{"id":8108,"date":"2022-06-28T08:28:37","date_gmt":"2022-06-28T13:28:37","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8108"},"modified":"2022-06-28T08:28:37","modified_gmt":"2022-06-28T13:28:37","slug":"las-marcas-descubren-la-cara-oculta-de-tiktok","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/las-marcas-descubren-la-cara-oculta-de-tiktok\/","title":{"rendered":"Las marcas descubren la \u00abcara oculta\u00bb de TikTok"},"content":{"rendered":"<h2 class=\"intro\">La creatividad desempe\u00f1a un papel fundamental a la hora de capturar la atenci\u00f3n de los miles usuarios de la aplicaci\u00f3n.<\/h2>\n<div class=\"post-cn\">\n<p>El \u00e9xito de\u00a0<strong>TikTok<\/strong>\u00a0no para de crecer, tanto es as\u00ed, que las\u00a0marcas\u00a0buscan reinventarse creativamente para seguir siendo relevantes, algo m\u00e1s dif\u00edcil cada d\u00eda.\u00a0<strong>Philip Papendieck<\/strong>, CEO de\u00a0<strong>Intermate Group,<\/strong>\u00a0explica en su columna de\u00a0<strong>Talking Heads\u00a0<\/strong>cu\u00e1les son los procesos de producci\u00f3n y creaci\u00f3n de TikTok, y c\u00f3mo afectan a las marcas.<\/p>\n<h3>El peso de la creatividad en TikTok<\/h3>\n<p>Es imprescindible recordar que TikTok no es una\u00a0<strong>plataforma social<\/strong>\u00a0sino de entretenimiento. Teniendo esto en cuenta, las marcas, en primer lugar, deben de conocer la estrategia con la que la aplicaci\u00f3n interpreta y organiza un producto, servicio o tema especial.<\/p>\n<div id=\"vidoomy\">\n<div>\n<div id=\"1656422743965842785833\">\n<div id=\"lkqdad1051378\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>En un segundo plano, es necesario que la compa\u00f1\u00eda encuentre su nicho, el discurso con el que llamar su atenci\u00f3n y los contenidos a los que sumar\u00e1n su propia<strong>\u00a0creatividad<\/strong>.<\/p>\n<p>Esto es un reto para las marcas que navegan en la\u00a0aplicaci\u00f3n, ya que el campo creativo es m\u00e1s amplio al de otras plataformas, gracias al f\u00e1cil empleo de las\u00a0<strong>herramientas de contenido<\/strong>. Ante esta situaci\u00f3n, la plataforma crea una nueva definici\u00f3n de creatividad, que tiene que ir dirigida tanto para usuarios nuevos como para los que son habituales, algo que dificulta el efecto\u00a0<strong>\u00absorpresa\u00bb<\/strong>\u00a0de las marcas e influencers de TikTok. Ante esta situaci\u00f3n, la competencia creativa esta cada vez m\u00e1s presente.<\/p>\n<p>Junto a esto, no tenemos que olvidar que TikTok se caracteriza por la gran cantidad de contenido que se emite cada d\u00eda. \u00bfC\u00f3mo es posible que las marcas ofrezcan tanto material creativo? El empleo de\u00a0<strong>proveedores de contenido<\/strong>, empresas de producci\u00f3n social que producen contenido a granel, empleados que se ponen ante la c\u00e1mara de forma natural y el empleo de\u00a0<strong>contenido reciclado\u00a0<\/strong>son las soluciones a esta respuesta.<\/p>\n<p>Una vez empleados estos consejos, la marca triunfadora en TikTok deber\u00e1 de ofrecer una continuidad a sus seguidores, mantener su l\u00ednea creativa e intentar aportar innovaci\u00f3n a su contenido.<\/p>\n<\/div>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/tendencias\/tiktok-plataforma-entretenimiento<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad desempe\u00f1a un papel fundamental a la hora de capturar la atenci\u00f3n de los miles usuarios de la aplicaci\u00f3n. El \u00e9xito de\u00a0TikTok\u00a0no para de crecer, tanto es as\u00ed, que las\u00a0marcas\u00a0buscan reinventarse creativamente para seguir siendo relevantes, algo m\u00e1s dif\u00edcil cada d\u00eda.\u00a0Philip Papendieck, CEO de\u00a0Intermate Group,\u00a0explica en su columna de\u00a0Talking Heads\u00a0cu\u00e1les son los procesos de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas descubren la &quot;cara oculta&quot; de TikTok | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/las-marcas-descubren-la-cara-oculta-de-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las marcas descubren la &quot;cara oculta&quot; de TikTok | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La creatividad desempe\u00f1a un papel fundamental a la hora de capturar la atenci\u00f3n de los miles usuarios de la aplicaci\u00f3n. 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