{"id":7486,"date":"2022-02-21T14:00:02","date_gmt":"2022-02-21T19:00:02","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7486"},"modified":"2022-02-17T07:41:44","modified_gmt":"2022-02-17T12:41:44","slug":"estas-son-las-redes-sociales-con-los-tentaculos-mas-largos-engullendo-datos","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/estas-son-las-redes-sociales-con-los-tentaculos-mas-largos-engullendo-datos\/","title":{"rendered":"Estas son las redes sociales con los tent\u00e1culos m\u00e1s largos engullendo datos"},"content":{"rendered":"

Seg\u00fan un reciente estudio de la agencia especializada en publicidad URL Genius, TikTok y YouTube son las redes sociales que con mayor avidez recopilan datos de sus usuarios.<\/h2>\n
\n

No es ning\u00fan secreto que las redes sociales compilan datos a mansalva (y los utilizan a menudo con fines espurios). Pero,\u00a0\u00bfqu\u00e9 plataformas 2.0 son m\u00e1s voraces engullendo\u00a0datos?<\/strong><\/p>\n

Seg\u00fan\u00a0un reciente estudio de la agencia especializada en publicidad URL Genius,\u00a0TikTok y YouTube son las redes sociales que con mayor avidez recopilan datos de sus usuarios.<\/strong>\u00a0Sin embargo, la voracidad recogiendo datos de una y otra plataforma es de cariz totalmente distinto (y deja en bastante peor lugar a TikTok que a YouTube).<\/p>\n

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<\/div>\n<\/div>\n<\/div>\n

Mientras la filial de Google usa primordialmente los datos compilados de manera interna para mostrar a sus usuarios publicidad personalizada en base a sus intereses,\u00a0la app china comparte de manera regular los datos que colecciona con terceros.<\/strong><\/p>\n

Para llevar a cabo su informe URL Genius utiliz\u00f3 la herramienta de Apple \u00abRecord App Activity\u00bb, que permite al usuario ver\u00a0qu\u00e9 aplicaciones establecen contacto con otros dominios en el transcurso de una visita (aun antes de hacer login).<\/strong><\/p>\n

En TikTok se compilan predominantemente datos \u00abthird-party\u00bb<\/strong><\/h3>\n

URL puso bajo la lupa en su investigaci\u00f3n las apps de diez redes sociales diferentes:\u00a0YouTube, TikTok, Twitter, Telegram, LinkedIn, Instagram, Facebook, Snapchat, Messenger y WhatsApp<\/strong>.<\/p>\n

Con 14 contactos establecidos cada una, TikTok y YouTube superan con holgura al resto de aplicaciones<\/strong>, que establecen contacto con una media de 6 dominios.<\/p>\n

En el caso de\u00a0YouTube\u00a010 de las 14 conexiones establecidas por su aplicaci\u00f3n son de naturaleza \u00abfirst-party\u00bb<\/strong>, mientras que los 4 contactos restantes hacen referencia a equipos de terceros.<\/p>\n

Las conexiones \u00abthird-party\u00bb son, por su parte, las predominantes en\u00a0TikTok.\u00a0<\/strong>13 de los 14 contactos establecidos por la c\u00e9lebre red social provienen de servidores de terceros y acontecen incluso cuando el usuario selecciona de manera espec\u00edfica que no desea ser rastreado por la app (por lo cual TikTok estar\u00eda vulnerando las pol\u00edticas de privacidad de Apple).<\/p>\n

\u00abLos usuarios no pueden actualmente ver qu\u00e9 datos son compartidos con terceros y c\u00f3mo son utilizados tales datos\u00bb<\/strong>, advierten los autores del estudio.<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/redes-sociales-tentaculos-mas-largos-engullendo-datos<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Seg\u00fan un reciente estudio de la agencia especializada en publicidad URL Genius, TikTok y YouTube son las redes sociales que con mayor avidez recopilan datos de sus usuarios. No es ning\u00fan secreto que las redes sociales compilan datos a mansalva (y los utilizan a menudo con fines espurios). Pero,\u00a0\u00bfqu\u00e9 plataformas 2.0 son m\u00e1s voraces engullendo\u00a0datos? […]<\/p>\n","protected":false},"author":52,"featured_media":7487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nEstas son las redes sociales con los tent\u00e1culos m\u00e1s largos engullendo datos | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/estas-son-las-redes-sociales-con-los-tentaculos-mas-largos-engullendo-datos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estas son las redes sociales con los tent\u00e1culos m\u00e1s largos engullendo datos | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan un reciente estudio de la agencia especializada en publicidad URL Genius, TikTok y YouTube son las redes sociales que con mayor avidez recopilan datos de sus usuarios. 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