{"id":7671,"date":"2022-03-30T14:00:40","date_gmt":"2022-03-30T19:00:40","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7671"},"modified":"2022-03-30T09:30:54","modified_gmt":"2022-03-30T14:30:54","slug":"banco-de-bogota-lanza-historico-credito-para-conectar-a-los-jovenes-con-el-festival-estereo-picnic-2022","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/banco-de-bogota-lanza-historico-credito-para-conectar-a-los-jovenes-con-el-festival-estereo-picnic-2022\/","title":{"rendered":"Banco de Bogot\u00e1 lanza hist\u00f3rico cr\u00e9dito para conectar a los j\u00f3venes con el Festival Est\u00e9reo Picnic 2022"},"content":{"rendered":"<p><em>El Banco de Bogot\u00e1 anunci\u00f3 su apoyo al regreso del Festival Est\u00e9reo Picnic 2022 creando, entre otras impactantes activaciones, una l\u00ednea de cr\u00e9dito cien por ciento digital y con la tasa de inter\u00e9s m\u00e1s baja de su historia para sus asistentes.<\/em><\/p>\n<p>El Festival Est\u00e9reo Picnic (FEP), hoy consolidado como uno de los festivales de m\u00fasica m\u00e1s importantes del continente, espera congregar en 2022 a m\u00e1s de 120.000 personas entre el 25 y 27 de marzo en Bogot\u00e1. Sus asistentes son mayormente j\u00f3venes que comparten muchas caracter\u00edsticas, entre ellas, una particular resistencia al sistema financiero colombiano.<\/p>\n<p>Entonces \u00bfc\u00f3mo insertar la marca de un banco al\u00a0festival? El reto, seg\u00fan explica Alejandro G\u00f3mez, director creativo de la campa\u00f1a, es no pretender disfrazar al banco dentro del evento esperando que los asistentes cambien su opini\u00f3n instant\u00e1neamente.<\/p>\n<blockquote><p>\u201cPor eso decidimos actuar como un banco y hacer lo que \u00e9l mejor sabe hacer: un producto financiero, pero esta vez pensado exclusivamente para el evento y los fan\u00e1ticos de la m\u00fasica. El primer cr\u00e9dito en el mundo que te presta para el ticket de un festival\u201d comenta.<\/p><\/blockquote>\n<p>El cr\u00e9dito, 100 % digital con una tasa especial de 1.50 % N.M.V, financiar\u00e1 montos desde $400.000 hasta $20.000.000 ($USD 100 \u2013 $USD 5000) con plazos de pago que van desde los 12 hasta 72 meses. Estar\u00e1 vigente hasta el pr\u00f3ximo 27 de marzo.<\/p>\n<blockquote><p>\u201cEl primer cr\u00e9dito de una generaci\u00f3n y el primer contacto de muchos con un banco, un cr\u00e9dito con la tasa de inter\u00e9s m\u00e1s baja en la historia del banco, que se pide de forma digital y que se aprueba y desembolsa en 10 minutos\u201d, agrega G\u00f3mez.<\/p><\/blockquote>\n<h5>La entidad financiera tambi\u00e9n har\u00e1 parte del Festival Est\u00e9reo Picnic 2022 ofreciendo una pasarela de pagos para evitar el uso de efectivo dentro del evento. Entregar\u00e1, adem\u00e1s, del\u00a0<strong><em>Escenario Banco de Bogot\u00e1<\/em><\/strong>, una plataforma que impulsa artistas locales y que cuenta con la participaci\u00f3n de Urdaneta, Diamante El\u00e9ctrico, The Drums, King Gizzard &amp; The Lizard Wizard, entre otros, y pondr\u00e1 a disposici\u00f3n de clientes y no clientes de la entidad, una zona de experiencias.<\/h5>\n<blockquote><p>\u201cCreo que con esta iniciativa logramos que la marca del Banco de Bogot\u00e1 sea relevante en un momento donde se necesita que las marcas entendieran que la gente tiene mucha euforia de salir, pero viene de una pandemia\u201d concluy\u00f3 Daniel Osorio, director ejecutivo de Bombai, agencia a cargo.<\/p><\/blockquote>\n<p>La campa\u00f1a gr\u00e1fica ya puede verse en plataformas digitales y en las calles de Bogot\u00e1.<\/p>\n<p>Fuente: https:\/\/revistapym.com.co\/mercadeo\/banco-de-bogota-lanza-historico-credito-para-conectar-a-los-jovenes-con-el-festival-estereo-picnic-2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Banco de Bogot\u00e1 anunci\u00f3 su apoyo al regreso del Festival Est\u00e9reo Picnic 2022 creando, entre otras impactantes activaciones, una l\u00ednea de cr\u00e9dito cien por ciento digital y con la tasa de inter\u00e9s m\u00e1s baja de su historia para sus asistentes. El Festival Est\u00e9reo Picnic (FEP), hoy consolidado como uno de los festivales de m\u00fasica [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banco de Bogot\u00e1 lanza hist\u00f3rico cr\u00e9dito para conectar a los j\u00f3venes con el Festival Est\u00e9reo Picnic 2022 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/banco-de-bogota-lanza-historico-credito-para-conectar-a-los-jovenes-con-el-festival-estereo-picnic-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banco de Bogot\u00e1 lanza hist\u00f3rico cr\u00e9dito para conectar a los j\u00f3venes con el Festival Est\u00e9reo Picnic 2022 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El Banco de Bogot\u00e1 anunci\u00f3 su apoyo al regreso del Festival Est\u00e9reo Picnic 2022 creando, entre otras impactantes activaciones, una l\u00ednea de cr\u00e9dito cien por ciento digital y con la tasa de inter\u00e9s m\u00e1s baja de su historia para sus asistentes. 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