{"id":7436,"date":"2022-02-10T14:00:26","date_gmt":"2022-02-10T19:00:26","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7436"},"modified":"2022-02-09T15:29:42","modified_gmt":"2022-02-09T20:29:42","slug":"conoce-cuanto-cuestan-30-segundos-de-publicidad-en-el-super-bowl-lvi","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/conoce-cuanto-cuestan-30-segundos-de-publicidad-en-el-super-bowl-lvi\/","title":{"rendered":"Conoce cu\u00e1nto cuestan 30 segundos de publicidad en el Super Bowl LVI"},"content":{"rendered":"<h2>La versi\u00f3n 2021 del Super Bowl fue vista por casi 100 millones de espectadores en el mundo, un n\u00famero que los organizadores esperan que se repita en esta final de la NFL, por lo que los anunciantes est\u00e1n dispuestos a pagar millones de d\u00f3lares solo por 30 segundos de espacio en TV.<\/h2>\n<p>Este domingo 13 de febrero\u00a0<strong>Los Angeles Rams y los Cincinnati Bengals<\/strong>\u00a0se enfrentar\u00e1n en el SoFI Stadium de Inglewood de California, en la gran final del\u00a0<strong>Super Bowl 2022<\/strong>\u00a0(LVI).<\/p>\n<p>Como cada a\u00f1o, adem\u00e1s del evento deportivo, la gran atracci\u00f3n es el show del medio tiempo, que este a\u00f1o contar\u00e1 con la actuaci\u00f3n de\u00a0Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige y Kendrick Lamar.<\/p>\n<p>Sin embargo, no todo tiene que ver lo visual. Adem\u00e1s de los millones de d\u00f3lares que factura la final de la NFL por conceptos de merchandising, derechos de TV y entradas, se suman los montos que ingresan por los anuncios comerciales.<\/p>\n<h2>\u00bfCu\u00e1nto cuesta un anuncio comercial en el Super Bowl 2022?<\/h2>\n<p>A medida que avanzan los a\u00f1os y la cantidad de finales de f\u00fatbol americano profesional en Estados Unidos, el monto que cobran los organizadores por<strong>\u00a030 segundos de publicidad<\/strong>\u00a0sube exponencialmente.<\/p>\n<p>El 2021, el Super Bowl LV fue visto por m\u00e1s de 96 millones de personas, seg\u00fan inform\u00f3 CBS, quienes ten\u00edan los derechos del evento. En la oportunidad, las empresas pagaron 5,5 millones de d\u00f3lares por un anuncio publicitario de medio minuto.<\/p>\n<p>Para el Super Bowl 2022, de acuerdo a\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-02-02\/super-bowl-ads-say-it-s-time-to-party-travel-after-rough-2021\" target=\"_blank\" rel=\"noopener noreferrer\">Blooberg<\/a>, los 30 segundos de anuncios alcanzaron el\u00a0<strong>valor de 6,5 millones de d\u00f3lares<\/strong>.<\/p>\n<p>La NBC (due\u00f1os de los derechos para la versi\u00f3n LVI), ya ha vendido\u00a0<strong>m\u00e1s de 70 anuncios<\/strong>, dijo Mark Marshall, presidente de publicidad y asociaciones de NBC Universal.<\/p>\n<p>Fuente: https:\/\/www.biobiochile.cl\/noticias\/economia\/actualidad-economica\/2022\/02\/09\/super-bowl-2022-conoce-cuantos-millones-cuesta-un-anuncio-publicitario.shtml<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La versi\u00f3n 2021 del Super Bowl fue vista por casi 100 millones de espectadores en el mundo, un n\u00famero que los organizadores esperan que se repita en esta final de la NFL, por lo que los anunciantes est\u00e1n dispuestos a pagar millones de d\u00f3lares solo por 30 segundos de espacio en TV. Este domingo 13 [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conoce cu\u00e1nto cuestan 30 segundos de publicidad en el Super Bowl LVI | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/conoce-cuanto-cuestan-30-segundos-de-publicidad-en-el-super-bowl-lvi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce cu\u00e1nto cuestan 30 segundos de publicidad en el Super Bowl LVI | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La versi\u00f3n 2021 del Super Bowl fue vista por casi 100 millones de espectadores en el mundo, un n\u00famero que los organizadores esperan que se repita en esta final de la NFL, por lo que los anunciantes est\u00e1n dispuestos a pagar millones de d\u00f3lares solo por 30 segundos de espacio en TV. 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Este domingo 13&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=7436"}],"version-history":[{"count":2,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7436\/revisions"}],"predecessor-version":[{"id":7439,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7436\/revisions\/7439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/7437"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=7436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=7436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=7436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}