{"id":7526,"date":"2022-03-02T14:00:10","date_gmt":"2022-03-02T19:00:10","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7526"},"modified":"2022-03-01T11:47:37","modified_gmt":"2022-03-01T16:47:37","slug":"pullbear-crea-un-probador-virtual-para-calzado-de-hombre","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/","title":{"rendered":"Pull&#038;Bear crea un probador virtual para calzado de hombre"},"content":{"rendered":"<p>Desde\u00a0<strong>Pull&amp;Bear<\/strong>\u00a0siguen apostando por la innovaci\u00f3n. La\u00a0marca de moda joven\u00a0del\u00a0<strong>grupo Inditex<\/strong>\u00a0utiliza la realidad aumentar para lanzar un probador virtual para que los usuarios puedan \u2018probarse\u2019 una selecci\u00f3n de calzado de chico. Esta nueva funcionalidad est\u00e1 disponible a trav\u00e9s de la app de la marca y permite conocer las tendencias m\u00e1s recientes en calzado deportivo, as\u00ed como ofrece al usuario la opci\u00f3n de comprobar si le queda bien. Su uso es muy sencillo y solo se utiliza la c\u00e1mara del tel\u00e9fono m\u00f3vil.<\/p>\n<p>Este\u00a0<em>fitting room<\/em>\u00a0virtual, habilitado en todos los mercados en los que la marca opera, est\u00e1 disponible para m\u00e1s de 30 modelos de calzado. Tras esta implantaci\u00f3n,<strong>\u00a0Pull&amp;Bear<\/strong>\u00a0anunciar\u00e1 pr\u00f3ximamente su extensi\u00f3n a la secci\u00f3n de\u00a0<em>sneakers<\/em>\u00a0de chica.<\/p>\n<p>ddd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde\u00a0Pull&amp;Bear\u00a0siguen apostando por la innovaci\u00f3n. La\u00a0marca de moda joven\u00a0del\u00a0grupo Inditex\u00a0utiliza la realidad aumentar para lanzar un probador virtual para que los usuarios puedan \u2018probarse\u2019 una selecci\u00f3n de calzado de chico. Esta nueva funcionalidad est\u00e1 disponible a trav\u00e9s de la app de la marca y permite conocer las tendencias m\u00e1s recientes en calzado deportivo, as\u00ed como [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pull&amp;Bear crea un probador virtual para calzado de hombre | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pull&amp;Bear crea un probador virtual para calzado de hombre | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Desde\u00a0Pull&amp;Bear\u00a0siguen apostando por la innovaci\u00f3n. La\u00a0marca de moda joven\u00a0del\u00a0grupo Inditex\u00a0utiliza la realidad aumentar para lanzar un probador virtual para que los usuarios puedan \u2018probarse\u2019 una selecci\u00f3n de calzado de chico. Esta nueva funcionalidad est\u00e1 disponible a trav\u00e9s de la app de la marca y permite conocer las tendencias m\u00e1s recientes en calzado deportivo, as\u00ed como [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-02T19:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Pull&#038;Bear crea un probador virtual para calzado de hombre\",\"datePublished\":\"2022-03-02T19:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/\"},\"wordCount\":152,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/\",\"name\":\"Pull&Bear crea un probador virtual para calzado de hombre | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png\",\"datePublished\":\"2022-03-02T19:00:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png\",\"width\":530,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pull&#038;Bear crea un probador virtual para calzado de hombre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pull&Bear crea un probador virtual para calzado de hombre | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/","og_locale":"es_ES","og_type":"article","og_title":"Pull&Bear crea un probador virtual para calzado de hombre | Marketing Zone Icesi","og_description":"Desde\u00a0Pull&amp;Bear\u00a0siguen apostando por la innovaci\u00f3n. La\u00a0marca de moda joven\u00a0del\u00a0grupo Inditex\u00a0utiliza la realidad aumentar para lanzar un probador virtual para que los usuarios puedan \u2018probarse\u2019 una selecci\u00f3n de calzado de chico. Esta nueva funcionalidad est\u00e1 disponible a trav\u00e9s de la app de la marca y permite conocer las tendencias m\u00e1s recientes en calzado deportivo, as\u00ed como [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2022-03-02T19:00:10+00:00","og_image":[{"width":530,"height":300,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png","type":"image\/png"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Pull&#038;Bear crea un probador virtual para calzado de hombre","datePublished":"2022-03-02T19:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/"},"wordCount":152,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/","name":"Pull&Bear crea un probador virtual para calzado de hombre | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png","datePublished":"2022-03-02T19:00:10+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png","width":530,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/pullbear-crea-un-probador-virtual-para-calzado-de-hombre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Pull&#038;Bear crea un probador virtual para calzado de hombre"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png",530,300,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1-150x150.png",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1-300x170.png",300,170,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png",530,300,false],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png",530,300,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png",530,300,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/03\/67-1.png",530,300,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Desde\u00a0Pull&amp;Bear\u00a0siguen apostando por la innovaci\u00f3n. La\u00a0marca de moda joven\u00a0del\u00a0grupo Inditex\u00a0utiliza la realidad aumentar para lanzar un probador virtual para que los usuarios puedan \u2018probarse\u2019 una selecci\u00f3n de calzado de chico. Esta nueva funcionalidad est\u00e1 disponible a trav\u00e9s de la app de la marca y permite conocer las tendencias m\u00e1s recientes en calzado deportivo, as\u00ed como&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=7526"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7526\/revisions"}],"predecessor-version":[{"id":7534,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/7526\/revisions\/7534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/7533"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=7526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=7526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=7526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}