Los factores que incentivaron el lanzamiento de la Avena Esencial fueron las tendencias a tener una alimentaci\u00f3n saludable; dietas ricas en nutrientes y con sabores naturales.\u00a0 Seg\u00fan report\u00f3 la compa\u00f1\u00eda, los l\u00e1cteos ganaron relevancia en este campo por su alto valor nutricional.<\/p>\n
\u201cEn Alpina seguimos innovando para acercarnos a nuestros consumidores, mientras continuamos teniendo como prioridad la nutrici\u00f3n de las familias colombianas. Con este lanzamiento queremos apalancar nuestra capacidad de responder a las necesidades del colombiano activo y en\u00e9rgico para ofrecerle nuevas alternativas para empezar su rutina con energ\u00eda y valor nutricional\u201d, indic\u00f3 el comunicado oficial.<\/p><\/blockquote>\n
Lo que busca Alpina con la nueva Avena Esencial es acompa\u00f1ar a las personas en el inicio del d\u00eda; el producto est\u00e1 dirigido a quienes inician jornadas temprano y buscan alimentos f\u00e1ciles de consumir, y a su vez, nutritivos. Asimismo, con la presentaci\u00f3n familiar de mil gramos, la compa\u00f1\u00eda busca entrar a los hogares colombianos para hacer parte del desayuno.<\/p>\n
Por otra parte, la fresa que da el sabor a la Avena Esencial es comprada a\u00a0mujeres proveedoras locales de una cooperativa que emplea a 50 madres de familia. As\u00ed, la compa\u00f1\u00eda\u00a0explica que apalanca el empoderamiento de la mujer agricultora en Colombia.<\/p>\n
Alpina contin\u00faa trabajando por su prop\u00f3sito superior de nutrir un mundo m\u00e1s sostenible para darle sabor a la vida, concluy\u00f3 la compa\u00f1\u00eda.<\/p>\n
Fuente: https:\/\/revistapym.com.co\/mercadeo\/alpina-lanza-la-nueva-avena-esencial-para-personas-con-rutinas-extensas<\/p>\n","protected":false},"excerpt":{"rendered":"
El producto se lanza como respuesta a las tendencias de consumo en la actualidad y est\u00e1 dirigido a personas que inician las jornadas temprano y necesitan energ\u00eda para rutinas largas. En febrero de 2022, Alpina revel\u00f3 el lanzamiento de la nueva Avena Esencial, la nueva integrante del portafolio de Avena Alpina. Se trata de un […]<\/p>\n","protected":false},"author":52,"featured_media":7562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\n
Alpina lanza la nueva Avena Esencial para personas con rutinas extensas | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/alpina-lanza-la-nueva-avena-esencial-para-personas-con-rutinas-extensas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpina lanza la nueva Avena Esencial para personas con rutinas extensas | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El producto se lanza como respuesta a las tendencias de consumo en la actualidad y est\u00e1 dirigido a personas que inician las jornadas temprano y necesitan energ\u00eda para rutinas largas. En febrero de 2022, Alpina revel\u00f3 el lanzamiento de la nueva Avena Esencial, la nueva integrante del portafolio de Avena Alpina. 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