{"id":7046,"date":"2021-10-28T10:00:53","date_gmt":"2021-10-28T15:00:53","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7046"},"modified":"2021-10-27T14:39:05","modified_gmt":"2021-10-27T19:39:05","slug":"el-panorama-del-mobile-gaming-en-colombia-en-2021","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-panorama-del-mobile-gaming-en-colombia-en-2021\/","title":{"rendered":"El panorama del \u2018mobile gaming\u2019 en Colombia en 2021"},"content":{"rendered":"<h2 class=\"jeg_post_subtitle\">Un informe de Adcolony difundido por Adsmovil revel\u00f3 detalles sobre el perfil de los jugadores y sus h\u00e1bitos.<\/h2>\n<div class=\"jeg_post_meta jeg_post_meta_1\"><\/div>\n<div>\n<p>En la actualidad, la tecnolog\u00eda hace parte del d\u00eda a d\u00eda. Los cambios acelerados en la transformaci\u00f3n digital desde que lleg\u00f3 la pandemia a Colombia son evidentes y el caso del\u00a0<em>mobile gaming<\/em>\u00a0no fue la excepci\u00f3n. La forma de consumir videojuegos cambi\u00f3, desde\u00a0<a href=\"https:\/\/adsmovil.com\/\">Adsmovil<\/a>, la compa\u00f1\u00eda de publicidad m\u00f3vil que cubre Latinoam\u00e9rica y el mercado hispano de Estados Unidos, se reportaron datos relevantes de la din\u00e1mica\u00a0<em>gamer\u00a0<\/em>del informe de\u00a0<a href=\"https:\/\/www.adcolony.com\/\">Adcolony<\/a><em>.<\/em>\u00a0En el informe se explic\u00f3:<\/p>\n<blockquote><p>\u201cLa digitalizaci\u00f3n traspas\u00f3 todas las esferas sociales y el canal\u00a0<em>online<\/em>\u00a0pas\u00f3 a ser el preferido para comprar, trabajar, estudiar, relacionarse y entretenerse\u201d.<\/p><\/blockquote>\n<p>Por otra parte, la compa\u00f1\u00eda asegur\u00f3 que la tendencia\u00a0<em>mobile gaming<\/em>\u00a0lleg\u00f3 para quedarse porque se increment\u00f3 desde el 2020. Asimismo, el informe detalla que los juegos ya no son medios de consumo espor\u00e1dicos; m\u00e1s bien son la base de comunidades masivas en l\u00ednea.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><strong>Perfil del\u00a0<em>gamer<\/em>\u00a0colombiano\u00a0<\/strong><\/h3>\n<p><a href=\"https:\/\/adsmovil.com\/wp-content\/uploads\/mobile-gaming-research-colombia-2021.pdf\">El estudio<\/a>\u00a0revel\u00f3 que, la periodicidad y cantidad de veces que se accede al dispositivo m\u00f3vil para jugar han aumentado. El 42% de los encuestados juega entre cuatro y cinco veces al d\u00eda y el 29% juega m\u00e1s de diez horas por semana. Por otra parte, el 33% tiene al menos tres juegos diferentes.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43129 size-full\" src=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.21-p.m..png\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" srcset=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.21-p.m..png 868w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.21-p.m.-300x99.png 300w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.21-p.m.-768x252.png 768w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.21-p.m.-270x89.png 270w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.21-p.m.-750x246.png 750w\" alt=\"\" width=\"868\" height=\"285\" data-pin-no-hover=\"true\" \/>Otro dato que revela el panorama, es que el 67% de adultos en Colombia pasan tiempo jugando en sus dispositivos m\u00f3viles. En ese orden de ideas, las razones por las cuales consumen juegos son entretenimiento 64%, relajaci\u00f3n 58% y sensaci\u00f3n de libertad 51%. Y en cuanto a actividades que los jugadores hacen mientras utilizan las aplicaciones de juegos se encontr\u00f3 que escuchan m\u00fasica, miran televisi\u00f3n, navegan en redes sociales y ven series.<\/p>\n<p>En cuanto a la edad, el rango es aplio, pues hay jugadores desde los 14 hasta los 65 a\u00f1os. Los tipos de juegos que destacan en los gustos del\u00a0<em>gamer<\/em>\u00a0colombiano son:<\/p>\n<h5>Puzzle \u2013 trivia \u2013 word 56%.<\/h5>\n<h5>Estrategia 52%.<\/h5>\n<h5>Acci\u00f3n y aventura 48%.<\/h5>\n<h5>Simulaci\u00f3n 44%.<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43128 size-full\" src=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.29.34-p.m..png\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" srcset=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.29.34-p.m..png 921w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.29.34-p.m.-300x136.png 300w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.29.34-p.m.-768x347.png 768w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.29.34-p.m.-270x122.png 270w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.29.34-p.m.-750x339.png 750w\" alt=\"\" width=\"921\" height=\"416\" data-pin-no-hover=\"true\" \/><\/p>\n<p>Al respecto del estudio, Alberto Pardo Fundador &amp; CEO Adsmovil.<\/p>\n<blockquote><p>\u201cEs importante para los anunciantes conocer no solo la preferencia de contenido asociado al juego y otras actividades que realizan los\u00a0<em>gamers<\/em>\u00a0mientras juegan, sino saber si est\u00e1n interesados en los anuncios que aparecen en estos y qu\u00e9 productos son los que m\u00e1s captan su atenci\u00f3n. De esta manera, la idea es impactar no solo con el mensaje relevante en el momento justo sino impulsar la compra de productos de inter\u00e9s seg\u00fan el perfil del consumidor para que las marcas logren maximizar los beneficios de la inversi\u00f3n realizada\u201d.<\/p><\/blockquote>\n<p>Por lo tanto,\u00a0<a href=\"https:\/\/adsmovil.com\/wp-content\/uploads\/mobile-gaming-research-colombia-2021.pdf\">el informe<\/a>\u00a0de\u00a0<em>mobile gaming<\/em>\u00a0tambi\u00e9n tom\u00f3 en cuenta el factor de disposici\u00f3n a ver publicidad. As\u00ed, se conoci\u00f3 que el 81% de los jugadores est\u00e1 dispuesto a ver anuncios con recompensa para avanzar en los juegos; las categor\u00edas en las que mostraron principal inter\u00e9s fueron dispositivos m\u00f3viles, caf\u00e9, cosm\u00e9ticos, alimentos y bebidas.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43130 size-full\" src=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.57-p.m..png\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" srcset=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.57-p.m..png 895w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.57-p.m.-300x123.png 300w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.57-p.m.-768x314.png 768w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.57-p.m.-270x110.png 270w, https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2021-10-26-a-las-7.31.57-p.m.-750x307.png 750w\" alt=\"\" width=\"895\" height=\"366\" data-pin-no-hover=\"true\" \/><\/h3>\n<p>Para consultar el informe completo haga<a href=\"https:\/\/adsmovil.com\/wp-content\/uploads\/mobile-gaming-research-colombia-2021.pdf\">\u00a0clic aqu\u00ed<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/revistapym.com.co\/consumidor\/mobile-gaming<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un informe de Adcolony difundido por Adsmovil revel\u00f3 detalles sobre el perfil de los jugadores y sus h\u00e1bitos. En la actualidad, la tecnolog\u00eda hace parte del d\u00eda a d\u00eda. Los cambios acelerados en la transformaci\u00f3n digital desde que lleg\u00f3 la pandemia a Colombia son evidentes y el caso del\u00a0mobile gaming\u00a0no fue la excepci\u00f3n. La forma [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El panorama del \u2018mobile gaming\u2019 en Colombia en 2021 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-panorama-del-mobile-gaming-en-colombia-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El panorama del \u2018mobile gaming\u2019 en Colombia en 2021 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Un informe de Adcolony difundido por Adsmovil revel\u00f3 detalles sobre el perfil de los jugadores y sus h\u00e1bitos. En la actualidad, la tecnolog\u00eda hace parte del d\u00eda a d\u00eda. Los cambios acelerados en la transformaci\u00f3n digital desde que lleg\u00f3 la pandemia a Colombia son evidentes y el caso del\u00a0mobile gaming\u00a0no fue la excepci\u00f3n. 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