{"id":7175,"date":"2021-11-25T14:00:03","date_gmt":"2021-11-25T19:00:03","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7175"},"modified":"2021-11-22T10:38:25","modified_gmt":"2021-11-22T15:38:25","slug":"ranking-de-las-100-marcas-mas-inspiradoras-del-mundo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/ranking-de-las-100-marcas-mas-inspiradoras-del-mundo\/","title":{"rendered":"Ranking de las 100 marcas m\u00e1s inspiradoras del mundo"},"content":{"rendered":"

Google y Apple lideran el ranking de las 100 marcas m\u00e1s inspiradoras del mundo<\/h2>\n
\n
\n

Este es el listado de las 100 marcas que m\u00e1s inspiran a los consumidores en todo el mundo, seg\u00fan Wunderman Thompson.<\/p>\n

\n

El prop\u00f3sito y la raz\u00f3n de ser de una empresa son imprescindibles actualmente, pero tambi\u00e9n que conecten con las personas. Cuando estas sienten que les est\u00e1 aportando algo, m\u00e1s all\u00e1 del beneficio del producto, es cuando la relaci\u00f3n se afianza y se vuelve m\u00e1s duradera.\u00a0Wunderman Thompson\u00a0<\/strong>ha querido conocer cu\u00e1les son\u00a0las 100 marcas m\u00e1s inspiradoras del mundo\u00a0<\/strong>a d\u00eda de hoy.<\/p>\n

\u2018The Inspire Score: Top 100 2021\u2032<\/a><\/strong>es la clasificaci\u00f3n que desvela cu\u00e1les son esas compa\u00f1\u00edas de las que los consumidores toman ejemplo y que les sirven de inspiraci\u00f3n. Esta, al final, es una de las claves para el crecimiento del negocio de estas firmas. Para poder realizar el ranking, Wunderman Thompson ha utilizado el \u00abInspire Score\u00bb, una herramienta de diagn\u00f3stico que tiene patentada y que\u00a0mide el estado de inspiraci\u00f3n de una marca<\/strong>.<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

\u00abNuestra investigaci\u00f3n demuestra una\u00a0fuerte correlaci\u00f3n entre la inspiraci\u00f3n y el crecimiento de la marca<\/strong>, por lo que nuestra lista anual de las 100 marcas m\u00e1s inspiradoras es una poderosa herramienta para las marcas grandes y peque\u00f1as por igual\u00bb, afirma\u00a0Mel Edwards<\/strong>, director ejecutivo global de Wunderman Thompson.<\/p>\n

\u00abDemuestra el poder de la inspiraci\u00f3n al ayudar a las marcas a\u00a0comprender la evoluci\u00f3n de las preferencias de las personas por el producto<\/strong>, los servicios y las experiencias que pueden dise\u00f1ar para despertar su imaginaci\u00f3n y motivar el cambio\u00bb, contin\u00faa explicando.<\/p>\n

\u00abLas marcas m\u00e1s inspiradoras obtuvieron\u00a0una alta puntuaci\u00f3n en tres factores<\/strong>: elevaci\u00f3n (tener un impacto positivo en la sociedad, mejorar la vida de la gente); magn\u00e9tico (hacer que los consumidores sientan que est\u00e1n haciendo una elecci\u00f3n popular y emocionante); y motivaci\u00f3n (ofrecer a la gente una manera de ayudar a lograr sus objetivos)\u00bb, asegura\u00a0Neil Dawson<\/strong>, director de estrategia global de Wunderman Thompson.<\/p>\n

Las 100 marcas m\u00e1s inspiradoras del mundo<\/h2>\n

En esta ocasi\u00f3n, encontramos a\u00a0Google <\/a><\/strong>en la cima del ranking, sobre todo por simplificar la experiencia del cliente y acercar el mundo f\u00edsico y el digital. Le sigue\u00a0Apple<\/strong>, una marca de la que destaca su llamamiento a liberar su potencial creativo, tal y como subrayan desde la empresa creadora del ranking.<\/p>\n

En el tercer puesto est\u00e1\u00a0Samsung<\/strong>, que apuesta por abrir nuevos caminos, mientras que en el cuarto est\u00e1\u00a0Amazon\u00a0<\/strong>con sus planes de crecimiento.\u00a0Nestl\u00e9\u00a0<\/strong>completa el top 5 de las firmas m\u00e1s inspiradoras del momento. Wunderman Thompson destaca de todas ellas\u00a0su capacidad para conectar a las personas de nuevas maneras<\/strong>, animar a la gente a pensar de forma diferente y contribuir a que la vida de la gente sea mejor.<\/p>\n

    \n
  1. Google<\/strong><\/li>\n
  2. Apple<\/strong><\/li>\n
  3. Samsung<\/strong><\/li>\n
  4. Amazon<\/strong><\/li>\n
  5. Nestl\u00e9<\/strong><\/li>\n
  6. Nivea<\/strong><\/li>\n
  7. VISA<\/strong><\/li>\n
  8. Philips<\/strong><\/li>\n
  9. L\u2019Or\u00e9al<\/strong><\/li>\n
  10. YouTube<\/strong><\/li>\n
  11. LG<\/strong><\/li>\n
  12. Oral-B<\/strong><\/li>\n
  13. Sony<\/strong><\/li>\n
  14. Microsoft<\/strong><\/li>\n
  15. IKEA<\/strong><\/li>\n
  16. Facebook<\/strong><\/li>\n
  17. Nike<\/strong><\/li>\n
  18. McDonald\u2019s<\/strong><\/li>\n
  19. Starbucks<\/strong><\/li>\n
  20. PayPal<\/strong><\/li>\n
  21. Dove<\/strong><\/li>\n
  22. Colgate<\/strong><\/li>\n
  23. Panasonic<\/strong><\/li>\n
  24. Bosch<\/strong><\/li>\n
  25. Toyota<\/strong><\/li>\n
  26. Huawei<\/strong><\/li>\n
  27. Nescaf\u00e9<\/strong><\/li>\n
  28. Netflix<\/strong><\/li>\n
  29. Palmolive<\/strong><\/li>\n
  30. Gillette<\/strong><\/li>\n
  31. Coca Cola<\/strong><\/li>\n
  32. Volkswagen<\/strong><\/li>\n
  33. Sensodyne<\/strong><\/li>\n
  34. Quaker<\/strong><\/li>\n
  35. Canon<\/strong><\/li>\n
  36. Heinz<\/strong><\/li>\n
  37. LinkedIn<\/strong><\/li>\n
  38. Ford<\/strong><\/li>\n
  39. BMW<\/strong><\/li>\n
  40. Shell<\/strong><\/li>\n
  41. Audi<\/strong><\/li>\n
  42. Volvo<\/strong><\/li>\n
  43. Instagram<\/strong><\/li>\n
  44. Adobe<\/strong><\/li>\n
  45. Head & Shoulders<\/strong><\/li>\n
  46. Honda<\/strong><\/li>\n
  47. Burger King<\/strong><\/li>\n
  48. Hyundai<\/strong><\/li>\n
  49. DHL<\/strong><\/li>\n
  50. Dell<\/strong><\/li>\n
  51. Domino\u2019s Pizza<\/strong><\/li>\n
  52. Spotify<\/strong><\/li>\n
  53. WhatsApp<\/strong><\/li>\n
  54. Nespresso<\/strong><\/li>\n
  55. adidas<\/strong><\/li>\n
  56. Mastercard<\/strong><\/li>\n
  57. Ariel<\/strong><\/li>\n
  58. Nissan<\/strong><\/li>\n
  59. Booking.com<\/strong><\/li>\n
  60. Levi\u2019s<\/strong><\/li>\n
  61. Listerine<\/strong><\/li>\n
  62. H&M<\/strong><\/li>\n
  63. Emirates<\/strong><\/li>\n
  64. Toshiba<\/strong><\/li>\n
  65. American Express<\/strong><\/li>\n
  66. Photoshop<\/strong><\/li>\n
  67. Uber<\/strong><\/li>\n
  68. RedBull<\/strong><\/li>\n
  69. Android<\/strong><\/li>\n
  70. Twitter<\/strong><\/li>\n
  71. Mazda<\/strong><\/li>\n
  72. Pampers<\/strong><\/li>\n
  73. Lenovo<\/strong><\/li>\n
  74. Kleenex<\/strong><\/li>\n
  75. Whirlpool<\/strong><\/li>\n
  76. Tesco<\/strong><\/li>\n
  77. IBM<\/strong><\/li>\n
  78. Pringles<\/strong><\/li>\n
  79. Danone<\/strong><\/li>\n
  80. Pizza Hut<\/strong><\/li>\n
  81. Miele<\/strong><\/li>\n
  82. Reebok<\/strong><\/li>\n
  83. Chanel<\/strong><\/li>\n
  84. Kellogg\u2019s<\/strong><\/li>\n
  85. Heineken<\/strong><\/li>\n
  86. Pantene<\/strong><\/li>\n
  87. Intel<\/strong><\/li>\n
  88. Converse<\/strong><\/li>\n
  89. Land Rover<\/strong><\/li>\n
  90. Calvin Klein<\/strong><\/li>\n
  91. Wikipedia<\/strong><\/li>\n
  92. Tesla<\/strong><\/li>\n
  93. Goodyear<\/strong><\/li>\n
  94. Sprite<\/strong><\/li>\n
  95. Snickers<\/strong><\/li>\n
  96. Huggies<\/strong><\/li>\n
  97. LEGO<\/strong><\/li>\n
  98. Nikon<\/strong><\/li>\n
  99. Puma<\/strong><\/li>\n
  100. United Parcel Service (ups)<\/strong><\/li>\n<\/ol>\n<\/div>\n<\/div>\n

    Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/ranking-marcas-mas-inspiradoras-mundo<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Google y Apple lideran el ranking de las 100 marcas m\u00e1s inspiradoras del mundo Este es el listado de las 100 marcas que m\u00e1s inspiran a los consumidores en todo el mundo, seg\u00fan Wunderman Thompson. El prop\u00f3sito y la raz\u00f3n de ser de una empresa son imprescindibles actualmente, pero tambi\u00e9n que conecten con las personas. […]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7175","post","type-post","status-publish","format-standard","hentry","category-panorama"],"yoast_head":"\nRanking de las 100 marcas m\u00e1s inspiradoras del mundo | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/ranking-de-las-100-marcas-mas-inspiradoras-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ranking de las 100 marcas m\u00e1s inspiradoras del mundo | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Google y Apple lideran el ranking de las 100 marcas m\u00e1s inspiradoras del mundo Este es el listado de las 100 marcas que m\u00e1s inspiran a los consumidores en todo el mundo, seg\u00fan Wunderman Thompson. 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El prop\u00f3sito y la raz\u00f3n de ser de una empresa son imprescindibles actualmente, pero tambi\u00e9n que conecten con las personas.…","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=7175"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7175\/revisions"}],"predecessor-version":[{"id":7177,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7175\/revisions\/7177"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=7175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=7175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=7175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}