{"id":7698,"date":"2022-04-05T11:12:02","date_gmt":"2022-04-05T16:12:02","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7698"},"modified":"2022-04-05T11:13:10","modified_gmt":"2022-04-05T16:13:10","slug":"hit-limonada-el-nuevo-lanzamiento-de-postobon","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/hit-limonada-el-nuevo-lanzamiento-de-postobon\/","title":{"rendered":"Hit Limonada: el nuevo lanzamiento de Postob\u00f3n"},"content":{"rendered":"<p>La compa\u00f1\u00eda de bebidas lanz\u00f3 una nueva marca que se suma a su portafolio de refrescos. Hit Limonada es un producto sin conservantes, sin sabores artificiales, con vitamina C y jugo de lim\u00f3n. Asimismo, se puede encontrar en dos sabores: Limonada Original y Limonada de Coco; y en dos presentaciones: personal pet 400 mililitros y familiar pet 1.5 litros.<\/p>\n<p>Con el lanzamiento, Postob\u00f3n proyecta conectar con un segmento joven. La comunicaci\u00f3n, por su parte, busca despertar los sentidos para provocar antojo por una refrescante Hit Limonada. Lina Ocampo, vicepresidente de mercadeo de Postob\u00f3n y Daniela Londo\u00f1o, gerente de marca, explicaron los detalles del lanzamiento en entrevista con P&amp;M.<\/p>\n<p><iframe loading=\"lazy\" title=\"Video entrevista - Hit limonada: el nuevo lanzamiento de Postob\u00f3n\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Bf_2uwHGv3U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Hit Limonada naci\u00f3 de la observaci\u00f3n de necesidades del consumidor. Seg\u00fan explic\u00f3 Lina Ocampo, se trata de un producto familiar para los colombianos, por lo que al identificar ese consumo se encontr\u00f3 la oportunidad de lanzar este producto en el segmento de bebidas listas para tomar.<\/p>\n<p>Daniela Londo\u00f1o indic\u00f3 que la intenci\u00f3n de la campa\u00f1a publicitaria del Hit Limonada: conectar con un p\u00fablico joven de entre 18 y 30 a\u00f1os. Los momentos de consumo de Hit Limonada se dan en varios escenarios. Sin embargo, la comunicaci\u00f3n est\u00e1 enfocada en el producto como un acompa\u00f1ante del almuerzo. Adem\u00e1s, las piezas apelan, a trav\u00e9s de los sentidos, a la motivaci\u00f3n principal de consumir limonada: refrescarse.<\/p>\n<p>\u201cSi bien el consumo existe con limonadas hechas en casa, nosotros lo estamos desarrollando \u2018listas para tomar\u2019 y en cuanto a dimensi\u00f3n del segmento esperamos ocupar el 25 % del mercado de refrescos. La invitaci\u00f3n es que puedan probarla, se les har\u00e1 \u2018limonada la boca&#8217;\u201d, declar\u00f3 Lina Ocampo.<\/p>\n<p>Fuente: https:\/\/revistapym.com.co\/mercadeo\/hit-limonada-el-nuevo-lanzamiento-de-postobon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de bebidas lanz\u00f3 una nueva marca que se suma a su portafolio de refrescos. Hit Limonada es un producto sin conservantes, sin sabores artificiales, con vitamina C y jugo de lim\u00f3n. Asimismo, se puede encontrar en dos sabores: Limonada Original y Limonada de Coco; y en dos presentaciones: personal pet 400 mililitros y [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hit Limonada: el nuevo lanzamiento de Postob\u00f3n | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/hit-limonada-el-nuevo-lanzamiento-de-postobon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hit Limonada: el nuevo lanzamiento de Postob\u00f3n | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda de bebidas lanz\u00f3 una nueva marca que se suma a su portafolio de refrescos. Hit Limonada es un producto sin conservantes, sin sabores artificiales, con vitamina C y jugo de lim\u00f3n. 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