{"id":7379,"date":"2022-01-31T10:00:58","date_gmt":"2022-01-31T15:00:58","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7379"},"modified":"2022-01-31T06:46:23","modified_gmt":"2022-01-31T11:46:23","slug":"mcdonalds-lanza-una-accion-para-unirse-a-la-fiesta-nocturna-de-los-suecos","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-lanza-una-accion-para-unirse-a-la-fiesta-nocturna-de-los-suecos\/","title":{"rendered":"McDonald&#8217;s lanza una acci\u00f3n para unirse a la fiesta nocturna de los suecos"},"content":{"rendered":"<p>\u2018The first order after de last order\u2019 (el primer pedido despu\u00e9s del \u00faltimo pedido) es el t\u00edtulo de la campa\u00f1a centrada en los m\u00e1s nocturnos.<\/p>\n<p><strong>McDonald\u2019s<\/strong>\u00a0no quiere que la vida nocturna en Suecia acabe cuando los pubs, clubes y discotecas hayan cerrado.\u00a0<a class=\"external\" href=\"https:\/\/www.marketingnews.es\/marcas\/noticia\/1165413054305\/asi-mejorado-mcdonalds-posicionamiento-seo.1.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">A la cadena de comida r\u00e1pida<\/a>\u00a0se le ha ocurrido lanzar \u2018una \u00faltima llamada\u2019 para disfrutar de sus hamburguesas despu\u00e9s de la fiesta con una campa\u00f1a creada por la agencia creativa\u00a0<strong>Nord DDB<\/strong>\u00a0y el fot\u00f3grafo\u00a0<strong>Alexander Crispin<\/strong>.<\/p>\n<p>Los lugares al aire libre seleccionados para la campa\u00f1a est\u00e1n elegidos estrat\u00e9gicamente, aquellos que est\u00e1n cerca de la zona de ocio nocturna del pa\u00eds. La iniciativa comenz\u00f3 en diciembre, dentro del per\u00edodo previo a las celebraciones de A\u00f1o Nuevo, con una presentaci\u00f3n creativa de c\u00f3mo se ve la comida de\u00a0<strong>McDonald&#8217;s<\/strong>\u00a0a trav\u00e9s del fondo de un vaso de pinta vac\u00edo.<\/p>\n<p><strong>Staffan Ekstam, director de marketing de McDonald&#8217;s Suecia<\/strong>, se\u00f1al\u00f3 al portal de noticia EconoTimes, que todo el mundo puede relacionarse con tomar un men\u00fa Big Mac de camino a casa despu\u00e9s de una noche de fiesta.<\/p>\n<h3>McDonald\u2019s crea un hotel de insectos en Suecia<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/recursos.marketingnews.es\/files\/1459\/33.png\" \/><\/p>\n<p>Otra de las recientes acciones de\u00a0<strong>McDonald\u2019s en Suecia<\/strong>\u00a0que ha contado tambi\u00e9n con la colaboraci\u00f3n de\u00a0<strong>Nord DDB\u00a0<\/strong>ha sido crear vallas publicitarias que funcionen como hoteles para que las abejas silvestres puedan descansar. Las vallas publicitarias son instalaciones permanentes hechas de madera con agujeros perforados tanto en la copia como en el logotipo donde pueden descansar estos animales. La iniciativa fue inspirada por la franquiciada\u00a0<strong>Christina Richter<\/strong>, que comenz\u00f3 a tener colmenas en los techos de sus restaurantes\u00a0<strong>McDonald&#8217;s.<\/strong><\/p>\n<p>Fuente: https:\/\/www.marketingnews.es\/internacional\/noticia\/1167932028505\/mcdonalds-lanza-accion-unirse-fiesta-nocturna-de-suecos.1.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018The first order after de last order\u2019 (el primer pedido despu\u00e9s del \u00faltimo pedido) es el t\u00edtulo de la campa\u00f1a centrada en los m\u00e1s nocturnos. McDonald\u2019s\u00a0no quiere que la vida nocturna en Suecia acabe cuando los pubs, clubes y discotecas hayan cerrado.\u00a0A la cadena de comida r\u00e1pida\u00a0se le ha ocurrido lanzar \u2018una \u00faltima llamada\u2019 para [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s lanza una acci\u00f3n para unirse a la fiesta nocturna de los suecos | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-lanza-una-accion-para-unirse-a-la-fiesta-nocturna-de-los-suecos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s lanza una acci\u00f3n para unirse a la fiesta nocturna de los suecos | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"\u2018The first order after de last order\u2019 (el primer pedido despu\u00e9s del \u00faltimo pedido) es el t\u00edtulo de la campa\u00f1a centrada en los m\u00e1s nocturnos. 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