{"id":7655,"date":"2022-03-29T09:22:50","date_gmt":"2022-03-29T14:22:50","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7655"},"modified":"2022-03-29T09:20:01","modified_gmt":"2022-03-29T14:20:01","slug":"oscar-mayer-denuncia-la-brecha-de-genero-en-los-oscar-aludiendo-a-su-querencia-por-las-salchichas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/oscar-mayer-denuncia-la-brecha-de-genero-en-los-oscar-aludiendo-a-su-querencia-por-las-salchichas\/","title":{"rendered":"Oscar Mayer denuncia la brecha de g\u00e9nero en los Oscar aludiendo a su querencia por las \u00absalchichas\u00bb"},"content":{"rendered":"<h2 class=\"intro\">Oscar Mayer ha lanzado una campa\u00f1a en la que saca los colores a la Academia por su vergonzante querencia por las \u00absalchichas\u00bb a la hora de condecorar a los mejores directores.<\/h2>\n<div class=\"post-cn\">\n<p>La categor\u00eda a la mejor direcci\u00f3n de\u00a0los Oscar\u00a0rezuma testosterona por todos los poros y parece casi vetada a las mujeres.\u00a0<strong>Solo tres f\u00e9minas se han alzado con esta estatuilla en toda la historia de los premios otorgados por la Academia de las Artes y las Ciencias Cinematogr\u00e1ficas<\/strong>. Y eso que en las dos \u00faltimas ediciones de los Oscar el galard\u00f3n a la mejor direcci\u00f3n ha reca\u00eddo en manos de sendas mujeres: Chlo\u00e9 Zhao por\u00a0<em>Nomadland<\/em>\u00a0en 2021 y Jane Campion por\u00a0<em>El poder del perro<\/em>\u00a0en 2022. La primera directora en alzarse con el Oscar a la mejor direcci\u00f3n fue Kathryn Bigelow por\u00a0<em>Hurt Locker<\/em>\u00a0en 2010.<\/p>\n<p>Aunque el Oscar a la mejor direcci\u00f3n ha tenido finalmente este a\u00f1o acento femenino,\u00a0<strong>Oscar Mayer ha lanzado una campa\u00f1a en la que saca los colores a la Academia por su vergonzante querencia por las \u00absalchichas\u00bb a la hora de condecorar a los mejores directores.<\/strong><\/p>\n<p>En las inmediaciones del Dolby Theatre de Hollywood, donde ha tenido lugar esta noche la ceremonia de los Oscar, la c\u00e9lebre marca de charcuter\u00eda ha emplazado publicidad exterior con el siguiente mensaje:\u00a0<strong>\u00abYou\u2019re 46 times more likely to take home a director win if you have a Wiener\u00bb<\/strong>. Y ha desplegado asimismo dos \u00abWienermobile\u00bb con id\u00e9ntico mensaje en los alrededores del Dolby Theatre.<\/p>\n<p><strong>Esta campa\u00f1a viene adem\u00e1s de la mano de un firme compromiso por parte de Oscar Mayer<\/strong>, que quiere predicar con el ejemplo y colgarse del brazo de m\u00e1s directoras en sus anuncios de ahora en adelante. La compa\u00f1\u00eda se ha comprometido a que el 50% de los directores de sus spots sean mujeres a partir de este mismo a\u00f1o.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">This Oscar wants to see more gender parity. We&#39;re proud to commit to hiring 50% female-identifying directors for our commercials in 2022 and beyond. <a href=\"https:\/\/t.co\/Sb5DbsMOnc\">pic.twitter.com\/Sb5DbsMOnc<\/a><\/p>\n<p>&mdash; Oscar Mayer (@oscarmayer) <a href=\"https:\/\/twitter.com\/oscarmayer\/status\/1507103390530162693?ref_src=twsrc%5Etfw\">March 24, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/oscar-mayer-denuncia-brecha-genero-oscar<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Oscar Mayer ha lanzado una campa\u00f1a en la que saca los colores a la Academia por su vergonzante querencia por las \u00absalchichas\u00bb a la hora de condecorar a los mejores directores. La categor\u00eda a la mejor direcci\u00f3n de\u00a0los Oscar\u00a0rezuma testosterona por todos los poros y parece casi vetada a las mujeres.\u00a0Solo tres f\u00e9minas se han [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oscar Mayer denuncia la brecha de g\u00e9nero en los Oscar aludiendo a su querencia por las &quot;salchichas&quot; | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/oscar-mayer-denuncia-la-brecha-de-genero-en-los-oscar-aludiendo-a-su-querencia-por-las-salchichas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oscar Mayer denuncia la brecha de g\u00e9nero en los Oscar aludiendo a su querencia por las &quot;salchichas&quot; | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Oscar Mayer ha lanzado una campa\u00f1a en la que saca los colores a la Academia por su vergonzante querencia por las \u00absalchichas\u00bb a la hora de condecorar a los mejores directores. 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