{"id":8029,"date":"2022-06-10T11:19:26","date_gmt":"2022-06-10T16:19:26","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8029"},"modified":"2022-06-10T11:19:26","modified_gmt":"2022-06-10T16:19:26","slug":"puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/","title":{"rendered":"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s"},"content":{"rendered":"<h1 class=\"intro\">Puma ha lanzado un spot con m\u00e1s de una decena de estrellas para promocionar su reedici\u00f3n de las m\u00edticas Slipstream.<\/h1>\n<div class=\"post-cn\">\n<p><strong>Puma\u00a0<\/strong>puede presumir de ser una marca exitosa que ha logrado tener un recorrido considerable. Consciente de que se lleva lo vintage, decidi\u00f3 relanzar sus zapatillas de baloncesto\u00a0<strong>Slipstream<\/strong>, una gama introducida en 1987.<\/p>\n<p>El modelo se reedit\u00f3 el a\u00f1o pasado con el objetivo de captar la atenci\u00f3n de\u00a0la Generaci\u00f3n Z, que se inspira en estilos del pasado. No obstante, le ha dado una vuelta para\u00a0<strong>imaginar c\u00f3mo podr\u00eda ser su ropa en el futuro<\/strong>, de cara a darles un aspecto m\u00e1s actual. De hecho, en la campa\u00f1a en la que las promociona explora c\u00f3mo funcionar\u00edan los viajes comerciales al espacio.<\/p>\n<div id=\"vidoomy\">\n<div>\n<div id=\"1654877524146704220977\">\n<div id=\"lkqdad919134\" data-ad-processed=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>En el spot aparecen los siguientes atletas profesionales:\u00a0<strong>Neymar\u00a0Jnr, Memphis Depay, Romeo Beckham, Kingsley Coman, LaMelo Ball, Armand Duplantis y Gianmarco Tamberi<\/strong>. En cuanto a artistas e influencers, podemos ver a\u00a0<strong>Danna Paola, Pamela Reif, Nessi, Just Riadh, Imenella y Don Strapzy<\/strong>.<\/p>\n<p>La comunicaci\u00f3n ha sido creada por la agencia parisina de marketing deportivo\u00a0<strong>Lafourmi\u00a0<\/strong>y adopta un estilo futurista con pantallas flotantes y hologramas inspirados en cl\u00e1sicos de la ciencia ficci\u00f3n como\u00a0<em>Men in Black<\/em>\u00a0o\u00a0<em>Star Trek<\/em>.<\/p>\n<h2>Puma hace un gui\u00f1o a la Generaci\u00f3n Z en su nuevo spot<\/h2>\n<p><strong>Jordane Rabute<\/strong>, directora de estrategia de Lafourmi, explica que se hab\u00eda pedido a la agencia que creara una campa\u00f1a que atrajera a un p\u00fablico inmerso en la cultura de las zapatillas.<\/p>\n<p>\u00ab<strong>Quer\u00edamos hacer un gui\u00f1o a su deseo de cambiar las cosas:<\/strong>\u00a0el estilo, la cultura, los valores, que a menudo se mueven mucho m\u00e1s r\u00e1pido que la sociedad. Luego estaba esta palabra -\u2018Slipstream\u2019-, la corriente de aire que hay detr\u00e1s de los objetos que se mueven r\u00e1pidamente, como los coches de F\u00f3rmula 1 y los transbordadores espaciales\u00bb, afirma Rabute.<\/p>\n<p>La campa\u00f1a, que durar\u00e1 un mes, se llevar\u00e1 a cabo en\u00a0<strong>todas las plataformas de Puma y de los propios miembros del reparto<\/strong>. Asimismo, se desarrollar\u00e1 en toda Europa:\u00a0<strong>Par\u00eds, Londres, Madrid, Berl\u00edn, Mil\u00e1n, \u00c1msterdam y Estocolmo<\/strong>, con un amplio plan de medios que incluir\u00e1 lonas gigantes, estaciones de metro, anuncios publicitarios y mucho m\u00e1s.<\/p>\n<p>\u00abSolo se puede causar un efecto en la gente si se la sumerge en un universo intenso donde la narrativa y la est\u00e9tica se encuentran. Eso es lo que quer\u00edamos hacer para Slipstream en la categor\u00eda\u00a0<em>sportstyle<\/em>, donde la forma a veces prima sobre el fondo\u00bb, declara<strong>\u00a0Cl\u00e9ment Cimarro<\/strong>, director creativo de la agencia.<\/p>\n<p><iframe loading=\"lazy\" title=\"Discover your space with PUMA Slipstream\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/B4TZlCJ5U2I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/puma-futuro-spot-neymar-danna-paola<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Puma ha lanzado un spot con m\u00e1s de una decena de estrellas para promocionar su reedici\u00f3n de las m\u00edticas Slipstream. Puma\u00a0puede presumir de ser una marca exitosa que ha logrado tener un recorrido considerable. Consciente de que se lleva lo vintage, decidi\u00f3 relanzar sus zapatillas de baloncesto\u00a0Slipstream, una gama introducida en 1987. El modelo se [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Puma ha lanzado un spot con m\u00e1s de una decena de estrellas para promocionar su reedici\u00f3n de las m\u00edticas Slipstream. Puma\u00a0puede presumir de ser una marca exitosa que ha logrado tener un recorrido considerable. Consciente de que se lleva lo vintage, decidi\u00f3 relanzar sus zapatillas de baloncesto\u00a0Slipstream, una gama introducida en 1987. El modelo se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T16:19:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s\",\"datePublished\":\"2022-06-10T16:19:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/\"},\"wordCount\":481,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/\",\"name\":\"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg\",\"datePublished\":\"2022-06-10T16:19:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg\",\"width\":850,\"height\":478},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/","og_locale":"es_ES","og_type":"article","og_title":"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s | Marketing Zone Icesi","og_description":"Puma ha lanzado un spot con m\u00e1s de una decena de estrellas para promocionar su reedici\u00f3n de las m\u00edticas Slipstream. Puma\u00a0puede presumir de ser una marca exitosa que ha logrado tener un recorrido considerable. Consciente de que se lleva lo vintage, decidi\u00f3 relanzar sus zapatillas de baloncesto\u00a0Slipstream, una gama introducida en 1987. El modelo se [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2022-06-10T16:19:26+00:00","og_image":[{"width":850,"height":478,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s","datePublished":"2022-06-10T16:19:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/"},"wordCount":481,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/","name":"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg","datePublished":"2022-06-10T16:19:26+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg","width":850,"height":478},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/puma-nos-lleva-al-futuro-en-este-spot-con-neymar-danna-paola-romeo-beckham-y-mas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Puma nos lleva al futuro en este spot con Neymar, Danna Paola, Romeo Beckham y m\u00e1s"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg",850,478,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg",640,360,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg",850,478,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/puma-slipstream-850x478-2.jpg",850,478,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Puma ha lanzado un spot con m\u00e1s de una decena de estrellas para promocionar su reedici\u00f3n de las m\u00edticas Slipstream. Puma\u00a0puede presumir de ser una marca exitosa que ha logrado tener un recorrido considerable. Consciente de que se lleva lo vintage, decidi\u00f3 relanzar sus zapatillas de baloncesto\u00a0Slipstream, una gama introducida en 1987. El modelo se&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8029"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8029\/revisions"}],"predecessor-version":[{"id":8032,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8029\/revisions\/8032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8030"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}