{"id":7072,"date":"2021-11-04T10:00:50","date_gmt":"2021-11-04T15:00:50","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7072"},"modified":"2021-11-03T09:08:25","modified_gmt":"2021-11-03T14:08:25","slug":"burger-king-regala-bitcoin-ethereum-y-dogecoin-con-la-compra-para-fidelizar-clientes","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-regala-bitcoin-ethereum-y-dogecoin-con-la-compra-para-fidelizar-clientes\/","title":{"rendered":"Burger King regala bitcoin, ethereum y dogecoin con la compra para fidelizar clientes"},"content":{"rendered":"<div class=\"elementor-element elementor-element-6ed40cf8 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6ed40cf8\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n<div class=\"elementor-widget-container\">Burger King firm\u00f3 un acuerdo con Robinhood para fidelizar clientes: la estrategia se basa en la entrega de las criptomonedas m\u00e1s importantes, como bitcoin.<\/div>\n<\/div>\n<div><\/div>\n<div>\n<p>La fidelizaci\u00f3n de clientes puede llevarse a cabo de muchas maneras. En el pasado, hab\u00eda sorteos de viajes o tickets para ver alg\u00fan show musical. Ahora, los tiempos han cambiado. Esto se puede ver en la \u00faltima estrategia de marketing de\u00a0Burger King: regalar criptomonedas a los que usen su aplicaci\u00f3n para pedir alguno de sus men\u00fas.<\/p>\n<p>En una alianza con la aplicaci\u00f3n de inversiones Robinhood, Burger King pone a disposici\u00f3n de esta promoci\u00f3n 20 unidades de bitcoin, 200 token de ethereum y 2 millones de Dogecoin.<\/p>\n<p>Las dos primeras son las m\u00e1s relevantes del ecosistema cripto, con la mayor cantidad de volumen de transacciones diarias; y la tercera, la del \u201cperrito meme\u201d, la pol\u00e9mica cripto que\u00a0Elon Musk\u00a0(Tesla) llev\u00f3 a la fama.<\/p>\n<p>La condici\u00f3n: gastar m\u00e1s de cinco d\u00f3lares a trav\u00e9s de la app de BK y abrir una cuenta en Robinhood, que ser\u00e1 donde se depositen las criptomonedas.<\/p>\n<p>Con cada compra (no se puede hacer m\u00e1s de una por d\u00eda para participar), se recibe un token de\u00a0Dogecoin, que este mi\u00e9rcoles 3 de noviembre cotiza a 26 centavos de d\u00f3lar. Con las otras dos criptomonedas, la promoci\u00f3n consiste \u2013en realidad\u2013 en un sorteo: una de cada 10 mil personas recibir\u00e1 un token de ether y una cada 100 mil, un bitcoin.<\/p>\n<p>No son datos menores, ya que ether cotiza en su m\u00e1ximo hist\u00f3rico (4.450 d\u00f3lares) y bitcoin est\u00e1 cerca de sus niveles extremos (63 mil d\u00f3lares).<\/p>\n<p>La alianza tambi\u00e9n puede servir (y mucho) a Robinhood, que desde hace tiempo viene luchando (y perdiendo) con el avance de otras plataformas de inversi\u00f3n y exchanges de criptomonedas.<\/p>\n<p>Los \u00faltimos datos disponibles dicen que sus ingresos netos cayeron m\u00e1s del 70 por ciento.<\/p>\n<h2>Promoci\u00f3n de Burger King, bitcoin, ethereum y dogecoin<\/h2>\n<p>La promoci\u00f3n de Burger King y bitcoin est\u00e1 disponible hasta el 21 de noviembre para los clientes de Burger King en Estados Unidos (no hay informaci\u00f3n si podr\u00eda llegar a M\u00e9xico, Brasil o Argentina).<\/p>\n<p>No se trata de la primera incursi\u00f3n de Burger King en el ecosistema de las criptomonedas. En Francia, acepta\u00a0Shiba Inu\u00a0como m\u00e9todo de pago en un restaurante de Par\u00eds. Para obtener el token, los usuarios deben comprar a trav\u00e9s de la aplicaci\u00f3n de la compa\u00f1\u00eda usando un c\u00f3digo especial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-643020 ls-is-cached lazyloaded\" src=\"https:\/\/files.merca20.com\/uploads\/2021\/10\/burger-king-mcdonalds-marketing-1.jpg\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/files.merca20.com\/uploads\/2021\/10\/burger-king-mcdonalds-marketing-1.jpg 900w, https:\/\/files.merca20.com\/uploads\/2021\/10\/burger-king-mcdonalds-marketing-1-210x140.jpg 210w, https:\/\/files.merca20.com\/uploads\/2021\/10\/burger-king-mcdonalds-marketing-1-310x207.jpg 310w\" alt=\"burger king mcdonalds marketing bitcoin\" width=\"900\" height=\"600\" data-src=\"https:\/\/files.merca20.com\/uploads\/2021\/10\/burger-king-mcdonalds-marketing-1.jpg\" data-srcset=\"https:\/\/files.merca20.com\/uploads\/2021\/10\/burger-king-mcdonalds-marketing-1.jpg 900w, https:\/\/files.merca20.com\/uploads\/2021\/10\/burger-king-mcdonalds-marketing-1-210x140.jpg 210w, https:\/\/files.merca20.com\/uploads\/2021\/10\/burger-king-mcdonalds-marketing-1-310x207.jpg 310w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>El segmento de los restaurantes de comida r\u00e1pida es ideal para este tipo de promociones y las marcas lo saben.<\/p>\n<p>Por ejemplo, McDonalds, Pizza Hut y Taco Bell, por caso, est\u00e1n explorando el lanzamiento de sus propias colecciones de\u00a0NFT.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Fuente:https:\/\/www.merca20.com\/burger-king-regala-bitcoin-ethereum-dogecoin-promocion-marketing\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King firm\u00f3 un acuerdo con Robinhood para fidelizar clientes: la estrategia se basa en la entrega de las criptomonedas m\u00e1s importantes, como bitcoin. La fidelizaci\u00f3n de clientes puede llevarse a cabo de muchas maneras. En el pasado, hab\u00eda sorteos de viajes o tickets para ver alg\u00fan show musical. Ahora, los tiempos han cambiado. Esto [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King regala bitcoin, ethereum y dogecoin con la compra para fidelizar clientes | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-regala-bitcoin-ethereum-y-dogecoin-con-la-compra-para-fidelizar-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King regala bitcoin, ethereum y dogecoin con la compra para fidelizar clientes | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Burger King firm\u00f3 un acuerdo con Robinhood para fidelizar clientes: la estrategia se basa en la entrega de las criptomonedas m\u00e1s importantes, como bitcoin. La fidelizaci\u00f3n de clientes puede llevarse a cabo de muchas maneras. En el pasado, hab\u00eda sorteos de viajes o tickets para ver alg\u00fan show musical. Ahora, los tiempos han cambiado. 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