{"id":8069,"date":"2022-06-21T09:07:54","date_gmt":"2022-06-21T14:07:54","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8069"},"modified":"2022-06-21T09:07:54","modified_gmt":"2022-06-21T14:07:54","slug":"la-aparicion-de-nuevos-competidores-obliga-a-revlon-a-pedir-ayuda","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-aparicion-de-nuevos-competidores-obliga-a-revlon-a-pedir-ayuda\/","title":{"rendered":"La aparici\u00f3n de nuevos competidores obliga a Revlon \u00aba pedir ayuda\u00bb"},"content":{"rendered":"<h2 class=\"intro\">La deuda del gigante norteamericano de cosm\u00e9tica alcanza los 3310 millones de d\u00f3lares, cantidad que ser\u00e1 solventada con la colaboraci\u00f3n de sus acreedores.<\/h2>\n<div class=\"post-cn\">\n<p><strong>Revlon<\/strong>, gigante norteamericano de la cosm\u00e9tica, presenta una<strong>\u00a0declaraci\u00f3n de quiebra\u00a0<\/strong>al tribunal neoyorquino. Los motivos de esta decisi\u00f3n son los problemas de liquidez, las dificultades de alcanzar un suministro suficiente, el aumento de la inflaci\u00f3n y el pago de sus acreedores. Ante esta situaci\u00f3n, la compa\u00f1\u00eda due\u00f1a de\u00a0marcas\u00a0como\u00a0<strong>Cutex<\/strong>,\u00a0<strong>American Crew<\/strong>\u00a0o\u00a0<strong>Elizabeth Arden<\/strong>\u00a0podr\u00e1 continuar con sus operaciones mientras reorganiza su capital, recorta su deuda y mejorar sus perspectivas.<\/p>\n<h3>La \u00abca\u00edda\u00bb de Revlon<\/h3>\n<p>Esta dr\u00e1stica situaci\u00f3n llego de la mano del Covid-19, el cual produjo que se redujeran los gastos en belleza de la poblaci\u00f3n. Sin embargo, la marca del multimillonario\u00a0<strong>Ron Perelman<\/strong>\u00a0evit\u00f3 la quiebra con su\u00a0<strong>programa de reestructuraci\u00f3n\u00a0<\/strong>de deuda. Aun as\u00ed, en la actualidad, sus ventas siguen siendo inferiores a los ingresos pre-pandemia.<\/p>\n<p>Por otro lado, la aparici\u00f3n de\u00a0<strong>empresas emergentes y enfocadas a la venta online\u00a0<\/strong>como Glossier, Kylie Cosmetics (de la modelo Kylie Jenner, del clan Kardashian) o Fenty Beauty (de la cantante Rihanna), aumentan la\u00a0<strong>competencia<\/strong>\u00a0de Revlon. Estas empresas captan a consumidores m\u00e1s j\u00f3venes y reducen la\u00a0<strong>cuota de mercado\u00a0<\/strong>de la\u00a0marca controlada por la firma\u00a0<strong>MacAndrews &amp; Forbes<\/strong>.<\/p>\n<p>Estos elementos han llevado a Revlon a alcanzar una deuda de<strong>\u00a03310 millones de d\u00f3lares\u00a0<\/strong>a finales de marzo. Una cifra que obliga a la compa\u00f1\u00eda a pedir esta declaraci\u00f3n, con la que espera recibir una\u00a0<strong>financiaci\u00f3n de 575 millones de d\u00f3lares de sus acreedores\u00a0<\/strong>para hacer frente a sus operaciones corrientes.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/revlon-declara-quiebra-tribunal-neoyorquino<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La deuda del gigante norteamericano de cosm\u00e9tica alcanza los 3310 millones de d\u00f3lares, cantidad que ser\u00e1 solventada con la colaboraci\u00f3n de sus acreedores. Revlon, gigante norteamericano de la cosm\u00e9tica, presenta una\u00a0declaraci\u00f3n de quiebra\u00a0al tribunal neoyorquino. Los motivos de esta decisi\u00f3n son los problemas de liquidez, las dificultades de alcanzar un suministro suficiente, el aumento de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La aparici\u00f3n de nuevos competidores obliga a Revlon &quot;a pedir ayuda&quot; | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-aparicion-de-nuevos-competidores-obliga-a-revlon-a-pedir-ayuda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La aparici\u00f3n de nuevos competidores obliga a Revlon &quot;a pedir ayuda&quot; | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La deuda del gigante norteamericano de cosm\u00e9tica alcanza los 3310 millones de d\u00f3lares, cantidad que ser\u00e1 solventada con la colaboraci\u00f3n de sus acreedores. Revlon, gigante norteamericano de la cosm\u00e9tica, presenta una\u00a0declaraci\u00f3n de quiebra\u00a0al tribunal neoyorquino. Los motivos de esta decisi\u00f3n son los problemas de liquidez, las dificultades de alcanzar un suministro suficiente, el aumento de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-aparicion-de-nuevos-competidores-obliga-a-revlon-a-pedir-ayuda\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T14:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/revlon-850x478-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" 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Revlon, gigante norteamericano de la cosm\u00e9tica, presenta una\u00a0declaraci\u00f3n de quiebra\u00a0al tribunal neoyorquino. Los motivos de esta decisi\u00f3n son los problemas de liquidez, las dificultades de alcanzar un suministro suficiente, el aumento de&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8069"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8069\/revisions"}],"predecessor-version":[{"id":8071,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8069\/revisions\/8071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8070"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}