{"id":7758,"date":"2022-04-22T10:00:55","date_gmt":"2022-04-22T15:00:55","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7758"},"modified":"2022-04-20T10:06:58","modified_gmt":"2022-04-20T15:06:58","slug":"ben-affleck-y-matt-damon-produciran-y-protagonizaran-una-pelicula-sobre-los-acuerdos-de-michael-jordan-con-nike","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/ben-affleck-y-matt-damon-produciran-y-protagonizaran-una-pelicula-sobre-los-acuerdos-de-michael-jordan-con-nike\/","title":{"rendered":"Ben Affleck y Matt Damon producir\u00e1n y protagonizar\u00e1n una pel\u00edcula sobre los acuerdos de Michael Jordan con Nike"},"content":{"rendered":"<div class=\"headline-article\">\n<h2 class=\"article-subtitle headline-article__subtitle\">La cinta, impulsada por los productores de la serie-documental &#8216;The Last Dance&#8217;, repasar\u00e1 el aspecto comercial del jugador m\u00e1s medi\u00e1tico de la historia de la NBA<\/h2>\n<\/div>\n<div class=\"article-entry-author\"><img decoding=\"async\" src=\"https:\/\/estaticos-cdn.prensaiberica.es\/clip\/08951ed0-0f44-47f8-b17f-080a1ccaafd1_16-9-aspect-ratio_default_0.jpg\" alt=\"Michael Jordan, en su etapa con los Bulls.\" \/><\/div>\n<div>\n<p class=\"article-body__text article-body__text--entry article-body__text-middle\">Michael Jordan\u00a0fue un icono tanto dentro como fuera de la cancha de\u00a0baloncesto. Ya lo demostr\u00f3 la docuserie sobre los\u00a0Chicago Bulls\u00a0y su figura lanzada en 2020,<strong>\u00a0The Last Dance<\/strong>, y ahora\u00a0Ben ffleck\u00a0y\u00a0Matt Damon\u00a0preparan una pel\u00edcula sobre el hist\u00f3rico acuerdo comercial entre Jordan y\u00a0Nike, que cambi\u00f3 para siempre la historia de la relaci\u00f3n entre marketing y deporte.<\/p>\n<div class=\"article-body--seo-closed\">\n<p class=\"article-body__text \">Seg\u00fan informa The Hollywood Reporter, ser\u00e1 concretamente Affleck el encargado de dirigir, escribir, producir y protagonizar la cinta, interpretando a\u00a0<strong>Phil Knight,<\/strong>\u00a0fundador de Nike. Damon, por su parte, tambi\u00e9n la escribir\u00e1 y producir\u00e1, y encarnar\u00e1 a\u00a0<strong>Sonny Vacarro<\/strong>, director de\u00a0marketing\u00a0de la firma deportiva estadounidense y supervisor del complejo acuerdo al que finalmente llegaron, a mediados de la d\u00e9cada de los ochenta, con Michael Jordan.<\/p>\n<p class=\"article-body__text \">La pel\u00edcula sobre el acuerdo entre Nike y Jordan estar\u00e1 producida por\u00a0Amazon\u00a0Studios, Sydance Sports y Mandalay Pictures (los presidentes de estas dos \u00faltimas ya trabajaron en la producci\u00f3n de The Last Dance), y todav\u00eda no tiene t\u00edtulo ni fecha de estreno. Ben Affleck y Matt Damon, dupla que gan\u00f3 un\u00a0\u00d3scar\u00a0por el guion de\u00a0<strong>El indomable Will Hunting\u00a0<\/strong>y cuyo \u00faltimo trabajo juntos fue El \u00faltimo duelo, se encuentran actualmente trabajando en el libreto de la cinta.<\/p>\n<div id=\"nlt_signup_botton\" class=\"article-body__text nx-piano--offer nx-piano--offer--signup-button-body\"><\/div>\n<p class=\"article-body__text \">Presentadas en 1984, primer a\u00f1o del jugador en los Chicago Bulls, las zapatillas\u00a0<strong>Air Jordan<\/strong>\u00a0sirvieron como lanzadera para la multimillonaria industria global del calzado y de la ropa deportiva en general. Adem\u00e1s, el contrato entre Nike y Michael Jordan se mantiene como la relaci\u00f3n m\u00e1s significativa entre una marca y un atleta hasta la fecha.<\/p>\n<p class=\"article-body__text \">El film escrito y protagonizado por Ben Affleck y Matt Damon se centrar\u00e1 en la incesante lucha de Vacarro por conseguir dicho acuerdo, lo que le llev\u00f3 a establecer\u00a0<strong>contacto con los padres<\/strong>, entrenadores, asesores y amigos de Michael Jordan. Eso s\u00ed, la figura del hist\u00f3rico jugador de baloncesto no aparecer\u00e1 en ning\u00fan momento, ni siquiera cuando Vacarro se acerque a sus m\u00e1s allegados para intentar llegar hasta Jordan.<\/p>\n<p class=\"article-body__text \">Esto es algo que ya ha ocurrido en<strong>\u00a0Tiempo de victoria: La dinast\u00eda de Los Lakers<\/strong>, la serie de\u00a0HBO\u00a0sobre la \u00e9poca de mayor gloria de\u00a0Los \u00c1ngeles Lakers\u00a0y cuyo principal icono,\u00a0Magic Johnson, ha criticado duramente por no contar con su benepl\u00e1cito.<\/p>\n<p>Fuente: https:\/\/www.elperiodicodearagon.com\/ocio\/cine\/2022\/04\/20\/ben-affleck-matt-damon-produciran-65181541.html<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La cinta, impulsada por los productores de la serie-documental &#8216;The Last Dance&#8217;, repasar\u00e1 el aspecto comercial del jugador m\u00e1s medi\u00e1tico de la historia de la NBA Michael Jordan\u00a0fue un icono tanto dentro como fuera de la cancha de\u00a0baloncesto. Ya lo demostr\u00f3 la docuserie sobre los\u00a0Chicago Bulls\u00a0y su figura lanzada en 2020,\u00a0The Last Dance, y ahora\u00a0Ben [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ben Affleck y Matt Damon producir\u00e1n y protagonizar\u00e1n una pel\u00edcula sobre los acuerdos de Michael Jordan con Nike | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/ben-affleck-y-matt-damon-produciran-y-protagonizaran-una-pelicula-sobre-los-acuerdos-de-michael-jordan-con-nike\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ben Affleck y Matt Damon producir\u00e1n y protagonizar\u00e1n una pel\u00edcula sobre los acuerdos de Michael Jordan con Nike | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La cinta, impulsada por los productores de la serie-documental &#8216;The Last Dance&#8217;, repasar\u00e1 el aspecto comercial del jugador m\u00e1s medi\u00e1tico de la historia de la NBA Michael Jordan\u00a0fue un icono tanto dentro como fuera de la cancha de\u00a0baloncesto. Ya lo demostr\u00f3 la docuserie sobre los\u00a0Chicago Bulls\u00a0y su figura lanzada en 2020,\u00a0The Last Dance, y ahora\u00a0Ben [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/ben-affleck-y-matt-damon-produciran-y-protagonizaran-una-pelicula-sobre-los-acuerdos-de-michael-jordan-con-nike\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-22T15:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/04\/1589029746_773951_1589029815_noticia_normal_recorte1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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