{"id":7605,"date":"2022-03-17T14:00:30","date_gmt":"2022-03-17T19:00:30","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7605"},"modified":"2022-03-16T08:32:48","modified_gmt":"2022-03-16T13:32:48","slug":"la-importancia-de-la-industria-cosmetica-en-latinoamerica-camila-hernandez-catalina-luna-y-sarai-barrios","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-importancia-de-la-industria-cosmetica-en-latinoamerica-camila-hernandez-catalina-luna-y-sarai-barrios\/","title":{"rendered":"La importancia de la industria cosm\u00e9tica en Latinoam\u00e9rica &#8211; Camila Hern\u00e1ndez, Catalina Luna y Sarai Barrios"},"content":{"rendered":"<h2><strong>La industria cosm\u00e9tica en Latinoam\u00e9rica se ha posicionado como una de las actividades econ\u00f3micas m\u00e1s relevantes del sector. En este art\u00edculo hablaremos de la importancia de comprender la comercializaci\u00f3n y consumo de esta industria en la regi\u00f3n. <\/strong><\/h2>\n<p><strong>El avance de Latinoam\u00e9rica en la cosmetolog\u00eda ha generado un gran impacto. Por tanto, se ha posicionado como una de las regiones con mayor crecimiento en ventas de productos de belleza y cuidado de piel, generando ganancias de alrededor de 80.000 millones de d\u00f3lares<\/strong>; siendo las mujeres latinas las segundas consumidoras m\u00e1s activas en esta industria, despu\u00e9s de Asia. Esto se evidencia en las ventas directas de Latinoam\u00e9rica y Norteam\u00e9rica que abarcan el 20% del mercado mundial. El principal modelo de ventas es a trav\u00e9s de cat\u00e1logo, <strong>en donde las multinacionales como: Natura, Belcorp y Avon, son las l\u00edderes de este mercado<\/strong>.<\/p>\n<p><strong>Seg\u00fan la investigaci\u00f3n <\/strong><strong>de la firma NPD<\/strong> ha identificado que los consumidores millennials utilizan al menos 6 productos de <em>skincare <\/em>en su d\u00eda a d\u00eda, por ello las industrias de cosm\u00e9ticos est\u00e1n impulsando la producci\u00f3n de cremas rejuvenecedoras y cosm\u00e9ticos antienvejecimiento que han fomentado el crecimiento de esta actividad econ\u00f3mica.<\/p>\n<p>Ahora, <strong>\u00bfC\u00f3mo la industria cosm\u00e9tica se puede ver influenciada por diferentes mecanismos digitales?<\/strong> Actualmente tenemos que las redes sociales son una herramienta fundamental dentro del <em>marketing<\/em> digital, medio por el que las promociones de productos cosm\u00e9ticos con tan solo dar \u201cclic\u201d obtienen miles de vistas. No obstante, los <em>influencers<\/em> tambi\u00e9n hacen parte de este tipo de <em>marketing<\/em>, siendo un gran apoyo en esta nueva era, ya que se logra tener una relaci\u00f3n m\u00e1s cercana y directa hacia los consumidores. Lo anterior se muestra en la redirecci\u00f3n de inversi\u00f3n sobre medios de publicidad tradicional, hacia plataformas como YouTube e Instagram, por parte de dicha industria (New York Times,2017); y Latinoam\u00e9rica no es la excepci\u00f3n de este fen\u00f3meno.<\/p>\n<p>Actualmente, las marcas no solo buscan crear contenido para los consumidores sino hacer alusi\u00f3n a la creatividad, calidad y la creaci\u00f3n de conexiones emocionales con el mercado, logrando interacciones directas para la toma de decisiones.<\/p>\n<p><strong>Camila Hern\u00e1ndez<\/strong><\/p>\n<p><strong> Catalina Luna <\/strong><\/p>\n<p><strong>Sarai Barrios<\/strong><\/p>\n<p><strong>Estudiantes de la materia de Individuos, sociedad y consumo.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La industria cosm\u00e9tica en Latinoam\u00e9rica se ha posicionado como una de las actividades econ\u00f3micas m\u00e1s relevantes del sector. En este art\u00edculo hablaremos de la importancia de comprender la comercializaci\u00f3n y consumo de esta industria en la regi\u00f3n. El avance de Latinoam\u00e9rica en la cosmetolog\u00eda ha generado un gran impacto. Por tanto, se ha posicionado como [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58,60],"tags":[],"class_list":["post-7605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia de la industria cosm\u00e9tica en Latinoam\u00e9rica - Camila Hern\u00e1ndez, Catalina Luna y Sarai Barrios | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-importancia-de-la-industria-cosmetica-en-latinoamerica-camila-hernandez-catalina-luna-y-sarai-barrios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de la industria cosm\u00e9tica en Latinoam\u00e9rica - Camila Hern\u00e1ndez, Catalina Luna y Sarai Barrios | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La industria cosm\u00e9tica en Latinoam\u00e9rica se ha posicionado como una de las actividades econ\u00f3micas m\u00e1s relevantes del sector. 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