{"id":7517,"date":"2022-02-28T14:00:20","date_gmt":"2022-02-28T19:00:20","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7517"},"modified":"2022-02-28T08:46:50","modified_gmt":"2022-02-28T13:46:50","slug":"pinterest-presenta-nueva-funcion-de-realidad-aumentada","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/pinterest-presenta-nueva-funcion-de-realidad-aumentada\/","title":{"rendered":"Pinterest presenta nueva funci\u00f3n de realidad aumentada"},"content":{"rendered":"<p>La decoraci\u00f3n del hogar es la categor\u00eda m\u00e1s importante en esta red social, con 3.370 millones de clics de b\u00fasqueda en todo el mundo durante 2021, seg\u00fan un comunicado de la propia plataforma. La nueva funci\u00f3n Try On busca llevar la experiencia de compra del plano f\u00edsico al virtual con el objetivo de ayudar a los usuarios a visualizar nuevos productos de distintas marcas en sus espacios y convertir sus ideas en realidad desde sus\u00a0<em>smartphones<\/em>.<\/p>\n<p>Las funcionalidades de Try On, construidas a partir de\u00a0la tecnolog\u00eda de b\u00fasqueda de la c\u00e1mara Lens de Pinterest, reconocen objetos en el mundo real y se traducen en recomendaciones en l\u00ednea basadas en el reconocimiento de los mismos, productos en\u00a0<em>stock<\/em>\u00a0a trav\u00e9s de cat\u00e1logos, y los gustos de los usuarios. Los\u00a0<em>pinners\u00a0<\/em>podr\u00e1n ajustar el producto dentro de la vista de la c\u00e1mara para ver c\u00f3mo encaja en su espacio (escala) y c\u00f3mo combina con la decoraci\u00f3n de su hogar.<\/p>\n<p>Este es\u00a0el tercer producto Try On de realidad aumentada\u00a0que Pinterest ha lanzado en los \u00faltimos dos a\u00f1os,\u00a0con\u00a0Try On para barras de labios,\u00a0presentado en 2020, y\u00a0Try On para sombras de ojos, en 2021. Herramientas como estas son las que permitir\u00e1n a los Pinners adoptar lentamente la tecnolog\u00eda RA\/RV a medida que las marcas comiencen a hacer la transici\u00f3n hacia un entorno m\u00e1s centrado en el metaverso.<\/p>\n<p>La funci\u00f3n Try On para decoraci\u00f3n del hogar\u00a0se lanza primero en EE. UU.\u00a0para iOS y Android\u00a0con\u00a0tiendas como\u00a0<strong>Crate &amp; Barrel, CB2, Walmart, West Elm y Wayfair,<\/strong>\u00a0y pronto estar\u00e1 disponible a escala global.<\/p>\n<h5>El futuro de las compras mediante RA en Pinterest<\/h5>\n<p>En el \u00faltimo a\u00f1o, el n\u00famero de\u00a0<em>pinners\u00a0<\/em>que interact\u00faa con superficies comerciales en Pinterest ha seguido aumentando. Los\u00a0<em>pinners\u00a0<\/em>siguen utilizando las b\u00fasquedas visuales para comprar en Pinterest, y las b\u00fasquedas con la c\u00e1mara Lens han aumentado un 126% respecto al a\u00f1o anterior. El uso de Try On para art\u00edculos de belleza por parte de la generaci\u00f3n Z y los millenials ha aumentado un 28% y un 33% respectivament, seg\u00fan datos de Pinterest.<\/p>\n<p>\u201cDesde que comenz\u00f3 la pandemia, estamos constatando m\u00e1s compradores digitales que nunca, ya que ahora, millones de personas cuentan con opciones virtuales y m\u00f3viles para probar antes de comprar, ven recomendaciones personalizadas y re\u00fanen informaci\u00f3n como parte de su proceso de toma de decisiones. Estos comportamientos se dan en Pinterest cada d\u00eda, por lo que seguimos avanzando en tecnolog\u00edas como AR Try On y haciendo de Pinterest un destino de compras completo que lleva a la gente desde la inspiraci\u00f3n hasta la compra en cualquier lugar de la aplicaci\u00f3n\u00bb, afirma\u00a0<strong>Jeremy King, vicepresidente senior de ingenier\u00eda de Pinterest.<\/strong><\/p>\n<p>Fuente: https:\/\/www.marketingnews.es\/medios\/noticia\/1167937028405\/pinterest-presenta-nueva-funcion-de-realidad-aumentada.1.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La decoraci\u00f3n del hogar es la categor\u00eda m\u00e1s importante en esta red social, con 3.370 millones de clics de b\u00fasqueda en todo el mundo durante 2021, seg\u00fan un comunicado de la propia plataforma. La nueva funci\u00f3n Try On busca llevar la experiencia de compra del plano f\u00edsico al virtual con el objetivo de ayudar a [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest presenta nueva funci\u00f3n de realidad aumentada | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/pinterest-presenta-nueva-funcion-de-realidad-aumentada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest presenta nueva funci\u00f3n de realidad aumentada | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La decoraci\u00f3n del hogar es la categor\u00eda m\u00e1s importante en esta red social, con 3.370 millones de clics de b\u00fasqueda en todo el mundo durante 2021, seg\u00fan un comunicado de la propia plataforma. 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