{"id":7423,"date":"2022-02-08T14:00:34","date_gmt":"2022-02-08T19:00:34","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7423"},"modified":"2022-02-07T06:33:53","modified_gmt":"2022-02-07T11:33:53","slug":"amazon-cerca-de-sumar-us184-000-millones-en-valor-de-mercado","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-cerca-de-sumar-us184-000-millones-en-valor-de-mercado\/","title":{"rendered":"Amazon cerca de sumar US$184 000 millones en valor de mercado"},"content":{"rendered":"<p><em>Las acciones subieron hasta un 19% en las operaciones ampliadas y estaban 13% arriba previo a la apertura del mercado el 4 de febrero. Las ganancias superaron las expectativas, ayudadas por la divisi\u00f3n de computaci\u00f3n en la nube<\/em><\/p>\n<p>Amazon cerr\u00f3 el \u00faltimo trimestre del 2021 con \u00e9xito.\u00a0<strong>La compa\u00f1\u00eda indic\u00f3 que se acerca a sumar US$184 000 millones en valuaci\u00f3n, un r\u00e9cord en Estados Unidos (EEUU) para una ganancia en valor de un solo d\u00eda.\u00a0<\/strong>El informe de la empresa calm\u00f3 las preocupaciones de Wall Street de que la compa\u00f1\u00eda se dirig\u00eda a una desaceleraci\u00f3n.<\/p>\n<p><strong>Las ganancias superaron las expectativas, ayudadas por la divisi\u00f3n de computaci\u00f3n en la nube,\u00a0<\/strong>y los inversionistas aplaudieron el aumento de precios del servicio de suscripci\u00f3n Prime de la compa\u00f1\u00eda.<\/p>\n<p><strong>Las acciones se dispararon hasta un 19% en las operaciones ampliadas y estaban 13% arriba previo a la apertura del mercado el viernes.<\/strong><\/p>\n<p>La reacci\u00f3n pone de manifiesto la importancia de la diversificaci\u00f3n de Amazon con respecto a sus ra\u00edces en el comercio electr\u00f3nico.\u00a0<strong>Las ventas de las tiendas en l\u00ednea se redujeron con respecto a las ganancias del a\u00f1o pasado, ligadas a la pandemia.\u00a0<\/strong>Sin embargo, los rentables negocios de computaci\u00f3n en la nube y publicidad de Amazon se combinaron para compensar con creces, rese\u00f1a Bloomberg.<\/p>\n<p>\u201cAmazon ha evolucionado hasta convertirse en una verdadera plataforma, ya que\u00a0<strong>m\u00e1s del 50% de sus ingresos proceden ahora de \u00e1reas ajenas al comercio minorista, como la computaci\u00f3n en la nube y la publicidad\u201d,\u00a0<\/strong>afirm\u00f3 Deren Baker, director ejecutivo de la empresa de investigaci\u00f3n de mercados Edge by Ascential.<\/p>\n<p><strong>La empresa inform\u00f3 que sus ventas aumentaron un 9,4%, hasta los US$137.400 millones.\u00a0<\/strong>Mientras que la ganancia fue de US$27,75 por acci\u00f3n, ayudada en gran medida por una ganancia antes de impuestos de la inversi\u00f3n de la empresa en Rivian Automotive Inc. (RIVN)\u00a0que sali\u00f3 a bolsa en noviembre.<\/p>\n<p>En octubre, Amazon hab\u00eda advertido a los inversores que gastar\u00eda miles de millones en el per\u00edodo de festividades para garantizar que los paquetes llegaran a los clientes en medio de los cuellos de botella de la cadena de suministro y una aguda escasez de mano de obra. Gran parte de ese gasto se destin\u00f3 a la contrataci\u00f3n de 140.000 trabajadores, justo por debajo de su objetivo de contratar a 150.000 personas durante el trimestre.<\/p>\n<p>Los enormes desembolsos ayudaron a reforzar el valor de la membres\u00eda de Prime con los clientes, dando a la compa\u00f1\u00eda la confianza para aumentar el precio en US$20 d\u00f3lares a US$139 al a\u00f1o, el primer aumento de este tipo desde 2018.<\/p>\n<p>Fuente: https:\/\/www.mercadonegro.pe\/marketing\/ecommerce\/amazon-cerca-de-sumar-us184-000-millones-en-valor-de-mercado\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las acciones subieron hasta un 19% en las operaciones ampliadas y estaban 13% arriba previo a la apertura del mercado el 4 de febrero. Las ganancias superaron las expectativas, ayudadas por la divisi\u00f3n de computaci\u00f3n en la nube Amazon cerr\u00f3 el \u00faltimo trimestre del 2021 con \u00e9xito.\u00a0La compa\u00f1\u00eda indic\u00f3 que se acerca a sumar US$184 [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon cerca de sumar US$184 000 millones en valor de mercado | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-cerca-de-sumar-us184-000-millones-en-valor-de-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon cerca de sumar US$184 000 millones en valor de mercado | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Las acciones subieron hasta un 19% en las operaciones ampliadas y estaban 13% arriba previo a la apertura del mercado el 4 de febrero. Las ganancias superaron las expectativas, ayudadas por la divisi\u00f3n de computaci\u00f3n en la nube Amazon cerr\u00f3 el \u00faltimo trimestre del 2021 con \u00e9xito.\u00a0La compa\u00f1\u00eda indic\u00f3 que se acerca a sumar US$184 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-cerca-de-sumar-us184-000-millones-en-valor-de-mercado\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T19:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/02\/Amazon-1-750x375-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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