{"id":7584,"date":"2022-03-14T10:00:42","date_gmt":"2022-03-14T15:00:42","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7584"},"modified":"2022-03-14T08:22:20","modified_gmt":"2022-03-14T13:22:20","slug":"para-que-sirve-el-email-marketing","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/para-que-sirve-el-email-marketing\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve el email marketing?"},"content":{"rendered":"
\n

El <\/span>email marketing<\/strong>\u00a0es una estrategia de mercadotecnia digital que consiste en el env\u00edo de mensajes a suscriptores o leads, es decir, personas que han dejado su direcci\u00f3n de correo y que por ello han pasado a forma parte de una base de datos.<\/span><\/h2>\n<\/div>\n
\n
\n

El objetivo de esta estrategia depende de lo que cada empresa pretenda lograr. Por ejemplo, puede tener un prop\u00f3sito informativo o de ventas, entre muchos otros. Estos est\u00e1n muy relacionados con la utilidad del email marketing, es decir, para qu\u00e9 sirve.<\/p>\n

\u00bfPara qu\u00e9 usan el email marketing las empresas?<\/strong><\/p>\n

Vali\u00e9ndose de\u00a0plataformas de email marketing<\/strong>, las empresas y marcas usan el email marketing de distintas maneras, veamos algunas de las m\u00e1s comunes:<\/p>\n

Mantener el contacto con los clientes<\/strong><\/p>\n

Cuando una persona decide dejar su correo electr\u00f3nico, la empresa tiene un canal de comunicaci\u00f3n con ella, un medio que le permitir\u00e1 mantener el contacto para darle m\u00e1s informaci\u00f3n o conocer sus gustos y preferencias. Adem\u00e1s, se suelen enviar mensajes en fechas especiales y hacer acciones para fidelizarlo, esto es, que vuelvan a comprar.<\/p>\n

Generar conversiones<\/strong><\/p>\n

Todo negocio tiene como objetivo facturar m\u00e1s y en esto ayuda el email marketing. Se supone que cuando una persona decide suscribirse a un bolet\u00edn es porque tiene por lo menos un poco de inter\u00e9s en \u00e9l y la empresa, as\u00ed que enviarle correos con llamadas a la acci\u00f3n es provechoso ya que se puede sentir atra\u00eddo por lo que se ofrece. Las conversiones pueden ser m\u00e1s ventas, visitas un sitio web, una descarga o cualquier otra que la marca considere necesaria.<\/p>\n

Compartir noticias y novedades<\/strong><\/p>\n

Cuando se trata de\u00a0hacer mailing<\/strong>, como tambi\u00e9n se le conoce al email marketing, las marcas suelen usarlo para mantener al d\u00eda a la clientela con el lanzamiento de nuevos productos, actualizaciones, nuevo contenido publicado en la web, ofertas y promociones especiales. De hecho, este es uno de los usos m\u00e1s comunes de las marcas que env\u00edan peri\u00f3dicamente las ofertas, por ejemplo, cada semana.<\/p>\n

Obtener feedback<\/strong><\/p>\n

Cuando una empresa quiere saber lo que los clientes dicen de ella, se valen de diferentes herramientas, entre ellas el correo electr\u00f3nico que puede ayudar a recopilar opiniones y valoraciones. Es com\u00fan que despu\u00e9s que una persona compra un producto o adquiere un servicio, se le haga llegar un correo en el que se incluya una breve encuesta de satisfacci\u00f3n tanto con el producto como con la atenci\u00f3n que se le ha prestado, de esta manera, se obtiene la tan necesaria retroalimentaci\u00f3n.<\/p>\n

Hacer marketing de contenidos<\/strong><\/p>\n

El email marketing forma parte del marketing de contenidos, esto es, la creaci\u00f3n de texto y otros formatos que atraigan de forma natural a los clientes. A trav\u00e9s del correo, puedes enviar informaci\u00f3n de valor a tus usuarios, alimentar en ellos la necesidad de aquello que ofreces y finalmente, convertirlos en clientes.<\/p>\n

Como vemos, el email marketing es una excelente opci\u00f3n a la hora de querer llegar a una audiencia calificada, mantener el contacto con esta y vender m\u00e1s. Su aplicaci\u00f3n por parte de grandes empresas y marcas deja claro que resulta muy beneficioso.<\/p>\n

Fuente: https:\/\/andaluciainformacion.es\/sociedad\/1034079\/para-que-sirve-el-email-marketing\/#!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El email marketing\u00a0es una estrategia de mercadotecnia digital que consiste en el env\u00edo de mensajes a suscriptores o leads, es decir, personas que han dejado su direcci\u00f3n de correo y que por ello han pasado a forma parte de una base de datos. El objetivo de esta estrategia depende de lo que cada empresa pretenda […]<\/p>\n","protected":false},"author":52,"featured_media":7585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\n\u00bfPara qu\u00e9 sirve el email marketing? | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/para-que-sirve-el-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 sirve el email marketing? | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El email marketing\u00a0es una estrategia de mercadotecnia digital que consiste en el env\u00edo de mensajes a suscriptores o leads, es decir, personas que han dejado su direcci\u00f3n de correo y que por ello han pasado a forma parte de una base de datos. 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