{"id":8044,"date":"2022-06-14T08:44:01","date_gmt":"2022-06-14T13:44:01","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8044"},"modified":"2022-06-14T08:44:01","modified_gmt":"2022-06-14T13:44:01","slug":"timberland-se-adentra-en-el-metaverso-de-la-mano-de-fortnite","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/timberland-se-adentra-en-el-metaverso-de-la-mano-de-fortnite\/","title":{"rendered":"Timberland se adentra en el metaverso de la mano de Fortnite"},"content":{"rendered":"<div class=\"headline\">\n<h1 class=\"excerpt\">La marca de calzado ha presentado un proyecto, junto con la empresa Epic Games, para ofrecer a los jugadores una experiencia inmersiva con sus productos de protagonistas.<\/h1>\n<\/div>\n<div class=\"share\">\n<p>La firma de calzado Timberland ha entrado en el metaverso en colaboraci\u00f3n con la empresa de videojuegos Epic Games\u2019 Unreal Engine y el estudio creativo ConceptKicks. Enmarcado dentro de la nueva edici\u00f3n de Timberland Construct: 10061, esta colaboraci\u00f3n invita a jugadores de todo el mundo adentrarse en\u00a0 una experiencia inmersiva\u00a0<strong>en el conocido videojuego Fortnite.<\/strong><\/p>\n<p>Dentro de este juego, el usuario podr\u00e1 conocer las \u00faltimas innovaciones de Timberland en calzado visitan el laboratorio virtual de dise\u00f1o de la marca que replica el mismo que tiene en el mundo real. Entre otros dise\u00f1os, se han presentado cuatro &#8216;meta-botas&#8217;, que incluyen una r\u00e9plica de la ic\u00f3nica Yellow Boot y tres nuevos modelos inspirados en biomas del juego.<\/p>\n<p>Otra experiencia inmersiva tiene lugar en una isla personalizada de Fortnite y ambientada en diferentes biomas como el \u00c1rtico, el Bosque o el Desierto. Despu\u00e9s de visitar el Design Lab, los jugadores deben superar diferentes restos y obst\u00e1culos en cada uno de estos biomas. Al encontrar las &#8216;meta-botas&#8217; podr\u00e1n desbloquear efectos especiales y traerlas de vuelta al laboratorio de Timberland.<\/p>\n<p>\u201cTimberland se construy\u00f3 en base a la innovaci\u00f3n del calzado. Nuestra colaboraci\u00f3n con Epic Games\u2019 Unreal Engine nos permite explorar nuevas dimensiones e imaginar el futuro de la fabricaci\u00f3n y cultura de las botas,\u201d comenta\u00a0<strong>Drieke Leenknegt, directora de marketing global de Timberland.<\/strong><\/p>\n<p><strong>La estrategia creativa de incluir Construct: 10061 dentro de Fortnite ha sido liderada por Metavision.<\/strong><\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/recursos.marketingnews.es\/files\/1478\/87.jpg\" \/><\/div>\n<\/figure>\n<div>Fuente: https:\/\/www.marketingnews.es\/marcas\/noticia\/1168968054305\/timberland-se-adentra-metaverso-de-mano-de-fortnite.1.html<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La marca de calzado ha presentado un proyecto, junto con la empresa Epic Games, para ofrecer a los jugadores una experiencia inmersiva con sus productos de protagonistas. La firma de calzado Timberland ha entrado en el metaverso en colaboraci\u00f3n con la empresa de videojuegos Epic Games\u2019 Unreal Engine y el estudio creativo ConceptKicks. Enmarcado dentro [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Timberland se adentra en el metaverso de la mano de Fortnite | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/timberland-se-adentra-en-el-metaverso-de-la-mano-de-fortnite\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Timberland se adentra en el metaverso de la mano de Fortnite | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La marca de calzado ha presentado un proyecto, junto con la empresa Epic Games, para ofrecer a los jugadores una experiencia inmersiva con sus productos de protagonistas. La firma de calzado Timberland ha entrado en el metaverso en colaboraci\u00f3n con la empresa de videojuegos Epic Games\u2019 Unreal Engine y el estudio creativo ConceptKicks. 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