{"id":8094,"date":"2022-06-23T13:18:25","date_gmt":"2022-06-23T18:18:25","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8094"},"modified":"2022-06-23T13:18:25","modified_gmt":"2022-06-23T18:18:25","slug":"la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/","title":{"rendered":"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales"},"content":{"rendered":"<h2 class=\"intro\">Coca-Cola ha explicado cu\u00e1les son los siguientes pasos de las estrategias de marketing de la marca en Cannes Lions 2022.<\/h2>\n<div class=\"post-cn\">\n<p><strong>Coca-Cola<\/strong>\u00a0ha dado a conocer en el marco de\u00a0<strong>Cannes Lions 2022<\/strong>\u00a0su \u00abnueva era del marketing\u00bb.\u00a0<strong>Manolo Arroyo<\/strong>, Chief Marketing Officer de la compa\u00f1\u00eda, ha sido el encargado de hacerlo, con la aportaci\u00f3n de\u00a0<strong>Mark Read<\/strong>, Chief Executive Officer de\u00a0<strong>WPP<\/strong>.<\/p>\n<p>\u00abLos consumidores quieren otras cosas\u00bb, ha declarado Arroyo, poniendo este punto como una de las motivaciones que ha llevado a la empresa a realizar estos cambios. \u00abTen\u00edamos que adaptarnos a los tiempos\u00bb, ha agregado.<\/p>\n<p>Seg\u00fan ha comentado, la ambici\u00f3n de la marca es asegurarse \u00abde que el marketing y la innovaci\u00f3n son el camino para el crecimiento\u00bb de la misma, no solamente desde el punto de vista financiero, \u00absino de todo el espectro\u00bb.<\/p>\n<p>A continuaci\u00f3n, ha enumerado las tres prioridades que ha fijado la firma:<\/p>\n<ul>\n<li><strong>Expandir el porfolio<\/strong>. \u00abDespu\u00e9s de unas d\u00e9cadas de ser una compa\u00f1\u00eda de bebidas, nuestro porfolio necesita m\u00e1s\u00bb, ha dicho Arroyo.<\/li>\n<li><strong>La innovaci\u00f3n<\/strong>, \u00abno solo en productos, sino en una idea del ecosistema de plataformas\u00bb.<\/li>\n<li><strong>La efectividad<\/strong>.<\/li>\n<\/ul>\n<p>As\u00ed, Coca-Cola busca\u00a0<strong>conseguir un ecosistema paralelo\u00a0<\/strong>que contribuya a impulsar la ventaja competitiva de la marca. Un ejemplo de esto es la llegada de\u00a0Jack &amp; Coke, la combinaci\u00f3n entre Jack Daniel\u2019s y la firma.<\/p>\n<p>Por otro lado, el objetivo es integrar \u00abel poder de la creatividad con\u00a0<em>media\u00a0<\/em>y la tecnolog\u00eda de\u00a0<em>data<\/em>\u00ab. Despu\u00e9s ha subrayado la apuesta por las experiencias reales y digitales a trav\u00e9s del \u00abpoder de las pasiones\u00bb.<\/p>\n<p>\u00abLo que necesitan los clientes es un acercamiento flexible\u00bb, ha comentado Mark Read, que m\u00e1s adelante ha recalcado que hay que encontrar primero cu\u00e1les son las mejores plataformas para alcanzar a los clientes.<\/p>\n<p>Arroyo ha apuntado a \u00abreinventar la forma en la que hacemos marketing\u00bb. En este sentido, el CMO de Coca-Cola ha puesto de ejemplo el proyecto\u00a0Coke Studio.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/especiales\/cannes-lions\/pilares-era-marketing-coca-cola<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola ha explicado cu\u00e1les son los siguientes pasos de las estrategias de marketing de la marca en Cannes Lions 2022. Coca-Cola\u00a0ha dado a conocer en el marco de\u00a0Cannes Lions 2022\u00a0su \u00abnueva era del marketing\u00bb.\u00a0Manolo Arroyo, Chief Marketing Officer de la compa\u00f1\u00eda, ha sido el encargado de hacerlo, con la aportaci\u00f3n de\u00a0Mark Read, Chief Executive Officer [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola ha explicado cu\u00e1les son los siguientes pasos de las estrategias de marketing de la marca en Cannes Lions 2022. Coca-Cola\u00a0ha dado a conocer en el marco de\u00a0Cannes Lions 2022\u00a0su \u00abnueva era del marketing\u00bb.\u00a0Manolo Arroyo, Chief Marketing Officer de la compa\u00f1\u00eda, ha sido el encargado de hacerlo, con la aportaci\u00f3n de\u00a0Mark Read, Chief Executive Officer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-23T18:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales\",\"datePublished\":\"2022-06-23T18:18:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/\"},\"wordCount\":354,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/\",\"name\":\"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg\",\"datePublished\":\"2022-06-23T18:18:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg\",\"width\":850,\"height\":478},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/","og_locale":"es_ES","og_type":"article","og_title":"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales | Marketing Zone Icesi","og_description":"Coca-Cola ha explicado cu\u00e1les son los siguientes pasos de las estrategias de marketing de la marca en Cannes Lions 2022. Coca-Cola\u00a0ha dado a conocer en el marco de\u00a0Cannes Lions 2022\u00a0su \u00abnueva era del marketing\u00bb.\u00a0Manolo Arroyo, Chief Marketing Officer de la compa\u00f1\u00eda, ha sido el encargado de hacerlo, con la aportaci\u00f3n de\u00a0Mark Read, Chief Executive Officer [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2022-06-23T18:18:25+00:00","og_image":[{"width":850,"height":478,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales","datePublished":"2022-06-23T18:18:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/"},"wordCount":354,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/","name":"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg","datePublished":"2022-06-23T18:18:25+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg","width":850,"height":478},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-nueva-era-del-marketing-de-coca-cola-estos-son-sus-pilares-fundamentales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"La nueva era del marketing de Coca-Cola: estos son sus pilares fundamentales"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg",850,478,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg",640,360,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg",850,478,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/06\/coca-cola-850x478-1.jpg",850,478,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Coca-Cola ha explicado cu\u00e1les son los siguientes pasos de las estrategias de marketing de la marca en Cannes Lions 2022. Coca-Cola\u00a0ha dado a conocer en el marco de\u00a0Cannes Lions 2022\u00a0su \u00abnueva era del marketing\u00bb.\u00a0Manolo Arroyo, Chief Marketing Officer de la compa\u00f1\u00eda, ha sido el encargado de hacerlo, con la aportaci\u00f3n de\u00a0Mark Read, Chief Executive Officer&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8094"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8094\/revisions"}],"predecessor-version":[{"id":8096,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8094\/revisions\/8096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8095"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}