{"id":7864,"date":"2022-05-11T09:25:54","date_gmt":"2022-05-11T14:25:54","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7864"},"modified":"2022-05-11T09:23:23","modified_gmt":"2022-05-11T14:23:23","slug":"meta-ofrece-herramientas-publicitarias-que-conectan-facebook-e-instagram-con-whatsapp","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/meta-ofrece-herramientas-publicitarias-que-conectan-facebook-e-instagram-con-whatsapp\/","title":{"rendered":"Meta ofrece herramientas publicitarias que conectan Facebook e Instagram con WhatsApp"},"content":{"rendered":"<div class=\"headline\">\n<h1 class=\"excerpt\">Meta ha anunciado nuevas herramientas para las peque\u00f1as empresas.<\/h1>\n<\/div>\n<div class=\"share\">\n<p><img decoding=\"async\" src=\"https:\/\/recursos.marketingnews.es\/files\/1472\/98.png\" \/><\/p>\n<p>Cada semana, m\u00e1s de 1.000 millones de personas se conectan con una cuenta de empresa a trav\u00e9s de los servicios de mensajer\u00eda de Meta. Y en esta era digital, casi el 71% (7 de cada 10 personas) quiere poder comunicarse con las empresas de la misma manera que lo hace con sus amigos y familiares, seg\u00fan datos que maneja la\u00a0compa\u00f1\u00eda propietaria de Facebook, Instagram y WhatsApp.<\/p>\n<p>En este sentido, Meta ha creado nuevas herramientas \u00abpara ayudar a las peque\u00f1as empresas a obtener mejores resultados en todo el proceso de atenci\u00f3n al cliente, desde la generaci\u00f3n de clientes potenciales de mayor calidad hasta la mejora de las ventas incrementales y la obtenci\u00f3n de una mayor satisfacci\u00f3n de los clientes a un menor coste\u00bb.<\/p>\n<p>Entre ellas se encuentran:<\/p>\n<ol>\n<li>Creaci\u00f3n de anuncios nativos: Los negocios ahora pueden aprovechar la creaci\u00f3n de anuncios nativos en WhatsApp Business y ya no necesitan cambiar de app para completarlos.<\/li>\n<li>Filtrado de clientes potenciales en Facebook: Ahora, las empresas pueden filtrar los leads de baja calidad siguiendo una pregunta\u00a0<em>multiple choice<\/em>\u00a0que la gente responde al rellenar un formulario Lead Ad instant\u00e1neo.<\/li>\n<li>Flexibilidad creativa y actualizaciones de los formularios de clientes potenciales: Las empresas ahora pueden compartir m\u00e1s informaci\u00f3n sobre su negocio en su formulario instant\u00e1neo con im\u00e1genes y texto, y proporcionar recursos inmediatos a los usuarios despu\u00e9s de completar el formulario a trav\u00e9s de PDFs descargables.<\/li>\n<\/ol>\n<p>Fuente: https:\/\/www.marketingnews.es\/medios\/noticia\/1168655028405\/meta-ofrece-herramientas-publicitarias-conectan-facebook-instagram-whatsapp.1.html<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta ha anunciado nuevas herramientas para las peque\u00f1as empresas. Cada semana, m\u00e1s de 1.000 millones de personas se conectan con una cuenta de empresa a trav\u00e9s de los servicios de mensajer\u00eda de Meta. Y en esta era digital, casi el 71% (7 de cada 10 personas) quiere poder comunicarse con las empresas de la misma [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta ofrece herramientas publicitarias que conectan Facebook e Instagram con WhatsApp | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/meta-ofrece-herramientas-publicitarias-que-conectan-facebook-e-instagram-con-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta ofrece herramientas publicitarias que conectan Facebook e Instagram con WhatsApp | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Meta ha anunciado nuevas herramientas para las peque\u00f1as empresas. Cada semana, m\u00e1s de 1.000 millones de personas se conectan con una cuenta de empresa a trav\u00e9s de los servicios de mensajer\u00eda de Meta. Y en esta era digital, casi el 71% (7 de cada 10 personas) quiere poder comunicarse con las empresas de la misma [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/meta-ofrece-herramientas-publicitarias-que-conectan-facebook-e-instagram-con-whatsapp\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-11T14:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/05\/98-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"529\" \/>\n\t<meta property=\"og:image:height\" content=\"302\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/meta-ofrece-herramientas-publicitarias-que-conectan-facebook-e-instagram-con-whatsapp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/meta-ofrece-herramientas-publicitarias-que-conectan-facebook-e-instagram-con-whatsapp\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Meta 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