{"id":7091,"date":"2021-11-08T14:00:03","date_gmt":"2021-11-08T19:00:03","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7091"},"modified":"2021-11-08T09:01:55","modified_gmt":"2021-11-08T14:01:55","slug":"version-biodegradable-de-la-zapatilla-puma-mas-iconica","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/version-biodegradable-de-la-zapatilla-puma-mas-iconica\/","title":{"rendered":"Versi\u00f3n biodegradable de la zapatilla PUMA m\u00e1s ic\u00f3nica"},"content":{"rendered":"<h2 class=\"avance\">Para 2025 PUMA apunta a reducir el desperdicio aumentando un 75% el nivel de poli\u00e9ster reciclado en sus productos, estableciendo esquemas de devoluci\u00f3n de productos en sus principales mercados y desarrollando opciones de materiales reciclados como cuero, caucho, algod\u00f3n y poliuretano.<\/h2>\n<div class=\"detalle cuerpo_noticia\" data-id=\"87370\">\n<p class=\"viwewing\">La marca deportiva\u00a0<strong>PUMA ha desarrollado una versi\u00f3n experimental de su zapatilla m\u00e1s ic\u00f3nica, la SUEDE, con el objetivo de crear un producto biodegradable<\/strong>\u00a0que atienda a la creciente demanda de productos sostenibles para un futuro mejor. El modelo RE: SUEDE est\u00e1 fabricado con materiales m\u00e1s sostenibles\u00a0como ante curtido Zeology, TPE biodegradable y fibras de c\u00e1\u00f1amo.<\/p>\n<p>El experimento RE: SUEDE es una\u00a0<strong>prueba piloto de circularidad<\/strong>\u00a0y la m\u00e1xima expresi\u00f3n actual de la pr\u00f3xima generaci\u00f3n de SUEDE, con la ambici\u00f3n de establecer nuevos est\u00e1ndares de sostenibilidad para esta zapatilla ic\u00f3nica. Dise\u00f1ada para ayudar a abordar el desaf\u00edo de la gesti\u00f3n de residuos en la industria del calzado, el experimento RE: SUEDE permitir\u00e1 a PUMA asumir una mayor responsabilidad cuando se trata de abordar el \u00abdespu\u00e9s\u00bb de la vida de sus productos. Esta prueba se lanzar\u00e1 en enero de 2022 y ofrecer\u00e1 a 500 participantes seleccionados en Alemania la oportunidad de unirse a PUMA en su viaje experimental hacia la circularidad.<\/p>\n<p>En asociaci\u00f3n con PUMA, los participantes en esta iniciativa usar\u00e1n sus RE: SUEDE durante\u00a0<strong>seis meses para probar la durabilidad de un producto, realizado con materiales biodegradables, en la vida real, para despu\u00e9s enviarlos de regreso a PUMA<\/strong>\u00a0a trav\u00e9s de una infraestructura de recuperaci\u00f3n dise\u00f1ada especialmente para llevar el producto al siguiente paso del experimento. Las zapatillas se someter\u00e1n a un proceso de biodegradaci\u00f3n industrial en un entorno controlado por Valor Compostering B.V., propiedad de Ortessa Groep B.V., una empresa familiar especialista en gesti\u00f3n de residuos de los Pa\u00edses Bajos. El objetivo de este paso es determinar si se puede producir abono de grado A para uso agr\u00edcola. Los hallazgos ayudar\u00e1n a PUMA a evaluar el proceso biodegradable y a analizar la investigaci\u00f3n y el desarrollo esenciales para el futuro del consumo sostenible de calzado.<\/p>\n<p>El experimento RE: SUEDE es el primer programa circular que se lanza en el marco del\u00a0<strong>Circular Lab\u00a0de PUMA, un nuevo centro de innovaci\u00f3n dirigido por los expertos en dise\u00f1o y sostenibilidad de PUMA<\/strong>\u00a0que trabajan para desarrollar el futuro de los programas de circularidad de la empresa.\u00a0\u201cEsperamos que el progreso logrado durante el experimento RE: SUEDE: &#8216;No Time For Waste&#8217; nos ayude a seguir elevando el list\u00f3n en las pruebas de circularidad, lo que permitir\u00e1 a nuestros consumidores tomar mejores decisiones de moda en el futuro, sin comprometer el estilo del producto o la durabilidad\u201d, comenta Heiko Desens, Directora creativa de PUMA.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/controlpublicidad.com\/sostenibles-marcas-y-rsc\/version-biodegradable-de-la-zapatilla-puma-mas-iconica\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para 2025 PUMA apunta a reducir el desperdicio aumentando un 75% el nivel de poli\u00e9ster reciclado en sus productos, estableciendo esquemas de devoluci\u00f3n de productos en sus principales mercados y desarrollando opciones de materiales reciclados como cuero, caucho, algod\u00f3n y poliuretano. La marca deportiva\u00a0PUMA ha desarrollado una versi\u00f3n experimental de su zapatilla m\u00e1s ic\u00f3nica, la [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Versi\u00f3n biodegradable de la zapatilla PUMA m\u00e1s ic\u00f3nica | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/version-biodegradable-de-la-zapatilla-puma-mas-iconica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Versi\u00f3n biodegradable de la zapatilla PUMA m\u00e1s ic\u00f3nica | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Para 2025 PUMA apunta a reducir el desperdicio aumentando un 75% el nivel de poli\u00e9ster reciclado en sus productos, estableciendo esquemas de devoluci\u00f3n de productos en sus principales mercados y desarrollando opciones de materiales reciclados como cuero, caucho, algod\u00f3n y poliuretano. 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