{"id":7538,"date":"2022-03-03T14:00:33","date_gmt":"2022-03-03T19:00:33","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7538"},"modified":"2022-03-02T17:24:47","modified_gmt":"2022-03-02T22:24:47","slug":"el-dulce-sabor-de-hershey-tiene-nueva-head-de-marketing","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-dulce-sabor-de-hershey-tiene-nueva-head-de-marketing\/","title":{"rendered":"El dulce sabor de HERSHEY tiene nueva head de marketing"},"content":{"rendered":"<p><strong>Hershey<\/strong>\u00a0anunci\u00f3 que el poder femenino llega a su departamento de marketing, ello con la incorporaci\u00f3n de\u00a0<strong>Camila Ribeiro<\/strong>\u00a0quien a partir de ahora ser\u00e1 su nueva<strong>\u00a0Head de Marketing LATAM<\/strong>.<\/p>\n<p><strong>Larissa Diniz<\/strong>\u00a0Gerente General de LATAM de\u00a0<strong>Hershey<\/strong>\u00a0indic\u00f3 sobre la incorporaci\u00f3n: \u00ab<em>Camila ha trabajado en marcas globales y mercados internacionales a lo largo de su carrera. Ello le ha proporcionado una s\u00f3lida comprensi\u00f3n estrat\u00e9gica. Adem\u00e1s una mirada a la din\u00e1mica del consumidor. La innovaci\u00f3n de impacto, la construcci\u00f3n de nuevas ocasiones. Tambi\u00e9n el fortalecimiento de la marca ser\u00e1n parte de este nuevo desaf\u00edo que asume. Asimismo, el liderazgo de un equipo multicultural y diverso<\/em>\u00ab.<\/p>\n<p><strong>Ribeiro<\/strong>\u00a0reportar\u00e1 directamente a la Gerente General de LATAM de<strong>\u00a0Hershey<\/strong>,\u00a0<strong>Larissa Diniz<\/strong>, quien anteriormente fung\u00eda como Directora de Marketing para Am\u00e9rica Latina. Por otro lado, la llegada de Camila fortalece la presencia de mujeres en Hershey.<\/p>\n<p>Ahora en\u00a0la firma\u00a0el capital humano femenino representa el 52% del total de la plantilla. Adem\u00e1s, la firma tiene un 57% de mujeres en el liderazgo.<\/p>\n<p>Camila Ribeiro es licenciada en Comunicaci\u00f3n Social, Publicidad y Marketing de la ESPM. Adem\u00e1s tiene formaci\u00f3n ejecutiva de la Funda\u00e7\u00e3o Get\u00falio Vargas en Film &amp; Tele Film &amp; Television Business. Esta profesional tiene un historial de \u00e9xito y s\u00f3lidas experiencias en innovaci\u00f3n, branding, comunicaci\u00f3n, digital y desarrollo de planes estrat\u00e9gicos.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: https:\/\/prnoticias.com\/2022\/02\/09\/el-dulce-sabor-de-hershey-tiene-nueva-head-de-marketing\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hershey\u00a0anunci\u00f3 que el poder femenino llega a su departamento de marketing, ello con la incorporaci\u00f3n de\u00a0Camila Ribeiro\u00a0quien a partir de ahora ser\u00e1 su nueva\u00a0Head de Marketing LATAM. Larissa Diniz\u00a0Gerente General de LATAM de\u00a0Hershey\u00a0indic\u00f3 sobre la incorporaci\u00f3n: \u00abCamila ha trabajado en marcas globales y mercados internacionales a lo largo de su carrera. Ello le ha proporcionado [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El dulce sabor de HERSHEY tiene nueva head de marketing | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-dulce-sabor-de-hershey-tiene-nueva-head-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El dulce sabor de HERSHEY tiene nueva head de marketing | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Hershey\u00a0anunci\u00f3 que el poder femenino llega a su departamento de marketing, ello con la incorporaci\u00f3n de\u00a0Camila Ribeiro\u00a0quien a partir de ahora ser\u00e1 su nueva\u00a0Head de Marketing LATAM. 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