{"id":7041,"date":"2021-10-27T14:00:11","date_gmt":"2021-10-27T19:00:11","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7041"},"modified":"2021-10-25T15:17:08","modified_gmt":"2021-10-25T20:17:08","slug":"gana-con-clase-la-iniciativa-de-pony-malta-por-la-educacion","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/gana-con-clase-la-iniciativa-de-pony-malta-por-la-educacion\/","title":{"rendered":"\u201cGana con clase\u201d, la iniciativa de Pony Malta por la educaci\u00f3n"},"content":{"rendered":"<h2 class=\"jeg_post_subtitle\">Con el fin de motivar a ni\u00f1os, ni\u00f1as y adolescentes del pa\u00eds a mejorar acad\u00e9micamente, la marca brindar\u00e1 premios para redimir en plataformas de videojuegos, series y m\u00fasica.<\/h2>\n<div class=\"jeg_post_meta jeg_post_meta_1\"><img decoding=\"async\" src=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/pony-malta-por-la-educacion-750x375.png\" alt=\"pony malta por la educacion\" \/><\/div>\n<div><\/div>\n<div>\n<p>Pony Malta, por la educaci\u00f3n, junto a Wunderman Thompson Colombia, desarroll\u00f3 la iniciativa que busca incentivar a mejorar el desempe\u00f1o acad\u00e9mico de los ni\u00f1os, ni\u00f1as y adolescentes.\u00a0<em>\u201cGana con clase\u201d<\/em>\u00a0es la campa\u00f1a que recompensa el esfuerzo y desempe\u00f1o de los estudiantes de colegios a nivel nacional.<\/p>\n<p>La iniciativa est\u00e1 disponible desde el pasado 15 de octubre de 2021. Los premios que ofrece Pony Malta por la educaci\u00f3n se redimen en Spotify, Netflix, Free Fire, entre otras. Asimismo, el registro se debe realizar en la\u00a0<a href=\"https:\/\/www.ponymalta.com.co\/\">p\u00e1gina web<\/a>\u00a0de la marca. Luego, los estudiantes pueden cargar fotos de las calificaciones en su perfil y sus padres o tutores se encargan de validarlas. As\u00ed, la marca puede verificar las notas y asignar puntajes para acumular y redimir en la misma plataforma.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/youtu.be\/IAdt7xhYsHc\">https:\/\/youtu.be\/IAdt7xhYsHc<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Adem\u00e1s, Juan Alonso Torres, director del portafolio de NABS\u00a0<em>(Non Alcoholic Beverages)<\/em>\u00a0en Bavaria, explic\u00f3 respecto a la iniciativa de Pony Malta por la educaci\u00f3n:<\/p>\n<blockquote><p>\u201cPara Pony Malta es muy importante impulsar la educaci\u00f3n en los ni\u00f1os, ni\u00f1as y adolescentes de Colombia. Inspirados en esta misi\u00f3n creamos\u00a0<strong><em>\u2018Gana con Clase\u2019.<\/em><\/strong>\u00a0Con el lanzamiento de esta iniciativa uno de nuestros prop\u00f3sitos es que el buen desempe\u00f1o en el colegio deje de ser una obligaci\u00f3n y se convierta en una verdadera pasi\u00f3n. Esperamos que muchos estudiantes se unan a nuestra plataforma y reciban recompensas por ser los mejores de su clase\u201d.<\/p><\/blockquote>\n<p>Por otra parte, Daniel Pay\u00e1n, vicepresidente creativo de Wunderman Thompson Colombia se mostr\u00f3 motivado por la primera campa\u00f1a de la agencia para Pony Malta por la educaci\u00f3n:<\/p>\n<div>\n<blockquote><p>\u201cEstamos muy orgullosos de lanzar\u00a0<em><strong>\u2018Gana con clase\u2019<\/strong>,<\/em>\u00a0nuestra primera campa\u00f1a para Pony Malta; y contribuir con ella a uno de los principales prop\u00f3sitos de la marca, apoyar a los j\u00f3venes en su etapa estudiantil. Es por esta raz\u00f3n que, una soluci\u00f3n que integra tecnolog\u00eda y creatividad nos pareci\u00f3 la mejor manera de lograrlo. Desde Wunderman Thompson creemos que\u00a0<strong><em>\u2018Gana con clase\u2019\u00a0<\/em><\/strong>va a ayudar a elevar el nivel de nuestros j\u00f3venes estudiantes y a cambiar la conversaci\u00f3n en torno al logro\u201d.<\/p><\/blockquote>\n<p>As\u00ed se lanz\u00f3 la campa\u00f1a \u201cGana con clase Pony Malta por la educaci\u00f3n de los ni\u00f1os ni\u00f1as y adolescentes en Colombia.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/revistapym.com.co\/comunicacion\/gana-con-clase-la-iniciativa-de-pony-malta-por-la-educacion<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el fin de motivar a ni\u00f1os, ni\u00f1as y adolescentes del pa\u00eds a mejorar acad\u00e9micamente, la marca brindar\u00e1 premios para redimir en plataformas de videojuegos, series y m\u00fasica. Pony Malta, por la educaci\u00f3n, junto a Wunderman Thompson Colombia, desarroll\u00f3 la iniciativa que busca incentivar a mejorar el desempe\u00f1o acad\u00e9mico de los ni\u00f1os, ni\u00f1as y adolescentes.\u00a0\u201cGana [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cGana con clase\u201d, la iniciativa de Pony Malta por la educaci\u00f3n | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/gana-con-clase-la-iniciativa-de-pony-malta-por-la-educacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cGana con clase\u201d, la iniciativa de Pony Malta por la educaci\u00f3n | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Con el fin de motivar a ni\u00f1os, ni\u00f1as y adolescentes del pa\u00eds a mejorar acad\u00e9micamente, la marca brindar\u00e1 premios para redimir en plataformas de videojuegos, series y m\u00fasica. 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