al p\u00fablico digerir la comunicaci\u00f3n como si no fuera publicidad. Seg\u00fan se indic\u00f3 desde\u00a0<a href=\"https:\/\/adsmovil.com\/\">Adsmovil<\/a>:<\/p>\n<blockquote><p>\u201cDe esta manera se consigue mejor conexi\u00f3n con el cliente para que la experiencia del usuario sea positiva y memorable\u201d.<\/p><\/blockquote>\n<\/div>\n<p>El contenido, cuando se alinea con un dise\u00f1o adaptado a la p\u00e1gina web, logra captar la atenci\u00f3n de la audiencia. De hecho, seg\u00fan una encuesta de MGID y Adsmovil en Latinoam\u00e9rica, los usuarios ven anuncios nativos con un 52% m\u00e1s de frecuencia que los anuncios de\u00a0<em>banner.\u00a0<\/em>Por otra parte, el reporte revel\u00f3 que la publicidad nativa aument\u00f3 en 9% en la afinidad con la marca y un aumento del 18% en las respuestas de intenci\u00f3n de compra que los anuncios de\u00a0<em>banner<\/em>\u00a0tradicionales.<\/p>\n<p>Asimismo, el formato tiene otras ventajas. La r\u00e1pida viralizaci\u00f3n permite que al ser un contenido m\u00e1s atractivo visualmente se facilite que el usuario lo comparta; de otro modo, tiene el beneficio de llegar a los nuevos usuarios que no responden a la publicidad tradicional. Igualmente, la adaptaci\u00f3n es posible gracias a las reacciones de las audiencias porque as\u00ed, el contenido se puede transformar para ser m\u00e1s efectivo.<\/p>\n<div class=\"jnews_inline_related_post_wrapper right half\">\n<div class=\"jnews_inline_related_post\">\n<div class=\"jeg_postblock_28 jeg_postblock jeg_module_hook jeg_pagination_disable jeg_col_1o3 jnews_module_43064_0_6172d500c1dd1   \" data-unique=\"jnews_module_43064_0_6172d500c1dd1\">\n<div class=\"jeg_block_heading jeg_block_heading_6 jeg_subcat_right\">\n<p>En cuanto a costos, la publicidad nativa requiere menos recursos que otros formatos, es tambi\u00e9n una de las razones del crecimiento. Finalmente, es de destacar que la publicidad nativa no causa impresi\u00f3n de saturaci\u00f3n o invasi\u00f3n en el usuario. As\u00ed lo explic\u00f3 Adsmovil:<\/p>\n<blockquote><p>\u201cEste formato publicitario no s\u00f3lo est\u00e1 en auge, sino que a partir de la integraci\u00f3n del contenido y la constante interacci\u00f3n con el usuario permite la adaptabilidad a los diversos contextos y tecnolog\u00edas\u201d.<\/p><\/blockquote>\n<p>En conclusi\u00f3n, la publicidad nativa permite a a las marcas mostrar las cualidades de los productos o servicios. Todo esto a partir de la intenci\u00f3n y deseo del consumidor de acceder a aquellos elementos de la marca que llamen su atenci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/revistapym.com.co\/digital\/los-beneficios-de-la-publicidad-nativa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El formato es visto con un 52% m\u00e1s de frecuencia que los anuncios de banner, seg\u00fan Adsmovil. La base de la publicidad nativa radica en la adaptaci\u00f3n a la forma y funci\u00f3n del sitio en el que aparece. La ventaja de crear contenido publicitario que se integra al ecosistema en el que habita, permite al [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los beneficios de la publicidad nativa | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/los-beneficios-de-la-publicidad-nativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los beneficios de la publicidad nativa | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El formato es visto con un 52% m\u00e1s de frecuencia que los anuncios de banner, seg\u00fan Adsmovil. 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