{"id":7489,"date":"2022-02-22T10:00:03","date_gmt":"2022-02-22T15:00:03","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7489"},"modified":"2022-02-21T14:38:52","modified_gmt":"2022-02-21T19:38:52","slug":"workplace-la-red-empresarial-de-meta-se-integrara-en-whatsapp-en-2022","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/workplace-la-red-empresarial-de-meta-se-integrara-en-whatsapp-en-2022\/","title":{"rendered":"Workplace, la red empresarial de Meta, se integrar\u00e1 en WhatsApp en 2022"},"content":{"rendered":"<h2 class=\"intro\">Con este movimiento, Meta quiere ayudar a las organizaciones a llegar mejor a sus trabajadores de primera l\u00ednea y evitar la desconexi\u00f3n.<\/h2>\n<div class=\"post-cn\">\n<p>Ya lo vimos durante la pandemia:\u00a0<strong>las personas que trabajan en primera l\u00ednea son esenciales<\/strong>\u00a0en cualquier sector. En la carretera, en los hospitales, en las tiendas, en las plantas de fabricaci\u00f3n o en los restaurantes, en todos estos lugares hay trabajadores que lidian con los clientes d\u00eda tras d\u00eda y, pese a su valiosa labor, muchas veces no son tan \u00abvisibles\u00bb para los altos cargos de las empresas.<\/p>\n<p>Ahora,\u00a0<strong>Meta\u00a0<\/strong>(com\u00fanmente conocida como Facebook) quiere\u00a0<strong>acercar m\u00e1s a los ejecutivos con los trabajadores de a pie<\/strong>\u00a0integrando\u00a0<strong>Workplace<\/strong>, su red social empresarial, en\u00a0<strong>WhatsApp<\/strong>, un\u00a0servicio de chat mucho m\u00e1s extendido. De esta manera, el gigante tecnol\u00f3gico pretende \u00abempoderar con informaci\u00f3n\u00bb a los trabajadores y\u00a0<strong>ayudar a las organizaciones<\/strong> a \u00abmejorar su capacidad para involucrar a su gente\u00bb.<\/p>\n<p>Esta idea ya surgi\u00f3 a principios de la pandemia, en 2020, cuando los responsables de muchas empresas tuvieron ciertas\u00a0<strong>dificultades para contactar con sus trabajadores esenciales.<\/strong>\u00a0As\u00ed, lo que empez\u00f3 como un reto de comunicaci\u00f3n interna se convirti\u00f3\u00a0en un problema global que Meta pretende solucionar con la combinaci\u00f3n de dos de sus redes sociales.<\/p>\n<p>Esta integraci\u00f3n,\u00a0<strong>prevista para 2022,<\/strong>\u00a0permitir\u00e1 a las empresas\u00a0<strong>compartir publicaciones de la empresa con los empleados<\/strong>, incluidos los de primera l\u00ednea, a trav\u00e9s de WhatsApp. \u00abCreemos que las organizaciones pueden ayudar a\u00a0<strong>mejorar su habilidad para involucrar a su gente<\/strong>\u00a0y ofrecer un gran servicio, si se conectan mejor sus trabajadores y se les dota de informaci\u00f3n\u00bb.<\/p>\n<p><strong>Ujjwal Singh, jefe de Producto de Workplace<\/strong>, asegura:\u00a0\u00abEn Workplace, creemos firmemente que las organizaciones m\u00e1s exitosas empoderan a sus empleados de primera l\u00ednea para marcar la diferencia y escuchan sus ideas. Por ello, es<strong>\u00a0decepcionante ver que sigue habiendo una clara desconexi\u00f3n<\/strong>\u00a0en 2021 entre la primera l\u00ednea y la sede central. Nuestra integraci\u00f3n con WhatsApp est\u00e1 dise\u00f1ada para ayudar a solucionar eso, para\u00a0<strong>ayudar a acercar a los empleados de primera l\u00ednea<\/strong>\u00a0a sus organizaciones y asegurar que la informaci\u00f3n que necesitan para hacer su trabajo est\u00e1 a su alcance.\u00bb<\/p>\n<\/div>\n<h2 id=\"ejemplo-de-coordinacion-gracias-a-workplace\">Ejemplo de coordinaci\u00f3n gracias a Workplace<\/h2>\n<p>Workplace, que ha sido dise\u00f1ada para intentar que las empresas se organizaran de un modo f\u00e1cil, fue de gran ayuda para algunas compa\u00f1\u00edas. Por ejemplo,<strong>\u00a0Virgin Atlantic<\/strong>\u00a0logr\u00f3 mantener conectados e informados a sus trabajadores, incluso cuando hasta 7.400 personas estaban de baja.<\/p>\n<p>Sobre esta herramienta, el\u00a0<strong>director general de Virgin Atlantic, Shai Weiss<\/strong>, dijo:\u00a0\u00abComo organizaci\u00f3n orientada a las personas y a los objetivos, la comunicaci\u00f3n abierta y transparente con los compa\u00f1eros es primordial. Nuestros equipos de primera l\u00ednea -ya sea en la tierra o en el cielo- est\u00e1n en constante movimiento; Workplace les permite seguir conectados a Virgin Atlantic, donde quiera que est\u00e9n del mundo y cuando les convenga. Lo utilizamos como un canal de noticias interno, en el que todos se re\u00fanen para compartir informaci\u00f3n, ideas y valores de una forma exclusiva de Virgin. Nuestro elemento diferenciador es nuestra gente y la vital conexi\u00f3n humana, y Workplace nos ayuda a hacerlo realidad\u00bb.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/workplace-integrara-whatsapp<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con este movimiento, Meta quiere ayudar a las organizaciones a llegar mejor a sus trabajadores de primera l\u00ednea y evitar la desconexi\u00f3n. Ya lo vimos durante la pandemia:\u00a0las personas que trabajan en primera l\u00ednea son esenciales\u00a0en cualquier sector. En la carretera, en los hospitales, en las tiendas, en las plantas de fabricaci\u00f3n o en los [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workplace, la red empresarial de Meta, se integrar\u00e1 en WhatsApp en 2022 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/workplace-la-red-empresarial-de-meta-se-integrara-en-whatsapp-en-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workplace, la red empresarial de Meta, se integrar\u00e1 en WhatsApp en 2022 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Con este movimiento, Meta quiere ayudar a las organizaciones a llegar mejor a sus trabajadores de primera l\u00ednea y evitar la desconexi\u00f3n. Ya lo vimos durante la pandemia:\u00a0las personas que trabajan en primera l\u00ednea son esenciales\u00a0en cualquier sector. 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