{"id":7257,"date":"2021-12-14T10:00:05","date_gmt":"2021-12-14T15:00:05","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7257"},"modified":"2021-12-13T09:58:08","modified_gmt":"2021-12-13T14:58:08","slug":"nueva-linea-de-snacks-de-alpina-a-base-de-queso-deshidratado","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nueva-linea-de-snacks-de-alpina-a-base-de-queso-deshidratado\/","title":{"rendered":"Nueva l\u00ednea de snacks de Alpina a base de queso deshidratado"},"content":{"rendered":"

El jueves 9 de diciembre la marca anunci\u00f3 que incursionar\u00e1 en la categor\u00eda de snacks de queso deshidratado con ‘Los que son’. Esto, con el fin de mantenerse vigente a trav\u00e9s de la innovaci\u00f3n.<\/h2>\n
\n
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Los\u00a0snacks<\/em>\u00a0de Alpina son el lanzamiento que se dio a conocer bajo el nombre\u00a0Los que son<\/em>. Se trata de pasabocas a base de queso deshidratado disponibles en tres variedades de queso: parmesano, holand\u00e9s y sop\u00f3.<\/p>\n

Con la incursi\u00f3n de los\u00a0snacks<\/em>\u00a0de Alpina en la categor\u00eda, la marca espera seguir posicion\u00e1ndose como una empresa innovadora de valor agregado; apoyada en esta ocasi\u00f3n, en los quesos maduros.<\/p>\n

Seg\u00fan indic\u00f3 la\u00a0compa\u00f1\u00eda<\/a>, el lanzamiento naci\u00f3 de las necesidades del consumidor. A trav\u00e9s de estudios y una prueba piloto en retail, Alpina encontr\u00f3 las tendencias e\u00a0insights<\/em>\u00a0que hoy permiten hacer realidad\u00a0Los que son.<\/em><\/p>\n

En el evento de lanzamiento de los snacks de Alpina, Carlos Leal, director de mercadeo de Alpina, declar\u00f3 en exclusiva a P&M:<\/p>\n

\u201cLa categor\u00eda de\u00a0snacks<\/em>\u00a0es muy grande y variada. Encontramos que hab\u00eda un mercado no atendido. Alpina espera consolidarse como una compa\u00f1\u00eda de alimentos y esto hace parte de esa estrategia; alimentos que, a pesar de que son l\u00e1cteos, al ser quesos deshidratados no necesitan refrigeraci\u00f3n. Iniciamos con estas tres variedades pero pr\u00f3ximamente tendremos nuevas noticias; no solamente de sabores sino tambi\u00e9n de algunas mezclas que llegar\u00e1n al mercado\u201d.<\/p><\/blockquote>\n

https:\/\/www.instagram.com\/p\/CXT6bE3plRy\/?utm_source=ig_embed&ig_rid=74fec5e6-4627-43f1-8e46-7ee5685b55b8<\/a><\/p>\n

Para desarrollar el producto, la empresa invirti\u00f3 cerca de mil millones de pesos en equipos, m\u00e1quinas y adecuaciones y utiliz\u00f3 maquinaria originaria de Canad\u00e1 para deshidratar el queso sin perder los valores de nutrici\u00f3n. Del mismo modo, la tecnolog\u00eda de la maquinaria permiti\u00f3 crear un\u00a0snack<\/em>\u00a0crocante. Respecto al lanzamiento, Santiago Pel\u00e1ez, vicepresidente de Crecimiento de Alpina, explic\u00f3:<\/p>\n

\u201cEn Alpina buscamos mantenernos vigentes a trav\u00e9s de la innovaci\u00f3n. Por eso, nos enorgullece estar entrando a esta nueva categor\u00eda, llevando los quesos m\u00e1s representativos de nuestra compa\u00f1\u00eda a un nuevo momento de consumo, mientras incursionamos en nueva tecnolog\u00eda pionera en el pa\u00eds\u201d.<\/p><\/blockquote>\n

La l\u00ednea de\u00a0snacks<\/em>\u00a0Los que son<\/em>\u00a0estar\u00e1 disponible en supermercados de cadena, tiendas de conveniencia y apps de comercio electr\u00f3nico en Bogot\u00e1, Medell\u00edn, Cali y Barranquilla.<\/p>\n<\/div>\n

 <\/p>\n

Fuente: https:\/\/revistapym.com.co\/mercadeo\/nueva-linea-de-snacks-de-alpina-a-base-de-queso-deshidratado<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El jueves 9 de diciembre la marca anunci\u00f3 que incursionar\u00e1 en la categor\u00eda de snacks de queso deshidratado con ‘Los que son’. Esto, con el fin de mantenerse vigente a trav\u00e9s de la innovaci\u00f3n. Los\u00a0snacks\u00a0de Alpina son el lanzamiento que se dio a conocer bajo el nombre\u00a0Los que son. Se trata de pasabocas a base […]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7257","post","type-post","status-publish","format-standard","hentry","category-panorama"],"yoast_head":"\nNueva l\u00ednea de snacks de Alpina a base de queso deshidratado | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nueva-linea-de-snacks-de-alpina-a-base-de-queso-deshidratado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva l\u00ednea de snacks de Alpina a base de queso deshidratado | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El jueves 9 de diciembre la marca anunci\u00f3 que incursionar\u00e1 en la categor\u00eda de snacks de queso deshidratado con ‘Los que son’. Esto, con el fin de mantenerse vigente a trav\u00e9s de la innovaci\u00f3n. Los\u00a0snacks\u00a0de Alpina son el lanzamiento que se dio a conocer bajo el nombre\u00a0Los que son. 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Esto, con el fin de mantenerse vigente a trav\u00e9s de la innovaci\u00f3n. Los\u00a0snacks\u00a0de Alpina son el lanzamiento que se dio a conocer bajo el nombre\u00a0Los que son. 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