{"id":8063,"date":"2022-06-17T08:32:46","date_gmt":"2022-06-17T13:32:46","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8063"},"modified":"2022-06-16T08:34:24","modified_gmt":"2022-06-16T13:34:24","slug":"pinterest-lanza-idea-ads-y-una-herramienta-de-colaboracion-pagada-para-creadores","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/pinterest-lanza-idea-ads-y-una-herramienta-de-colaboracion-pagada-para-creadores\/","title":{"rendered":"Pinterest lanza Idea ads y una herramienta de colaboraci\u00f3n pagada para creadores"},"content":{"rendered":"<p class=\"intro\">Nissan, primera campa\u00f1a en usar los Idea Ads, permiti\u00f3 a la compa\u00f1\u00eda centrarse en diferentes aspectos del dise\u00f1o y crear una peque\u00f1a narrativa.<\/p>\n<div class=\"post-cn\">\n<p><strong>Pinterest\u00a0<\/strong>presenta\u00a0<strong>Ideas ads<\/strong>\u00a0e\u00a0<strong>Ideas ads con colaboraci\u00f3n pagada<\/strong>, un nuevo formato publicitario disponible para anunciantes de todos los paises. Estos lanzamientos tienen como objetivo\u00a0<strong>reconocer el contenido<\/strong>\u00a0de la plataforma a sus\u00a0<strong>creadores\u00a0<\/strong>o\u00a0<strong>marcas<\/strong>, ya que podr\u00e1n\u00a0<strong>etiquetar<\/strong>\u00a0f\u00e1cilmente su contenido.<\/p>\n<h3>\u00bfQu\u00e9 son los Ideas ads?<\/h3>\n<p>Peque\u00f1os formatos creativos, multimedia y multip\u00e1gina que combinan\u00a0<strong>v\u00eddeo\u00a0<\/strong>e\u00a0<strong>im\u00e1genes<\/strong>\u00a0para ofrecer una\u00a0<strong>experiencia narrativa completa<\/strong>. De esta forma, los usuarios podr\u00e1n ver todo el contenido de una\u00a0marca, DIY o anuncio. Esto supone un gran beneficio para ellas, ya que seg\u00fan el\u00a0<strong>Estudio Global Brand Lift de Pinterest<\/strong>, los seguidores que usaron los Idea ads tuvieron un 59% m\u00e1s de probabilidades para recordar esa marca.<\/p>\n<div id=\"vidoomy\">\n<div>\n<div id=\"1655386376104335496761\">\n<div id=\"lkqdad947326\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Esta es una nueva forma de que los creadores promuevan sus colaboraciones de marca, y permite a los anunciantes aprovechar la inspiradora comunidad Pinterest y<strong>\u00a0conectar<\/strong>\u00a0realmente con su audiencia.<\/p>\n<h3>Colaboraciones con creadores expertos para generar conexiones m\u00e1s profundas<\/h3>\n<p>Adem\u00e1s, Pinterest ofrece Idea ads esta con\u00a0<strong>colaboraci\u00f3n pagada<\/strong>\u00a0permitiendo a las empresas escalar el contenido colaborativo promocion\u00e1ndolo entre sus\u00a0<strong>audiencias objetivo<\/strong>\u00a0y midiendo el rendimiento que tienen en la plataforma de<strong>\u00a0anuncios\u00a0<\/strong>de Pinterest.<\/p>\n<p>Adem\u00e1s, los Ideas ads facilita que las marcas y los creadores se conecten en oportunidades de colaboraci\u00f3n a trav\u00e9s de una\u00a0nueva herramienta de asociaci\u00f3n pagada. Pinterest constat\u00f3 que\u00a0las marcas que trabajaron con creadores observaron un\u00a0<strong>brand awareness<\/strong>\u00a0un 38% superior y un 37%\u00a0<strong>Pin awareness\u00a0<\/strong>un 37% superior.<\/p>\n<h3>Nissan, el primero en \u00abaprovechar\u00bb los Idea Ads en Espa\u00f1a<\/h3>\n<p><strong>Nissan<\/strong>\u00a0present\u00f3 la\u00a0primera campa\u00f1a de Idea ads\u00a0en la vertical de autom\u00f3viles en Espa\u00f1a, utilizando el nuevo formato de anuncio para generar\u00a0awareness\u00a0sobre<strong>\u00a0Kiiro<\/strong>, una versi\u00f3n especial del\u00a0<strong>Nissan Juke<\/strong>. El nuevo formato permiti\u00f3 a Nissan centrarse en diferentes aspectos del dise\u00f1o de esta edici\u00f3n especial y crear una peque\u00f1a narrativa para captar el inter\u00e9s de los Pinners. La campa\u00f1a dio como resultado un elevado\u00a0Pin awareness,\u00a0especialmente entre su p\u00fablico objetivo de 35 a 49 a\u00f1os. Un ejemplo que demuestra el \u00e9xito de la herramienta.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/pinterest-conquista-usuarios-ideas-ads<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nissan, primera campa\u00f1a en usar los Idea Ads, permiti\u00f3 a la compa\u00f1\u00eda centrarse en diferentes aspectos del dise\u00f1o y crear una peque\u00f1a narrativa. Pinterest\u00a0presenta\u00a0Ideas ads\u00a0e\u00a0Ideas ads con colaboraci\u00f3n pagada, un nuevo formato publicitario disponible para anunciantes de todos los paises. Estos lanzamientos tienen como objetivo\u00a0reconocer el contenido\u00a0de la plataforma a sus\u00a0creadores\u00a0o\u00a0marcas, ya que podr\u00e1n\u00a0etiquetar\u00a0f\u00e1cilmente su [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest lanza Idea ads y una herramienta de colaboraci\u00f3n pagada para creadores | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/pinterest-lanza-idea-ads-y-una-herramienta-de-colaboracion-pagada-para-creadores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest lanza Idea ads y una herramienta de colaboraci\u00f3n pagada para creadores | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Nissan, primera campa\u00f1a en usar los Idea Ads, permiti\u00f3 a la compa\u00f1\u00eda centrarse en diferentes aspectos del dise\u00f1o y crear una peque\u00f1a narrativa. 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