{"id":7251,"date":"2021-12-13T10:00:16","date_gmt":"2021-12-13T15:00:16","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7251"},"modified":"2021-12-13T09:24:07","modified_gmt":"2021-12-13T14:24:07","slug":"claro-lanza-plan-movil-para-comunidad-sorda-en-colombia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/claro-lanza-plan-movil-para-comunidad-sorda-en-colombia\/","title":{"rendered":"Claro lanza plan m\u00f3vil para comunidad sorda en Colombia"},"content":{"rendered":"

Con el fin de promover la inclusi\u00f3n y ofrecer una experiencia personalizada, se cre\u00f3 el plan especial que contribuye conectando a las personas sordas con los contenidos que ofrece la compa\u00f1\u00eda.<\/h2>\n
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Claro por Colombia, el programa de la compa\u00f1\u00eda centrado en sostenibilidad, lanz\u00f3 el plan m\u00f3vil para comunidad sorda; poblaci\u00f3n equivalente a cerca del 1% del total de habitantes en el pa\u00eds seg\u00fan la\u00a0Encuesta Nacional de Calidad de Vida del DANE 2019. El plan m\u00f3vil incluye nuevos paquetes prepago y un plan pospago. Asimismo, abarca mensajes de texto, WhatsApp, Facebook, Twitter y la aplicaci\u00f3n\u00a0Centro Relevo<\/em>, una plataforma tecnol\u00f3gica que permite comunicacio\u0301n de doble vi\u0301a entre personas sordas y oyentes; esto con la intervenci\u00f3n de inte\u0301rpretes de Lengua de Sen\u0303as Colombiana.<\/p>\n

Al respecto del plan m\u00f3vil para comunidad sorda\u00a0Carlos Zenteno, presidente de\u00a0Claro Colombia<\/a>, afirm\u00f3:<\/p>\n

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\n
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\u201cEn Claro estamos trabajando di\u0301a a di\u0301a por ser una compan\u0303i\u0301a ma\u0301s incluyente a la que puedan acceder todos los colombianos. Es para nosotros un motivo de orgullo lanzar esta oferta pensada especialmente para la comunidad sorda en Colombia. Queremos mejorar su vida, haciendo lo que sabemos hacer, que es conectar, transformando vidas con tecnologi\u0301a.\u00a0Buscamos transformar vidas con la tecnologi\u0301a y la conectividad, aportando a la construccio\u0301n de un pai\u0301s ma\u0301s competitivo, sostenible e incluyente en el que cada di\u0301a hayan menos barreras de acceso\u201d.<\/p><\/blockquote>\n

Otras iniciativas de inclusi\u00f3n<\/strong><\/h3>\n

A inicios de 2021, Claro implement\u00f3\u00a0Lengua de Se\u00f1as Colombiana<\/em>\u00a0en las campa\u00f1as publicitarias. Por otra parte, la compa\u00f1\u00eda\u00a0patrocino\u0301 a deportistas parali\u0301mpicos que representaron al pai\u0301s, y los Juegos Paral\u00edmpicos fueron transmitidos en sus canales de televisio\u0301n. En cuanto a inclusi\u00f3n financiera, Claro ha desarrollado planes que no requieren pasado crediticio.<\/p>\n

Adicionalmente, Claro Colombia recibi\u00f3 el reconocimiento como la primera empresa\u00a0Telco<\/em>\u00a0con el\u00a0Sello Empresa Incluyente<\/em>\u00a0de la Asociaci\u00f3n Nacional de Empresarios de Colombia (ANDI), en la categori\u0301a de\u00a0Empleo Inclusivo.\u00a0<\/em>El galard\u00f3n fue para el proyecto\u00a0Ruta de Inclusio\u0301n Social y Laboral de Poblacio\u0301n Vulnerable<\/em>, iniciativa que\u00a0impulsa oportunidades de empleo a personas en situacio\u0301n de vulnerabilidad.<\/p>\n

 <\/p>\n

Fuente: https:\/\/revistapym.com.co\/comunicacion\/claro-lanza-plan-movil-para-comunidad-sorda-en-colombia<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Con el fin de promover la inclusi\u00f3n y ofrecer una experiencia personalizada, se cre\u00f3 el plan especial que contribuye conectando a las personas sordas con los contenidos que ofrece la compa\u00f1\u00eda. Claro por Colombia, el programa de la compa\u00f1\u00eda centrado en sostenibilidad, lanz\u00f3 el plan m\u00f3vil para comunidad sorda; poblaci\u00f3n equivalente a cerca del 1% […]<\/p>\n","protected":false},"author":52,"featured_media":7252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nClaro lanza plan m\u00f3vil para comunidad sorda en Colombia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/claro-lanza-plan-movil-para-comunidad-sorda-en-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claro lanza plan m\u00f3vil para comunidad sorda en Colombia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Con el fin de promover la inclusi\u00f3n y ofrecer una experiencia personalizada, se cre\u00f3 el plan especial que contribuye conectando a las personas sordas con los contenidos que ofrece la compa\u00f1\u00eda. 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