{"id":7911,"date":"2022-05-19T14:00:48","date_gmt":"2022-05-19T19:00:48","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7911"},"modified":"2022-05-18T08:33:35","modified_gmt":"2022-05-18T13:33:35","slug":"heinz-reciclable-asi-es-la-primera-botella-de-papel-renovable-para-salsas-de-tomate","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/heinz-reciclable-asi-es-la-primera-botella-de-papel-renovable-para-salsas-de-tomate\/","title":{"rendered":"Heinz reciclable, as\u00ed es la primera botella de papel renovable para salsas de tomate"},"content":{"rendered":"
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LOS DATOS ACTUALES DE PULPEX INDICAN QUE LA HUELLA DE CARBONO DE SUS BOTELLAS ES SUSTANCIALMENTE MENOR QUE LA DEL VIDRIO Y EL PL\u00c1STICO<\/strong><\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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\"Kraft<\/p>\n

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Este ambicioso avance se alinea con el objetivo de Heinz de que todos sus envases sean reciclables, reutilizables o compostables en todo el mundo de cara al a\u00f1o 2025<\/strong><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Heinz acaba de anunciar su colaboraci\u00f3n con Pulpex, empresa innovadora en el envasado con papel, para desarrollar una botella de papel renovable y reciclable, fabricada al 100% con pulpa de madera de origen sostenible.<\/p>\n

As\u00ed, innovando su ic\u00f3nica botella de k\u00e9tchup, Heinz se convierte en la primera marca de salsas que prueba el potencial de los envases de papel sostenibles para su gama de condimentos mundialmente conocidos.<\/p>\n

Esta colaboraci\u00f3n supone para Heinz un gran progreso en su camino por reducir su huella medioambiental. De hecho, este ambicioso avance se alinea con el objetivo de la compa\u00f1\u00eda de que todos sus envases sean reciclables, reutilizables o compostables en todo el mundo de cara al a\u00f1o 2025.<\/p>\n

La acci\u00f3n, adem\u00e1s, ayudar\u00e1 a Heinz a conseguir una emisi\u00f3n neta nula de gases de efecto invernadero para 2050. Y en este contexto, Heinz y Pulpex se encuentran desarrollando actualmente un prototipo para probar c\u00f3mo podr\u00eda utilizarse la innovaci\u00f3n vanguardista en las botellas de k\u00e9tchup de tomate Heinz y otros formatos de envase en los pr\u00f3ximos a\u00f1os.<\/p>\n

Huella de carbono menor al vidrio y al pl\u00e1stico<\/h2>\n

Los datos actuales de Pulpex indican que la huella de carbono de sus botellas es sustancialmente menor que la del vidrio y el pl\u00e1stico. Tambi\u00e9n se espera que estos nuevos envases sean f\u00e1cil y ampliamente reciclables en los contenedores de residuos de papel. Esta colaboraci\u00f3n se une a otros proyectos sostenibles de la compa\u00f1\u00eda, como la ic\u00f3nica botella de vidrio y la botella de pl\u00e1stico reciclable, entre otros.<\/p>\n

\u201cEl desarrollo de este nuevo envase, creado a base de papel reciclable, demuestra que Heinz sigue apostando por ofrecer a sus consumidores los mejores productos con los mejores envases posibles para un futuro sostenible\u201d, asegura\u00a0Elisenda Picola<\/strong>, Directora de Marketing de Heinz Espa\u00f1a.<\/p><\/blockquote>\n

Por su parte, Scott Winston, CEO de Pulpex, comenta: \u201cEstamos encantados de trabajar con Heinz para llevar nuestra tecnolog\u00eda de envasado patentada a una marca tan reconocida en el sector de la alimentaci\u00f3n. Estamos entusiasmados con el potencial de esta colaboraci\u00f3n. Creemos que la proyecci\u00f3n de los envases fabricados a base de papel es enorme a nivel mundial, y que empresas globales como Heinz adopten este tipo de tecnolog\u00eda innovadora supone una buena noticia no solo para los consumidores, sino tambi\u00e9n para el planeta\u201d.<\/p>\n

El siguiente paso de esta colaboraci\u00f3n consistir\u00e1 en la realizaci\u00f3n de pruebas del prototipo para evaluar su rendimiento, antes de probarlo con los consumidores y lanzar definitivamente la botella al mercado.<\/p>\n<\/div>\n

Fuente: https:\/\/prnoticias.com\/2022\/05\/18\/heinz-reciclable-asi-es-la-primera-botella-de-papel-renovable-para-salsas-de-tomate\/<\/p>\n

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LOS DATOS ACTUALES DE PULPEX INDICAN QUE LA HUELLA DE CARBONO DE SUS BOTELLAS ES SUSTANCIALMENTE MENOR QUE LA DEL VIDRIO Y EL PL\u00c1STICO Este ambicioso avance se alinea con el objetivo de Heinz de que todos sus envases sean reciclables, reutilizables o compostables en todo el mundo de cara al a\u00f1o 2025 Heinz acaba […]<\/p>\n","protected":false},"author":52,"featured_media":7912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nHeinz reciclable, as\u00ed es la primera botella de papel renovable para salsas de tomate | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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