{"id":7063,"date":"2021-11-02T14:00:34","date_gmt":"2021-11-02T19:00:34","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7063"},"modified":"2021-11-02T09:03:21","modified_gmt":"2021-11-02T14:03:21","slug":"el-futuro-del-mundo-de-entretenimiento-segun-pluto-tv","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-futuro-del-mundo-de-entretenimiento-segun-pluto-tv\/","title":{"rendered":"El futuro del mundo de entretenimiento, seg\u00fan Pluto TV"},"content":{"rendered":"<h2 class=\"jeg_post_subtitle\">El Marketing Conference Latam 2021 tambi\u00e9n sirvi\u00f3 de escenario para hablar de las tendencias que se esperan para el mundo del entretenimiento.<\/h2>\n<div class=\"jeg_meta_container\">\n<div class=\"jeg_post_meta jeg_post_meta_1\"><img decoding=\"async\" src=\"https:\/\/revistapym.com.co\/wp-content\/uploads\/2021\/10\/1-1-750x375.png\" alt=\"futuro entretenimiento\" \/><\/div>\n<div>\n<p>Durante uno de los conversatorios, la\u00a0<i>influencer\u00a0<\/i>Ophelia Pastrana, Sebasti\u00e1n Isaza,<i>\u00a0Regional Campaing Manager para Pluto TV<\/i>\u00a0Latam y Brasil y Felipe Cortelezzi Director de monetizaci\u00f3n y operaciones de AVOD en Viacom Networks Am\u00e9ricas; reflexionaron sobre<strong>\u00a0c\u00f3mo los entornos digitales est\u00e1n invitando a una nueva experiencia en el futuro del entretenimiento.\u00a0<\/strong><\/p>\n<blockquote><p>\u201cUno de los grandes retos es generar una personalizaci\u00f3n del contenido, para que este sea m\u00e1s relevante para el usuario\u201d, afirm\u00f3 Felipe.<\/p><\/blockquote>\n<p>Al respecto, Ophelia se refiri\u00f3 a c\u00f3mo la personalizaci\u00f3n de los contenidos puede llevarse al m\u00e1ximo con la implementaci\u00f3n de tecnolog\u00edas de realidad virtual y realidad aumentada.<\/p>\n<blockquote><p>\u201cPensemos, por ejemplo, en esta tecnolog\u00eda de los\u00a0<i>deep fakes; e<\/i>se tipo de animaci\u00f3n que permite escanear el rostro de una persona y reproducirla digitalmente. \u00bfQu\u00e9 tal si esta tecnolog\u00eda se empieza a usar en las producciones audiovisuales para que el usuario pueda convertirse en un personaje m\u00e1s de la serie o la pel\u00edcula que est\u00e1 viendo?\u201d, cuestion\u00f3.<\/p><\/blockquote>\n<p>Por otra parte, los panelistas se refirieron a c\u00f3mo el cambio m\u00e1s dr\u00e1stico en cuanto al consumo de contenidos, televisi\u00f3n digital y el futuro del entretenimiento.<\/p>\n<blockquote><p>\u201cEst\u00e1 creciendo la aceptaci\u00f3n de que el contenido en internet o digital es valioso; ya no es menos importante aparecer en producciones digitales de radio o televisi\u00f3n, que en programas de televisi\u00f3n abierta o medios impresos\u201d, manifest\u00f3 Ophelia.<\/p><\/blockquote>\n<p><a href=\"https:\/\/pluto.tv\/es\/live-tv\/pluto-tv-cine-estelar-1\">Pluto TV<\/a>\u00a0se ha caracterizado por ser un servicio de televisi\u00f3n digital por\u00a0<i>streaming<\/i>\u00a0disruptivo e innovador, debido a que es 100% gratuito. Ofrece contenidos\u00a0<i>premium,\u00a0<\/i>curados por sus editores; con un cat\u00e1logo para una multiplicidad de gustos y audiencias, sin necesidad de suscripci\u00f3n.<\/p>\n<p>La plataforma, que ya tiene m\u00e1s de un a\u00f1o en Latinoam\u00e9rica (se lanz\u00f3 en abril 2020) ofrece m\u00e1s de 100 canales en idioma espa\u00f1ol y 50 en portugu\u00e9s para Brasil; el servicio llega a 18 pa\u00edses en la regi\u00f3n.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/revistapym.com.co\/comunicacion\/el-futuro-del-mundo-de-entretenimiento-segun-pluto-tv<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Marketing Conference Latam 2021 tambi\u00e9n sirvi\u00f3 de escenario para hablar de las tendencias que se esperan para el mundo del entretenimiento. Durante uno de los conversatorios, la\u00a0influencer\u00a0Ophelia Pastrana, Sebasti\u00e1n Isaza,\u00a0Regional Campaing Manager para Pluto TV\u00a0Latam y Brasil y Felipe Cortelezzi Director de monetizaci\u00f3n y operaciones de AVOD en Viacom Networks Am\u00e9ricas; reflexionaron sobre\u00a0c\u00f3mo los [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El futuro del mundo de entretenimiento, seg\u00fan Pluto TV | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-futuro-del-mundo-de-entretenimiento-segun-pluto-tv\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro del mundo de entretenimiento, seg\u00fan Pluto TV | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El Marketing Conference Latam 2021 tambi\u00e9n sirvi\u00f3 de escenario para hablar de las tendencias que se esperan para el mundo del entretenimiento. 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