{"id":7396,"date":"2022-02-02T14:00:15","date_gmt":"2022-02-02T19:00:15","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7396"},"modified":"2022-01-31T07:04:17","modified_gmt":"2022-01-31T12:04:17","slug":"mas-de-un-58-de-la-poblacion-mundial-ya-utiliza-las-redes-sociales-y-facebook-sigue-a-la-cabeza","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mas-de-un-58-de-la-poblacion-mundial-ya-utiliza-las-redes-sociales-y-facebook-sigue-a-la-cabeza\/","title":{"rendered":"M\u00e1s de un 58% de la poblaci\u00f3n mundial ya utiliza las redes sociales (y Facebook sigue a la cabeza)"},"content":{"rendered":"<p>Los usuarios pasan unas 7 horas al d\u00eda en Internet y 2 horas y 27 minutos diarios de media en las redes sociales. seg\u00fan el estudio &#8216;Digital 2022&#8217;.<\/p>\n<p><strong>Hootsuite<\/strong>, la plataforma especializada en gesti\u00f3n de redes sociales, y<strong>\u00a0We Are Social,\u00a0<\/strong>agencia creativa de social media, han publicado la\u00a0<strong>11\u00aa edici\u00f3n del informe anual\u00a0<a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Digital 2022<\/a>,\u00a0<\/strong>que recoge las principales\u00a0<strong>tendencias digitales<\/strong>\u00a0y el uso que hacen los usuarios de Internet en todo el mundo.<\/p>\n<p>Los datos del informe de Hootsuite y We Are Social revelan que los<strong>\u00a0usuarios de las plataformas sociales han crecido m\u00e1s del 10%<\/strong>\u00a0(424 millones de nuevos usuarios) en los \u00faltimos 12 meses. En este sentido, las redes sociales ya cuentan con\u00a0<strong>4.620 millones de usuarios en todo el mundo, lo que equivale al 58% de la poblaci\u00f3n mundial.\u00a0<\/strong>Con respecto al a\u00f1o anterior, los usuarios de Internet\u00a0<strong>han aumentado un 4%<\/strong>\u00a0(192 millones m\u00e1s) haciendo un total de casi\u00a0<strong>5.000 millones\u00a0<\/strong>en todo el mundo.<\/p>\n<div id=\"vidoomy\">\n<div>\n<div id=\"1643629184076580230930\"><\/div>\n<\/div>\n<\/div>\n<p>Adem\u00e1s, los usuarios tambi\u00e9n aseguran que pasan casi\u00a0<strong>7 horas al d\u00eda navegando por la red<\/strong>. Y, en comparaci\u00f3n con 2021, pasan m\u00e1s tiempo en las redes sociales que el a\u00f1o anterior, empleando una media de\u00a0<strong>2 horas y 27 minutos al d\u00eda<\/strong>.<\/p>\n<p>Este\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/poblacion-mundial-esta-atrapada-fauces-redes-sociales\" target=\"_blank\" rel=\"noreferrer noopener\">estudio sobre tendencias digitales<\/a>\u00a0tambi\u00e9n revela que algo m\u00e1s del\u00a0<strong>46%<\/strong>\u00a0de los usuarios de redes sociales son mujeres, mientras que casi el\u00a0<strong>54%\u00a0<\/strong>son hombres.\u00a0<strong>Facebook sigue siendo la red social m\u00e1s usada<\/strong>\u00a0(2.910 millones de usuarios activos), seguida por\u00a0<strong>YouTube<\/strong>\u00a0(2.562 millones de usuarios activos) y\u00a0<strong>WhatsApp<\/strong>\u00a0(2.000 millones de usuarios activos).<\/p>\n<p>Aun as\u00ed, las plataformas sociales favoritas de los usuarios son\u00a0<strong>WhatsApp<\/strong>, elegida por casi el 16% de los usuarios de Internet;\u00a0<strong>Instagram<\/strong>, escogida por casi el 15%, y\u00a0<strong>Facebook<\/strong>, elegida por m\u00e1s del 14% de los usuarios.<\/p>\n<h3>La fiebre de las criptomonedas<\/h3>\n<p>Otro dato destacable es que casi el 60% de los usuarios de Internet a nivel mundial\u00a0<strong>compra\u00a0<\/strong>un producto o servicio online cada semana. Asimismo,<strong>\u00a0m\u00e1s de dos tercios (67,1%) de la poblaci\u00f3n mundial utiliza un tel\u00e9fono m\u00f3vil,\u00a0<\/strong>alcanzando los 5.310 millones de usuarios de tel\u00e9fonos m\u00f3viles a principios de 2022. Y casi un 70% lo usa el smartphone para jugar a videojuegos.<\/p>\n<p>Como apunta el estudio, las\u00a0<strong>criptomonedas<\/strong>\u00a0es otra de las tendencias digitales en auge:\u00a0<strong>el n\u00famero de personas que posee criptomonedas se ha disparado en m\u00e1s de un tercio<\/strong>\u00a0desde hace un a\u00f1o. M\u00e1s de 1 de cada 10 usuarios de Internet en edad de trabajar posee alg\u00fan tipo de criptomoneda.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/mitad-poblacion-mundial-utiliza-redes-sociales<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los usuarios pasan unas 7 horas al d\u00eda en Internet y 2 horas y 27 minutos diarios de media en las redes sociales. seg\u00fan el estudio &#8216;Digital 2022&#8217;. Hootsuite, la plataforma especializada en gesti\u00f3n de redes sociales, y\u00a0We Are Social,\u00a0agencia creativa de social media, han publicado la\u00a011\u00aa edici\u00f3n del informe anual\u00a0Digital 2022,\u00a0que recoge las principales\u00a0tendencias [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s de un 58% de la poblaci\u00f3n mundial ya utiliza las redes sociales (y Facebook sigue a la cabeza) | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mas-de-un-58-de-la-poblacion-mundial-ya-utiliza-las-redes-sociales-y-facebook-sigue-a-la-cabeza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s de un 58% de la poblaci\u00f3n mundial ya utiliza las redes sociales (y Facebook sigue a la cabeza) | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Los usuarios pasan unas 7 horas al d\u00eda en Internet y 2 horas y 27 minutos diarios de media en las redes sociales. seg\u00fan el estudio &#8216;Digital 2022&#8217;. Hootsuite, la plataforma especializada en gesti\u00f3n de redes sociales, y\u00a0We Are Social,\u00a0agencia creativa de social media, han publicado la\u00a011\u00aa edici\u00f3n del informe anual\u00a0Digital 2022,\u00a0que recoge las principales\u00a0tendencias [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/mas-de-un-58-de-la-poblacion-mundial-ya-utiliza-las-redes-sociales-y-facebook-sigue-a-la-cabeza\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T19:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/02\/Facebook-1-850x478-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta 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