{"id":7983,"date":"2022-06-03T14:00:17","date_gmt":"2022-06-03T19:00:17","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=7983"},"modified":"2022-05-31T08:54:00","modified_gmt":"2022-05-31T13:54:00","slug":"que-nadie-elija-por-ti-la-campana-de-starbucks-para-promover-el-voto-en-colombia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/que-nadie-elija-por-ti-la-campana-de-starbucks-para-promover-el-voto-en-colombia\/","title":{"rendered":"\u00abQue nadie elija por ti\u00bb: la campa\u00f1a de Starbucks para promover el voto en Colombia"},"content":{"rendered":"<h1 class=\"intro\">Starbucks quiso animar a votar en las elecciones de Colombia con una acci\u00f3n en la que le dieron un \u00abcambiazo\u00bb a sus clientes.<\/h1>\n<div class=\"post-cn\">\n<p>En 2018, el 46,6% de los colombianos no vot\u00f3. As\u00ed comienza la campa\u00f1a \u00ab<strong>Que nadie elija por ti<\/strong>\u00bb de\u00a0<strong>Starbucks\u00a0<\/strong>en Colombia. Ese fue el dato que llev\u00f3 a la compa\u00f1\u00eda a realizar un experimento una semana antes de las elecciones en relaci\u00f3n a estas y a la intenci\u00f3n, precisamente, de votar.<\/p>\n<p>De este modo, en el v\u00eddeo de la acci\u00f3n podemos ver im\u00e1genes de un local de Starbucks en Bogot\u00e1 en el que distintos clientes van haciendo sus elecciones, pero en este caso, en el \u00e1mbito de los caf\u00e9s.<\/p>\n<p>Expresso con Arequipe Latte, Caramel Macchiato, Latte o Latte helado son algunas de las opciones elegidas por los consumidores que acuden al local. Una vez que la comanda est\u00e1 lista,\u00a0<strong>se dan cuenta de que no es lo que pidieron en un primer momento<\/strong>.<\/p>\n<p>\u00abElegimos por usted una bebida de Latte caliente. \u00bfTe molesta que nosotros elijamos por ti?\u00bb, le pregunta al cliente el camarero. \u00ab\u00bfPor qu\u00e9 vas a elegir por m\u00ed? No entiendo\u00bb, le responde una de las participantes en este experimento.<\/p>\n<h3>Starbucks Colombia busc\u00f3 animar a ejercer el derecho al voto con \u00abQue nadie elija por ti\u00bb<\/h3>\n<p>\u00ab<strong>Si no te gusta que elijan un caf\u00e9 por ti, no deber\u00edas dejar en otras manos elecciones m\u00e1s importantes<\/strong>\u00ab, reza la pieza audiovisual al final. \u00abSiento que si tenemos tiempo para salir a comprar un caf\u00e9, tenemos tiempo para salir a votar\u00bb, declara una chica joven despu\u00e9s de salir del Starbucks.<\/p>\n<p>Adem\u00e1s del v\u00eddeo en s\u00ed y del mensaje que pretende transmitir, que es animar a los ciudadanos a ejercer su derecho a voto, la comunicaci\u00f3n vino acompa\u00f1ada de un extra. En este caso, Starbucks afirm\u00f3 que\u00a0<strong>regalar\u00eda un caf\u00e9 a todas las personas que pasaran por la ma\u00f1ana<\/strong>\u00a0con el certificado de haber votado.<\/p>\n<p>\u00abEste 29 de mayo, de 7 a 10 a.m., te invitamos a un caf\u00e9 100% colombiano para que inicies recargado de energ\u00eda este importante d\u00eda y ejerzas tu derecho a elegir\u00bb, finaliza el clip.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=annamoher_&amp;dnt=true&amp;embedId=twitter-widget-0&amp;features=eyJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3NlbnNpdGl2ZV9tZWRpYV9pbnRlcnN0aXRpYWxfMTM5NjMiOnsiYnVja2V0IjoiaW50ZXJzdGl0aWFsIiwidmVyc2lvbiI6bnVsbH0sInRmd190d2VldF9yZXN1bHRfbWlncmF0aW9uXzEzOTc5Ijp7ImJ1Y2tldCI6InR3ZWV0X3Jlc3VsdCIsInZlcnNpb24iOm51bGx9LCJ0ZndfcmVkdWN0aXZlX2FjdGlvbnNfMTQ0NTgiOnsiYnVja2V0Ijoibm9fbGlrZSIsInZlcnNpb24iOjN9fQ%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1530187482431598592&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fmarketing-general%2Fpublicidad%2Fstarbucks-colombia-accion-elecciones&amp;sessionId=5ac854cc8e38d5a13f964ba8b386c79b1b745433&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=c8fe9736dd6fb%3A1649830956492&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1530187482431598592\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/starbucks-colombia-accion-elecciones<\/p><\/div>\n<\/div>\n<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks quiso animar a votar en las elecciones de Colombia con una acci\u00f3n en la que le dieron un \u00abcambiazo\u00bb a sus clientes. En 2018, el 46,6% de los colombianos no vot\u00f3. As\u00ed comienza la campa\u00f1a \u00abQue nadie elija por ti\u00bb de\u00a0Starbucks\u00a0en Colombia. Ese fue el dato que llev\u00f3 a la compa\u00f1\u00eda a realizar un [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":7984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Que nadie elija por ti&quot;: la campa\u00f1a de Starbucks para promover el voto en Colombia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/que-nadie-elija-por-ti-la-campana-de-starbucks-para-promover-el-voto-en-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Que nadie elija por ti&quot;: la campa\u00f1a de Starbucks para promover el voto en Colombia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Starbucks quiso animar a votar en las elecciones de Colombia con una acci\u00f3n en la que le dieron un \u00abcambiazo\u00bb a sus clientes. 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