{"id":7432,"date":"2022-02-10T09:48:11","date_gmt":"2022-02-10T14:48:11","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7432"},"modified":"2022-02-10T09:46:38","modified_gmt":"2022-02-10T14:46:38","slug":"hp-imprime-arboles-en-este-spot-para-demostrar-su-responsabilidad-con-el-planeta","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/hp-imprime-arboles-en-este-spot-para-demostrar-su-responsabilidad-con-el-planeta\/","title":{"rendered":"HP imprime \u00e1rboles en este spot para demostrar su responsabilidad con el planeta"},"content":{"rendered":"<p class=\"has-text-align-center\"><em>La empresa asegura que por cada hoja impresa por sus clientes ellos plantan nuevos \u00e1rboles, bajo la intenci\u00f3n de reducir su impacto en el medioambiente.<\/em><\/p>\n<p>La huella de carbono cero se ha convertido en la misi\u00f3n m\u00e1s importante para las empresas y HP ha decidido trasladar este mensaje a su nuevo spot, donde intenta explicar a sus consumidores c\u00f3mo est\u00e1 trasladando la responsabilidad ambiental a sus \u00e1reas de negocio.<\/p>\n<p>En el anuncio, rubricado por la agencia Wieden + Kennedy Portland, el espectador contempla c\u00f3mo crecen \u00e1rboles y otras especies vegetales mientras se escucha de fondo el inconfundible ruido de una impresora. As\u00ed, una voz en off susurra en el anuncio \u201c\u00bfQui\u00e9n hubiera pensado que imprimir se traducir\u00eda en m\u00e1s \u00e1rboles?\u201d.<\/p>\n<p>La frase que aparece a continuaci\u00f3n est\u00e1 sobreimpresionada en pantalla: \u201cCon HP+ regeneramos bosques por cada p\u00e1gina que imprimes\u201d. Con esto buscan visibilizar que la compa\u00f1\u00eda replanta un mill\u00f3n de acres de superficie boscosa para que crezca la misma cantidad de \u00e1rboles que se usan habitualmente durante el proceso de impresi\u00f3n.<\/p>\n<p>\u201cQuer\u00edamos que la campa\u00f1a fuera directa y estuviera revestida simult\u00e1neamente de un halo m\u00e1gico\u201d, explica Christen Brestrup, director creativo de Wieden + Kennedy Portland, en declaraciones a Muse.<\/p>\n<p>Asimismo, aseguran que huella de carbono generada durante la filmaci\u00f3n del spot fue compensada por HP mediante la plantaci\u00f3n de 40 \u00e1rboles en el Amazonas.<\/p>\n<p>\u201cContar una historia sin hacer un uso intensivo de la voz en off no es modo alguno algo nuevo. Pero hemos conseguido narrar la historia de manera innovadora. Cuando tomamos algo de la naturaleza, hay que devolv\u00e9rselo. Por eso no mostramos un solo producto de HP en el anuncio. Usamos simplemente elementos sonoros\u201d, a\u00f1ade Bertie Scrase, director creativo de Wieden + Kennedy Portland.<\/p>\n<p>https:\/\/youtu.be\/2aK2mjXEi0o<\/p>\n<p>Fuente: https:\/\/www.mercadonegro.pe\/publicidad\/campanas\/hp-imprime-arboles-en-este-spot-para-demostrar-su-responsabilidad-con-el-planeta\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa asegura que por cada hoja impresa por sus clientes ellos plantan nuevos \u00e1rboles, bajo la intenci\u00f3n de reducir su impacto en el medioambiente. La huella de carbono cero se ha convertido en la misi\u00f3n m\u00e1s importante para las empresas y HP ha decidido trasladar este mensaje a su nuevo spot, donde intenta explicar [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HP imprime \u00e1rboles en este spot para demostrar su responsabilidad con el planeta | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/hp-imprime-arboles-en-este-spot-para-demostrar-su-responsabilidad-con-el-planeta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP imprime \u00e1rboles en este spot para demostrar su responsabilidad con el planeta | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La empresa asegura que por cada hoja impresa por sus clientes ellos plantan nuevos \u00e1rboles, bajo la intenci\u00f3n de reducir su impacto en el medioambiente. La huella de carbono cero se ha convertido en la misi\u00f3n m\u00e1s importante para las empresas y HP ha decidido trasladar este mensaje a su nuevo spot, donde intenta explicar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/hp-imprime-arboles-en-este-spot-para-demostrar-su-responsabilidad-con-el-planeta\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T14:48:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/02\/hp-printing-trees-850x478-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone 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