{"id":7638,"date":"2022-03-25T10:00:32","date_gmt":"2022-03-25T15:00:32","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7638"},"modified":"2022-03-22T14:53:32","modified_gmt":"2022-03-22T19:53:32","slug":"el-comercio-a-traves-de-whatsapp-se-multiplicara-por-seis-durante-2022","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-comercio-a-traves-de-whatsapp-se-multiplicara-por-seis-durante-2022\/","title":{"rendered":"El comercio a trav\u00e9s de WhatsApp se multiplicar\u00e1 por seis durante 2022"},"content":{"rendered":"<div class=\"elementor-element elementor-element-3d09b315 elementor-widget elementor-widget-text-editor\" data-id=\"3d09b315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<h2><strong>ENTRE LOS BENEFICIOS QUE APORTA AL CONSUMIDOR SE ENCUENTRA LA COMODIDAD, LA INMEDIATEZ Y LA PERSONALIZACI\u00d3N EN LA ATENCI\u00d3N<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-7743d61f z4-post-metadata elementor-widget elementor-widget-post-info\" data-id=\"7743d61f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n<div class=\"elementor-widget-container\">\n<p>La pandemia ha cambiado muchos de nuestros h\u00e1bitos y preferencias, y el eCommerce se ha visto influido por este cambio de manera inmediata. El nuevo comercio conversacional garantiza m\u00faltiples beneficios al consumidor-comprador entre los cuales se encuentran la comodidad, inmediatez, personalizaci\u00f3n del servicio y cercan\u00eda.<\/p>\n<p>Seg\u00fan datos de la startup espa\u00f1ola\u00a0<strong>GUS<\/strong>, la atenci\u00f3n al cliente con soluciones como la inteligencia artificial y mensajer\u00eda instant\u00e1nea permite aumentar la satisfacci\u00f3n y aumentar las ventas hasta un 65 %. Este nuevo mercado, seg\u00fan un informe de la Boston Consulting Group (BCG), alcanzar\u00eda los 130.000 millones de d\u00f3lares para el a\u00f1o 2025.<\/p>\n<p>Otro de los beneficios que garantiza el\u00a0<strong>cCommerce\u00a0<\/strong>es que la inversi\u00f3n de conocimientos tecnol\u00f3gicos del comprador es m\u00ednima, debido a que utiliza los mismos canales de comunicaci\u00f3n tanto para realizar una compra online como para interactuar con familiares y amigos. El \u00faltimo estudio de investigaci\u00f3n de mensajer\u00eda empresarial de\u00a0<strong>Whatsapp<\/strong>\u00a0asegura que el 75% de los usuarios prefieren comunicarse con las empresas de la misma manera que lo hacen con sus familiares y amigos.<\/p>\n<p>Actualmente, existen 15 mil millones de dispositivos m\u00f3viles en funcionamiento a nivel mundial, lo que supone una oportunidad esencial para el comercio conversacional. Los usuarios pasan una media de dos horas al d\u00eda con su smartphone, mayoritariamente haciendo uso de las aplicaciones WhatsApp y Facebook, los principales canales de mensajer\u00eda del comercio conversacional, lo que permite efectuar una comunicaci\u00f3n c\u00f3moda, directa y efectiva.<\/p>\n<p>Diferentes estudios afirman que 8 de cada 10 personas nunca han hecho una compra\u00a0<em>online<\/em>, por lo que el\u00a0<strong>cCommerce\u00a0<\/strong>proporciona al comprador seguridad frente a otros canales de atenci\u00f3n al cliente.<\/p>\n<p>El comercio conversacional se ha convertido en una de las tendencias m\u00e1s relevantes a nivel mundial, tanto es as\u00ed que\u00a0<strong>WhatsApp\u00a0<\/strong>ha incorporado una nueva funci\u00f3n dentro de su actividad. Se trata de un perfil para empresas que garantiza al consumidor todas las comodidades: horario laboral, localizaci\u00f3n, enlace a p\u00e1gina web, creaci\u00f3n de un cat\u00e1logo de productos, etc.<\/p>\n<p>El objetivo del\u00a0<strong>cCommerce\u00a0<\/strong>estar\u00eda m\u00e1s enfocado a la fidelizaci\u00f3n de clientes que a la mera compra de productos o contrataci\u00f3n de servicios, ya que a trav\u00e9s de la transacci\u00f3n empresa-consumidor se estar\u00eda creando una relaci\u00f3n directa y de confianza para ambas partes.<\/p>\n<p>Seg\u00fan tambi\u00e9n los datos aportados por la plataforma de negocio de\u00a0<strong>WhatsApp<\/strong>, entre las ventajas de este nuevo servicio se encuentran la mayor cualificaci\u00f3n de clientes potenciales en comparaci\u00f3n con otros canales (40%), as\u00ed como la disminuci\u00f3n costes de adquisici\u00f3n (5%).<\/p>\n<blockquote class=\"wp-block-quote\"><p>\u201cLos canales de mensajer\u00eda instant\u00e1nea de terceros como WhatsApp o Facebook Messenger ya han sido ampliamente aceptados en el mercado global, lo que los hace ideales para\u00a0 que las empresas ofrezcan sus servicios\u201d, explica\u00a0<strong>Jaime Navarro<\/strong>, CEO de\u00a0<strong>Gus<\/strong>, segunda empresa espa\u00f1ola que logra formar parte del club global de Business Solution Providers Oficiales de Whatssapp y que ofrece este servicio. Y a\u00f1ade que en los pr\u00f3ximos a\u00f1os el 90 % del comercio conversacional tendr\u00e1 lugar a trav\u00e9s de apps de mensajer\u00eda instant\u00e1nea como WhatsApp Business API.<\/p><\/blockquote>\n<p>Fuente: https:\/\/prnoticias.com\/2022\/03\/22\/el-comercio-a-traves-de-whatsapp-se-multiplicara-por-seis-durante-2022\/<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ENTRE LOS BENEFICIOS QUE APORTA AL CONSUMIDOR SE ENCUENTRA LA COMODIDAD, LA INMEDIATEZ Y LA PERSONALIZACI\u00d3N EN LA ATENCI\u00d3N La pandemia ha cambiado muchos de nuestros h\u00e1bitos y preferencias, y el eCommerce se ha visto influido por este cambio de manera inmediata. El nuevo comercio conversacional garantiza m\u00faltiples beneficios al consumidor-comprador entre los cuales se [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El comercio a trav\u00e9s de WhatsApp se multiplicar\u00e1 por seis durante 2022 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-comercio-a-traves-de-whatsapp-se-multiplicara-por-seis-durante-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio a trav\u00e9s de WhatsApp se multiplicar\u00e1 por seis durante 2022 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"ENTRE LOS BENEFICIOS QUE APORTA AL CONSUMIDOR SE ENCUENTRA LA COMODIDAD, LA INMEDIATEZ Y LA PERSONALIZACI\u00d3N EN LA ATENCI\u00d3N La pandemia ha cambiado muchos de nuestros h\u00e1bitos y preferencias, y el eCommerce se ha visto influido por este cambio de manera inmediata. 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